The first impression can be the last impression, especially online. Think about your actions as a consumer before moving on to becoming a seller. If some online content has irrelevant captions or titles, will you ever spend time discovering what it’s about? If an online course has an ambiguous title that does not relate to you, will you ever open the video to evaluate whether the course is something you need? Probably not.
With tons of content online, the posts that get shared the most are the ones that are unique, relatable, and simple. That’s what you need to aim for when writing a title for your online course.
Writing a title can be tricky: do you focus on selling or simply write what’s inside the course pack? If you know the best practices, it’s definitely easier to come up with names than it might seem at first. Here’s your very own guide to setting the best titles that sell for your online courses:
Your online course is aimed at selling to an audience, that’s why you should always keep them in mind when coming up with titles. For a successful site of any kind, including online learning platforms, you need to remember this at every step of the site creation process. From the user experience to the domain name that you choose. There are plenty of tools out there to help you, starting from heatmaps that will help understand how visitors view your site, to domain checkers, like the one offered at https://www.hostinger.co.uk.
In short, the key here is to first make sure that your site is tailored to your audience well, otherwise even the most compelling title won’t make them stay, and make a purchase.
Why is understanding your demographic important? Imagine writing in a slang that only millennials understand for a course aimed for 40-year-olds who want to learn new skills. You need to narrow down your target audience and define their age bracket, income group, gender, purchase habits, lifestyle goals, interests, etc. You will automatically understand the kind of language your demographic would be attracted to.
As your course will be sold online, you will need to research some of the common platforms your visitors might be at. For instance, there are over 2.3 billion users on Facebook, among which 68% are adults. This means Facebook can be a great tool for marketing your online course. By researching their interests on Facebook, you can get a rough idea of what kind of headlines attracts them successfully.
Developing Psychographic Information
Once you’ve narrowed down your target market, the next step would be to relate to what they are interested in. Psychographic data will help you understand what topic to choose for your online course. It will also give way to deviating from topics that are not relevant to your target audiences such as speaking about cars and their maintenance hacks to a demographic that is too young to understand.
You also need to learn some psychographics of the people who acquire online courses. For instance, research shows that one in four students purchases an online course. See their buying behavior and their search volumes, you will be able to understand their affinities and understand what they’re looking for.
In any industry you’re stepping into with your course, you need to research relevant keywords that can help you build SEO. Let’s say you’re developing your online course for digital marketing.
Make sure you incorporate relevant keywords that don’t only have a substantial search volume but don’t have high difficulty. And of course, as mentioned before, make sure these keywords are relevant to your target audience’s search habits. Additionally, using tools like Ahrefs and Google Trends will help make data-driven decisions and provide inspiration for great online course names.
A great wordsmith will be able to captivate an audience or inspire emotion with barely a few words if they use them right. Adding emotion to your online course’s title is an excellent way of connecting with your target audience.
Think of it this way, if your customer feels you are not excited about announcing your course, how will he feel excited about it? It doesn’t necessarily mean adding a word that means happy, excited, or enthused. It just means using punctuation, capitalization, and adjectives to your advantage. Here’s an example:
Are you ready to learn about online marketing? Three-week course.
Are You Ready to Learn All the Basics Essential for Every Online Marketing Professional? Start Now.
Compare the two samples of a title and see where you feel the emotion hitting you. You need to be able to communicate a sense of enthusiasm to the audience, who will be taking time out of their day to learn about your course.