Running a business can be hard work – and for many businesses, times have never been tougher!
There are so many things that you have to bear in mind and will want to work on. And if you’re doing this on the side of a full-time job, it can put a lot of pressure on you. So, it’s always a nice idea to make sure that you are finding success in any way that you can.
No matter what niche you’re in or what you’re trying to create, you’re going to find that measuring what you’re doing will be able to get you there. Data and analytics can seem really boring, but they both can often catapult your success. Without data and analytics you’ll be left feeling your way in the dark, with no idea of what is actually working. When you’re able to measure how it’s going, you can optimise what you’re doing until you get the results you want.
For starters, you’re going to want to know your website analytics. If you aren’t measuring how people are visiting your site and moving around your site, you’re missing a big opportunity.
Not only can the data help you to improve your website, but it will allow you to ensure that you start to convert more customers too. It’s very hard to improve your user experience without knowing exactly how people are using your site.
From here, you’re going to want to make sure you’re tracking as much activity as possible. Whether you realise it or not, most of your marketing activity can be tracked.
So, it’s important for you to think about how you’re able to analyse the effects of the marketing that you’re doing. It could be that you want to be able to add email tracking for Gmail to see what’s happening to your sales emails, for example. Or do you want to track your campaigns to be able to optimise them further?
The results you get back from mail sends, in particular, are very easy to respond and adapt to, so it really makes no sense not to keep on top of everything.
Another way that you can do this is to plan your social media out. When you know that you want to reach certain goals, you have to be able to push forward and see how you’re able to do that with your marketing. And when it comes to social media, you have to be able to approach it in the right way.
You need to get out of the mind-set of using social media only for fun, or to share your opinion, and treat it with the seriousness a business deserves. Using social media management tools can help you to not only execute your strategy better (it’s much easier to schedule posts using a tool), but measure the results too.
Then we have email analytics. If you’re sending email communications to your audience through a platform such as AWeber or Mailchip, then you should be able to track what’s going on and optimise more effectively. There will be a breakdown of opens and clicks, and more advanced packages can help you target specific people on your list (e.g. people who haven’t opened in the last three months, for example, if you want to entice them back.) This can ultimately help you to sell a lot more too.
Finally, you may want to also think about customer profiling if you haven’t already. Knowing who you’re targeting and who you’re reaching is key!
Most of the above points can come in here and help you to pull together an accurate image of your customer. When you want to be able to grow and sell more, it’s essential for you to understand how they act online, what they need, and how you can sell to them more effectively. Using all of your data and information can help you to get a better idea and push your success forward.