No matter what niche your business is in, it is almost certainly crowded with other competitors gunning for the top spot. As we can imagine, this type of environment is requiring business owners to pump more money into their different business processes. This includes increasing their sales techniques budgets, branding, and marketing campaigns as well. That said, of these business processes, social media digital marketing has quickly grown to become one of if not the most important process to implement. In a nutshell, this process has allowed businesses to take advantage of the virtually endless supply of online browsers. As great as that sounds, using social media marketing methods are also becoming saturated. In other words, they are simply not as effective as they used to be due to a large number of businesses using them.
However, this is where influencer marketing comes into play. As a smaller branch of what is social media marketing, influencer marketing is essentially a more natural way to attract clients. Even better, there are many different types of influencers for a business to choose from that can allow for a better fit for this process. The only thing that takes away from the effectiveness of influencer marketing is that many businesses make the mistake of not knowing that different niches need different influencer types. For example, fitness influencers won’t necessarily be as useful for a business in the travel niche. Nonetheless, finding the best influencer simply comes down to determining which one best fits the needs and requirements of your business. With this in mind, here are several types of influencers to choose from for your business niche.
Content Blogger Influencers
One of the most common types of influencers that businesses can get a hold of is a content blogger influencer. As we can imagine, this type of influencer can help your business through written content that is relevant and informational for clients.
Social Media Personality Influncers
Social media personality influencers are effective in that they understand what is trending and popular on social media. As for your business, this helps it be more relevant and popular as well in a way that attracts many clients.
Photographer influencers are easily one of the most popular types of influencers. For this reason, they are also one of the hardest to get a hold of. That said, if you do manage to acquire one, expect to recieve high traffic of engaging audiences to benefit from.
As we can imagine, celebrity influencers are mostly designated to larger businesses with a large enough budget to acquire them. However, there are man cases of celebrity influencers working with smaller transparent businesses withing their niche. If you manage to get a hold of one, your business has the advantage of benefiting from millions upon millions of potential buyers.
While macro-influencers might not have a following as large as a celebrity might, there following is certainly large enough to bring in a big chunk of revenue. Macro influencers are essentially soon to be celebrity influencers with a following of around 500,000 people.
Taking it a step down from macro-influencers is micro-influencers. These influencers are easier to acquire as they only carry around a few thousand followers. Still, this is a large enough audience to keep a few buyers on profitable monthly retainers.
Local Level Influencers
Finally, local level influencers are arguably the most immediately effective influencers to work with. Quite obviously, they work within the boundaries of your local niche in a way that makes the more resourceful to you. This type of influencers is effective for any smaller sized business looking to scale their social media presence on their own time.
Working With Influencers
In reality, working with influencers is only becoming more of a necessity just like social media marketing was when it was first introduced. Before you know it, businesses not using an influencer might take away from the legitimacy, trustworthiness, and relevancy of their business. Needless to say, taking advantage of any one of these types of influencers should be done sooner rather than later.