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Stocks and shares ISAs: how to pick the best
Updated 18/4/12
Stocks and shares ISAs have the potential to make you a lot more money than cash ISAs in the long-term. Of course, it depends what you invest in, but if you do it right and, importantly, leave your money there for years, over time you should see good returns and pay less tax.
- What is a stocks and shares ISA?
- Why is a stocks and shares ISA better then a cash ISA?
- Should I have one?
- Which is the best?
- Why we like index-tracking funds
What is a stocks and shares ISA?
Stocks and shares ISAs refer to a number of different share-based investments which can be put inside an ISA ‘wrapper’ meaning that you don’t pay tax on any gains you make.
It is important to remember that ISAs are not the investments themselves; they are just the ‘wrappers’ that protect your savings from tax.
So putting money in a stocks and shares ISA is just the same as putting money in any stock market investment (like a fund, or shares in an individual company) but you ‘wrap’ it in a tax-saving ‘bag’ – so that when your investment grows you don’t lose any of it in tax payments.
In fact, the ISA wrapper has two advantages; it protects you from paying Capital Gains tax on profits you make from share price increases, and enables all the tax you would pay on bonds to be reclaimed.
Why is a stocks and shares ISA better then a cash ISA?
There are two reasons why a stocks and shares ISA beats cash:
1. You can save more money each tax year
You can now put up to £11,280 each tax year into an ISA – of this a maximum of £5,640 can be saved in a cash ISA, but you can save the whole lot in a stocks and shares ISA.
2. Equities (shares) outperform cash deposits over the long term
In the 2010/2011 tax year, 12 million cash ISAs were opened, compared to 3.4 million shares ISAs. Despite this, recent figures from Virgin Money show that if you had put £5,100 into a cash ISA you would have seen returns of £145 (based on a rate of 2.85%).
In contrast, the same amount invested in a stocks and shares ISA would have reaped a return of £593 (based on the 11.62% annual return of the Virgin Index Tracking Trust Isa, which tracks the FTSE All Share) before charges – a massive £448 more!
However, getting the most out of the stock market is about being in it for the long haul
The same Virgin figures show that if you had invested in the Virgin Index Trust in the four years to January 2011 you would have suffered a loss of 3.91%.
BUT, if you invested in that trust in January 2003, you would have seen an impressive return of 63.43%.
Should I have one?
As you need to tie your money up long-term to get the best from a stocks and shares ISA, you need to make sure that you already have a nice chunk of cash savings before you consider investing.
How much depends on your personal situation, but you really need the equivalent of three months salary (though ideally six months, plus a bit extra as a buffer) at the very least.
In stock market terms, long-term means 10 years or more – making these the kinds of investments you want to cash in much further down the line (perhaps for your retirement fund).
ISAs were brought in originally to boost our savings for our old age – and that’s why we are allowed to put our full tax-free savings allowance into stocks and shares ISAs, as opposed to cash ISAs where you are limited to half the allowance. It’s an incentive to invest in equities which, longer term, offer a better return.
Which are the best?
Good question! All you have to go on with these types of investments is past performance (and perhaps your knowledge of funds or companies you might want to invest in).
Also the type of investment you choose will depend upon your personal circumstances: your cash savings, your age, your career and your family situation to name a few.
Need a helping hand?
There are two ISA guides we recommend.
1) Take a look this Investor’s guide to ISA’s from investment experts Hargreaves Lansdown.
It’s a really useful booklet and best of all it’s completely FREE. Click here to get your copy!
2) The first guide will help you reduce your tax bill and get the most out of your ISA. This second guide from the experts at Best Invest (who were voted self-select ISA provider of the year by the Financial Times) will give you advice on how to choose ISA funds, how to invest, and show you some of the top ISA picks.
Again it’s completely free – click here to get your copy.
What else should I bear in mind?
With equities all you have to go on is how well the product has done in the past few years, how well the company has done generally and what the annual charges are (generally the lower the charges, the better the investment does long term). But none of those elements can tell you definitely which will perform the best this year, next year and in following years.
However, there are some types of equities investments that generally do well and are easy to invest in. Here is a run-down of the investments we think you should consider including:
Index-tracking funds
Index-tracking (tracker) funds are simple, cheap, easy to understand – and they work. You can find out a lot more about them in our article here, but basically they work by putting a small amount of your money into every single company in the index you are tracking.
So, for example, they might use the FTSE 100, the FTSE All Share index, or even one of the foreign stock indices like the DAX in Germany or the Dow Jones in America, and they will divide your money between every company in that index.
They work by computer, and because computers don’t need payment these funds are cheap. In fact it’s rare to find a tracker fund that charges more than 1% a year to manage your money, which is a good rate. Remember the lower the charges, generally, the more money you make because less is being taken out of your fund each year.
Tracker funds are also easy to invest in and often come ‘pre-wrapped’ in an ISA which makes them even easier to buy.
Quite a few companies produce them but the one we like best – and Jasmine has invested in it a few times – is the Legal & General ISA. They are one of the biggest providers of index-tracking investments in the UK, managing £202 billion as at 30 June 2010.
It’s easy to apply. Click here and you will see a list of their trackers. You can find out more about each and pick the one you like, then start the application process. You will need your National Insurance number and your bank details but otherwise it’s pretty straightforward.
Legal & General Index Tracking ISA
Their index tracking ISAs are simple, effective, easy to understand – and cheap!
Exchange-traded funds (ETFs)
These are also quite cheap and effective. In fact, they work a bit like trackers and their charges are very low, usually less than 0.5%. Also, you don’t have to pay stamp duty on them. See our article about ETFs here for more information.
ETFs also come pre-wrapped in an ISA which makes it easier to buy them. To get an ETF, though, you need to go through a broker. We suggest TD Direct Investing as a cheap, online broker which is easy to join and use.
Managed funds
Some managed funds (that is funds that are actually ‘managed’ by real people rather than a computer) do well – sometimes very well. But the majority of them don’t. In fact about 85% of funds that are managed by the guys in the city under perform compared to the stock market. Not only that, but you are often charged a lot for the privilege of losing your money!
However, if you find a fund that has been well run by a really good fund manager, you can make great profits. You can see how various funds have performed on the independent website Moneyspider which tracks them. Remember that even if a fund has performed well in the past, that doesn’t guarantee that it will continue to do so in the future. You will need to monitor it once a year or so to make sure that it is still worth investing in.
When you are choosing a managed fund remember that the annual fees are very important. Try to avoid ones with higher fees unless they have an exceptional track record. Also, there are some ‘star’ fund managers whose funds have consistently outperformed the stock market, and their funds are generally worth considering.
Individual shares
Entire libraries are filled with books about how to invest in shares. There are several different theories about how best to make money through shares, and some people spend a lifetime trying. Others, like multi-billionaire Warren Buffett, spend a lifetime amassing a fortune through shares.
Essentially, if you would like to invest in individual companies rather than just funds, you will need to spend some time studying the market, studying books on investment and keeping an eye on the companies you put money into. In other words, it’s not an easy ride.
If you just buy shares in a company because your friend says it’s good or a bloke down the pub gave you a tip off you are likely to lose your money. People who consistently make money by investing in individual companies are those who work at it and follow investing rules rather than their own whims.
So if you want to look into this, get reading and studying. We like the book The Naked Trader by successful investor Robbie Burns. He also recommends other works on investing in the book. Also check out investment websites such as the The Motley Fool and Interactive Investor.
If you do the work and decide on a company you want to buy into, you will need to make the transaction through a stockbroker. Happily, that doesn’t have to cost you much now that there are online stockbrokers that anyone can use. Just sign up to one, like TD Direct Investing, and you can pay as little as £8.95 per trade.
Getting started
These companies offer ISA-wrapped index-tracking funds:
- Legal and General Index Tracking ISA
- National Friendly
- M & G
- Scottish Widows
- Virgin
- Gartmore
- TD Direct Investing









































I am about to get a windfall pot of money (>£150K) and I wish to invest part of this regularly into a stocks and shares ISA.
I am attracted to either the HSBC FTSE 100 Index tracker or the iShare FTSE 100 ETF, because both have low charges and a good reputation.
Any guidance as to which one is the better please? and how I would go about actually doing the investing?
Please advise, I just sold a piece of artwork for 1000 pounds and want to invest the money, rather than putting it into my savings account. I’m in my 50′s, working part-time, and hoping to make more money from selling my art. I am happy to invest it for a year and see what happens…just want the best option and not sure that the ISA route is the answer. HELP!
I don’t think a stocks/share ISA would be a good idea
1 year is far too short a time for this. Usually think of minimum 3-5 years for these
You would be better putting the money in a cash ISA
Hope that’s useful
If you are new to investing go for the option that is likely to give you the best return relative to risk cheaply. In my opinion has to be the etf.
Thank you for the information. By the given information we got an over view about invest on shares.
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Susan
HI Jasmine and Team,
Could you please assist me in a confusing situation i find myself in.
As i am on a low income of only around £15.000 per annum from three part time jobs, my time to gather enough savings before i retire will soon be upon me.This year i reach50 and have no savings to speak of.As i live alone the prospect of me not having sufficient funds for when i retire is troubling me. At the moment i have a supperannuation pension from a previous county council job which is aroud £300 per month.
As my income from three part time jobs isnt enough t osurvive each month that paid amount is also dipped into to allow me to survive until the next monthly wage.
Is there ant way i could pay an amount per month in stocks or shares to build up a retirement fund?.
If you could assist me in this matter i would be most grateful
Thank you
Hello Steven,
This is a tough situation for you. Firstly, if possible, have a go at getting some better-paid work. Easy to say I know, but sometimes we keep on with certain work because we’ve got it and it’s too much hassle to look for better stuff. Give it another go when you have a moment, you never know what’s possible. I don’t like the idea of you dipping into the pension income you’re already getting.
I was going to suggest that you save nothing because that would mean you would qualify for more State benefits when you retire. However, as these benefits are looking precarious at the moment it probably is best to be as self-reliant as possible.
Yes, it would be good if you could set aside some extra to invest each month. Also, definitely put off retiring for a few years to give your money more time to grow. You also get some extra State pension money if you do that. A lot of people will have to do this just to give themselves extra time to put money aside. Personally I would look to putting some into an ISA-wrapped tracker fund each month and some into a cash savings account (again, possibly ISA-wrapped as you can put up to £5,100 in each). This is to give you a mix of risk levels. You can never predict what the stock market will do but if you give yourself effectively 15-20 years you will be massively reducing the risk.
I think your situation is so interesting (and so common, frankly) that we are going to do a whole article addressing this issue. Hope that helps. Jasmine
Interesting reading I too in a similar position !!
Bet were not alone in this thinking , what are the answers ? we need to live today , how can we worry about the long term future when the coming years are going to be a struggle , with minimum wages + fewer jobs , surviving today is more important than when were old !!