The internet has made it easier than ever to make the most of our talents, but many people are still not taking advantage of that, particularly when it comes to crafts.
Turning a hobby into a business can often be quite a scary prospect, but it’s incredibly simple to start small and build big, with a number of sites offering people that kick start to do so.
Etsy is one brand that has really thrived at doing this and more and more people are starting to open Etsy stores and sell their wares. So, why don’t you?
If you’re looking to turn your hobbies into a business, then simply follow these simple tips and get started in absolutely no time…
Consider What You Want To Sell
Of course, first things first you need to decide what you want to sell.
For some that might be easier than others. If you’ve one craft you can market, then it can be full steam ahead. However, if you have many talents then you may need to start with one and then build your catalogue and reputation as you go.
Etsy hosts all manner of businesses from clothing to toys, artwork and home furnishings, so there’s always an option to open a store and create a customer base.
Think About Branding
Once you know what you’re going to sell you should really consider your branding. Who is your target market? What is your USP? While having an Etsy market may only be a side business, it’s always a good idea to treat it professionally.
By building a brand you’ll become more recognisable. Think about your business name and design a logo for your store. This will help identify you and stand out among the rest. You could even add your logo to your items.
There are tons of programmes and services out there that can help with this, such as Tailor Brands, which will help you easily design a logo for very little cost.
Set Up Your Store
From there you can set up your Etsy store, adding your brand logo and unique feel to your market.
It’s also useful to have taken photographs of your products so the consumer knows exactly what they will receive.
Setting up a shop is simple and takes just a few steps. Firstly, visit the Etsy website and click ‘Sell’ in the top right hand corner.
Click ‘Open Your Etsy Shop’ and register an account, entering all the necessary information required.
Here you can choose your shop name and insert logos etc. This needs to be completed via a desktop device. However, once you’re up and running you can even manage your store through the Etsy mobile app.
You’ll need to enter information in the About section, add banners and images and things such as shipping policies, so do make sure you’re clear in what is viable and what isn’t when it comes to selling and delivering.
Once this is complete you can begin to add products, and from there you are away!
Start Marketing Your Store
If you really want to boost your sales you can then start to market your store. This can be done in a number of ways, from optimising your store for Etsy searches to finding local craft fairs to be a part of.
Adding a location of your store is always worthwhile to appear in local searches, while you can also push paid advertising to reach a wider audience.
It’s important to start small though, so get to grips with your store first, figure out what’s manageable in terms of working capacity and take it from there…