Did you know that your social media habit could be earning you money?
While celebrity endorsements were once all the rage, more and more brands are now relying on “ordinary” people to promote their products. 2017 is set to be the year of the micro influencer, and there is money to be made from this trend.
So, how do you go from social media user to social influencer? Here’s our guide to get you started.
WHAT IS A MICRO INFLUENCER?
A micro influencer is a social media user with anywhere between 500 and 10,000 followers. Although celebrities can reach a much wider audience, micro influencers are increasingly being recognised as more powerful brand advocates. For one, a smaller fan base means a more meaningful, intimate relationship between influencer and follower – recommendations from micro influencers therefore tend to be much more convincing. Secondly, micro influencers tend to be active within a certain niche, making it easier for brands to indirectly engage with their target audience.
As a micro influencer, you can get paid to endorse certain brands or products via social media. This could be in the form of sponsored blog posts, posting photos on Instagram of you using the product, or simply tweeting a positive review.
HOW DO I BECOME AN INFLUENCER?
The great thing about micro influencer marketing is that it relies on normal, non-famous people – and if you are active on social media, you’re already halfway there. In order to be successful as a social influencer, the key is to establish yourself within a certain niche. Whether it’s running a healthy eating blog or providing hair and makeup tutorials, a specific niche is key to building a targeted following, and therefore offering that unique “micro” value to brands.
Depending on your niche, you might also choose to focus on a particular platform. Instagram is the go-to for visual content, making it ideal for fashion and food brands, while YouTube can cover anything from cooking tutorials to fitness and skincare. Each platform is unique, so it’s important to tailor your approach accordingly. The techniques people use to make money via YouTube will not necessarily work for Twitter or Instagram, so do your research and have a strategy in place.
Once you’ve established a solid presence within your niche, you can start reaching out to brands. Your first step should be to connect with them via your chosen platforms; follow them, like them, mention them in posts. You can also sign up to middle-man platforms like Gnack or Tribe, which will connect you to brands and offer payment to feature them in your social media content.
If you are active on social media, you are most likely already acting as an influencer without even realising it. As more and more brands are relying on non-celebrities to spread the word and endorse their products, this is the perfect opportunity to make some extra money from your social media hobby.