Our entire digital lives are being tracked.
Companies that we’ve never heard of are profiling us and creating a ‘digital fingerprint’, before selling this information to other businesses we don’t know. And guess what: they’re all making money from it. In fact, it’s said our data is worth around $289 per individual each year.
Most of us don’t know this is even happening. We mindlessly click ‘accept’ on the cookies popup that gets in the way of the article we’re trying to read. So annoying, aren’t they? But the reality is, that split second tap of the mouse is – more often than not – opening a gateway for hundreds, maybe even thousands, of companies to start sharing, and profiting from your online activity.
But it’s our information, it’s our data and – under GDPR legislation – this means that it’s our property. So where’s the transparency? Why are strangers making money from my time spent online? And how can I share in the money that’s made from my own data?
- Time for a change
- How Gener8 works
- How much can I make?
- Taking back control
- Other ways to make money from browsing online
Sam Jones left a role he loved because this issue was something he was passionate about tackling. He had a vantage point over the global advertising landscape for a long time and watched as it grew and changed. Sam could see the trends within the industry, and time again he saw that too many companies were taking advantage of people’s apathy towards their personal data – and there was a total lack of transparency surrounding this.
He knew that people needed to be made aware of this issue and given more control over what their data is used for. We should be able to share in wealth that’s created from our data. So, in January 2018, he launched Gener8, a browser extension that enables people to monetise their own data by merely browsing the internet. Users are earning £5-25 per month on average just by going about their usual online routines.
They tailor all of the banner ads that you’ll see online, so they’re based on the preferences you’ve given to them. You just let them know what you’re into; whether it be sports, fashion, television etc, and they’ll ensure the adverts you’re seeing suit your tastes. You’ll then receive points every time you see an advert on any web page you visit, or any time your data is used by a third party. Points can then be exchanged for products in their marketplace, gift cards or you can even donate to charity.
It takes two seconds to install and then every user has their own profile which they complete in no time at all. After this, they just sit in the background whilst you browse the internet. As well as shape all of the banner adverts a person sees to fit their interests, if the user opts in, they’ll anonymise their browsing data and use this for custom research.
When a person installs Gener8, they tend to earn between £5 – £25 on average. Not bad for doing something you’d likely be up to anyway; browsing online. But what’s really cool is that every month many of their community donate to causes they care about and last month they raised thousands to support the Australian bushfire charities.
In addition to this, Gener8 aim to protect you and give you control, so by default they stop other companies from following their users and collecting their data without their permission. They also take away all intrusive advertising formats (pop ups, etc), so that only the premium and unobtrusive ads appear.
They’re driven to give people more control over what their data is used for and, ultimately, enable them to share in the wealth that’s created from it. People need to have more control over who tracks their personal data. There needs to be more transparency about what’s done with their personal data. People need to share in the wealth that’s created from their data. Things are changing – it’s time to take back control.
If this appeals to you, there are other ways to earn money when browsing online.
With Ipsos MORI inCompass you can earn £20 for your first month of having the app and then £10 every month going forward.
To begin, complete a five minute questionnaire and then install the free app. That’s it.
Be aware, at the moment this is only available to Android users.
Want to start earning? Great!
Nielsen Online Panel
By downloading the Nielsen Computer Panel you are entering yourself in for the chance to win massive cash prizes – they give away £30,000 every year!
In return, they monitor your internet usage to get an idea of your unique internet behaviour.
Sound like you’re kind of opportunity?
Sell your data
There are many other ways to make money with your data. Find out the best for you by reading our full article on how to make money selling your personal data here.