Every search engine that exists on the internet relies on keywords.
Search engines leverage keywords as a starting point for filtering results. So, it’s critical to understand how to use keywords in your content.
Then only your content can be discovered, indexed, and ranked appropriately in the SERPs.
While there are many differing views on using keywords for SEO, I’d like to give you simple tips to get the most out of it.
Let’s begin with the first one.
Long-tail keywords are bigger and particular search phrases that users type or speak, possibly when closer to the purchase point.
The unique thing about long-tail keywords is that they have a lower search volume than short-tail keywords.
But they contain short-tail keywords in them. So, when used in the website’s content, they are very beneficial.
It is kind of a win-win strategy.
But, finding the right long-tail keywords is a challenge for many website owners.
However, with the Rankwatch keyword research tool, you can find the most relevant long-tail keywords for your website.
Here are the keyword suggestions for the target keyword: notebook pro.
You can also get long-tail keywords using Google’s Autocomplete suggestions. It is an easy and effective way because the keywords come directly from Google.
Here you’ll see the list of keyword suggestions after typing “notebook pro” in the search bar.
Even Google’s related searches give you a good pool of long-tail keywords.
The typed query is only two-letter words, but the list of suggested keywords contains more precise phrases.
Moreover, you may gain better ad ranks on relevant searches for them without paying a premium for each click.
Besides this, you also need to consider the effectiveness of keywords like search volume and difficulty.
High-volume keywords are those keywords that people search for in large numbers. In other words, more people are searching for these keywords.
But these keywords might be highly competitive because most website owners use them in their content.
However, if you go for high search volume keywords with low difficulty, you can rank easily in the SERPs.
To find the high volume and low difficulty keywords, you can use a good keyword research tool such as RankWatch.
It will help you easily identify the high volume and low difficulty keywords.
After getting your keywords right, remember to use them naturally, followed by a concrete plan.
In an SEO-driven digital world, it’s easy to lose sight of the fact that the reader comes first.
Because of poor keyword placement, you should never jeopardize your reader’s capacity to be engaged, educated, and informed by your content.
But trust me, when I say that, it occurs all the time.
Here’s one way to make your keywords appear more organically in your content: using keywords naturally and strategically.
You must use keywords while writing the content and not after you’ve finished writing. It looks organic and saves a lot of time too.
Plus, you should be smart with keyword placement. Use keywords in the right places for maximum gains.
You must include your keywords here:
- Meta description
- SEO title tag
- Article title
- URL (or slug)
- First 200 words of the article
- Last 200 words of the article
With that, your content can perform better in the SERPs and drive more traffic.
Wondering where else you can leverage keywords?
The content in an article or blog is divided into smaller, more specific parts by section headers and subheadings.
Most commonly used headings include:
- Section Heading (h2)
- Section Subheading (h3)
- Detailed Subheading (h4)
They make your article more scannable for individuals, assistive technology, and search engines.
On the other hand, unstructured content will not only make your article fuzzy for readers, but it’ll also confuse the search engines crawlers.
It is much more interesting for everyone if readers can swiftly browse the content and find what they are looking for.
As a result, adding headings to your content improves its readability and accessibility.
You need to use the short tail keyword in your headers for obvious reasons. So, list all relevant short tail keywords and prepare your content’s outline.
Here’s how a good content outline looks like:
I must add that while optimizing keywords, you should make sure you’re not overstuffing the keywords.
Keyword stuffing, or cramming as many SEO tags as possible into a page, has long been the scourge of SEO white hats worldwide.
Keyword stuffing is considered a black hat SEO tactic, completely prohibited by Google and other search engines.
That’s because such methods try to overcome the search engine algorithm rather than providing a good user experience.
So, how to use keywords safely?
Many SEO experts around the globe widely believe that the keyword density in the content should be between 1% to 2%.
With a keyword density checker tool, you can find the accurate overall percentage of keywords on your webpage.
Clicks! Without doing any boring maths 😉
Bonus: Incorporate Keywords in Anchor Text
While writing content, you tend to add links to valuable resources such as blog posts and stats.
In the anchor text, you can use relevant keywords and increase your content’s ranking potential.
Since the keywords will have hyperlinks, they will catch the attention of the crawlers for sure
Thus, they will help them understand, evaluate, and rank your content even better.
Besides this, it will also help improve the ranking of the linked resources.
You can bring this into practice and see the results yourself!
Keywords Can Do Magic When Used In The Right Way
Keywords are an important part of content strategy. If you patiently plan, you will yourself see the magic.
Everything you’ve read so far should be sufficient to grasp the fundamentals of keywords and formulate an SEO content optimization strategy.
Check out the links to supplementary reading dispersed throughout this article if you want to learn more about keyword research.
These will provide you with a much better grasp of the metrics and tools that are accessible and how to leverage them.
Happy keywording! Do share your valuable insights in the comments box.
Sahil is the CEO and Founder of Rankwatch – a platform, which helps companies and brands stay ahead with their SEO efforts in the ever growing internet landscape. He keeps sharing his knowledge and experiences on the RankWatch blog, and likes making creative products that can help in automation of mundane tasks. You can connect with him and the Rankwatch team on Facebook or Twitter.