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Distraction is the Enemy
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Kate Bendix is a journalist and former TV producer who is setting up her own business, Natural Pet Choice which sells healthy, organic food for pets. She loves real food, proper cooking and organic produce for herself, so it makes sense that she should want the same for her pets. But when she tried to find a site on the Web that offered a range of natural pet products, she couldn't find one. This is why she has set up the website. She talks about her progress here.
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It's dead easy to become distracted when you work from home, especially when the to do list gets out of control (you know there's too much to do when the only thing long enough to get the list on is toilet roll).
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Posted December 5th 2007 in Business
