One of the hardest things about Pay Per Click advertising is knowing where to begin. Although you may know it is the right route to take for your business, getting started can be incredibly difficult, especially if you have limited experience when it comes to PPC. Luckily, there are a number of different questions you can ask yourself to make the process easier. With that in mind, here are 5 things to consider before using Google Adwords:
- What is your budget?
- What are your goals?
- Do you have a strategy?
- Do you need to hire a specialist?
- What pages do you want to promote?
One of the first things you need to consider when it comes to using Google is your budget. Although you may already have an idea of how much you want to spend on PPC advertising, you need to take the time to work out how much you’re going to be investing in each individual aspect of your Google Adwords strategy. With various different campaigns running at once, it’s important you know exactly how you’re going to cap them when it comes to budget.
Another important thing to consider when it comes to Google Adwords is your goals. Although ultimately you want to drive more traffic to your site, you need to decide what you want that traffic to do once they have clicked through. Whether it’s encouraging them to sign up to your email or influencing a sale, you need to be sure you know exactly what your goals are before you get started. Read a guide to setting goals as a business here.
Once you know your budget and the goals you want to acheive, you need to start thinking about your overall Google Adwords strategy. Whilst it may be difficult to put into place first, your strategy will soon start to fall into place once you have tested the things that do and don’t work well. From changing your images to updating your copy, it’s going to take some time to find a strategy that works for you.
Another important thing to consider when it comes to your Google Adwords is whether or not you want to hire a specialist. Although it is not a necessity, having a professional run your accounts is the best way to ensure you’re getting the most out of your spend.
Finally, you need to think about the pages you’re going to be promoting. Although you may feel as though directing people to your homepage is the most beneficial, the more specific you are with your targetting, the better.
Are you looking to use Google Ads within your business? What do you need to consider before you get started? Let us know your thoughts and ideas in the comments section below.