Do you ever wonder where all those celebrities who are always posting clever stuff on social media platforms like Facebook, Instagram and Twitter get the time and brains? Well, you may be surprised to know that most of them don’t have either of the two; they just have the money to get someone to do it for them. If you could just take a little time to learn how to make money using social media, you could become one of those who are standing behind those intelligent posts.
Why they need your skills
For both businesses and famous people, reputation is everything. They both depend on their ability to monetize networks, in order for them to bring in the cash. However, as you would guess, some of these people really do not have the time to sit down and create clever posts that will keep their followers coming back for more. This is the reason why someone like you who has the time and skills can make money managing several social media accounts on behalf of other people.
Know your client
One of the biggest mistakes you can make when running a social media account on behalf of someone else is to make an assumption. Ensure that you understand clearly what the client is trying to achieve with their social media presence.
It is always important to remember that you are managing the social media account on behalf of your client and not yourself. For this reason, your views about a certain issue do not matter. If your client supports a certain political candidate and you don’t, your posts have to represent the views of that client. This is the reason why you would need to ensure you know exactly what the client is looking for.
Sign a contract
Doing anything that involves money without a contract does not usually end well. Whether someone approaches you and asks you to manage their social media account or you approach them, take some time to create a contract and agree to it before you start.
A properly drawn contract will ensure that both parties are clear about the objectives, the milestones, and what doing the work will cost. A contract will also stipulate how success in any campaign is going to be measured and guide you in dealing with disputes.
If you only start your career on the Internet, there is really no need to find an expensive lawyer to draft the contract for you; just look through the internet and see examples where you can pick and choose clauses you want to use in your own contract.
Remember that when you start managing the several social media pages you are now being paid to get someone else’s life organized. This is different from your own profiles where you can make promises and never fulfill them without much consequence.
Many of your clients who already have websites understand that the best way to monetize website is to have an effective social media presence to draw people to their sites. Hence, you want to ensure their profiles are properly managed. For this, you are going to need a platform for managing such accounts.
As a manager of accounts on behalf of others, your primary role is to engage with the followers of the person who is paying you for your services. For this reason, you’ll need to take time to know who their followers are and start addressing their needs.
You will also need to have a strategy, agreed between you and your client, on how you are going to respond to haters. Most people will tell you to ignore anyone who is going out of their way to be rude. Engaging with them dignifies their behavior. You can also block such people from making comments on the account.
Most people are already spending time on social media anywhere, and if you decide to make money from managing the accounts of others, you can enjoy using social media while also making extra cash. You just need to understand that managing an account on behalf of someone else is a lot different from managing your own account. You will need to be professional.