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Sep 20

Tricks of digital marketing for content providers

Reading Time: 3 mins

It maybe true that if something is of true value, it will sell without anyone advertising it. However, among a population of over 7 billion people, a little advertising is essential to make your voice heard among your target audience.

Enter, digital marketing.

Digital marketing and its tactics are a magical filter that will help you in displaying out your brand value with a little bit more fervour. Otherwise, it is extremely easy for any business to be drowned in the crowd of similar concepts and your audience will never be able to find you (seriously, you’ve got to keep making the case for YOUR product). 

So, following this reason, here are some essential digital marketing tips for you to promote your business in the right way, to the right people, at the right places. 

1. Tune-up your website

It goes without saying that having a website is a must for any business in today’s digital age. It communicates with your prospects 24 hours a day, 7 days a week. Imagine the number of sign-ups you could lose if you didn’t have a website to attend to your prospects’ queries!

But merely having a website won’t cut it. The design of your website must be able to capture attention and build a visceral connection with your visitors so that they keep coming back to you for more. To enhance their experience, make your website easy to navigate. Provide information where it’s easy to locate. If they can’t find what they are looking for in 5 seconds, they are probably going to look for it somewhere else. And just in case they have questions, a well-equipped chatbot is an assurance that someone out there is listening.

It will take a long-time to get the site right – you’ll want to get user feedback – and the demands on websites are always changing and growing (whether they’re responsible, are there too many ads etc.) so the journey will be an ongoing one.

2. Get the right minds on board to manage your social media

Social media can do wonders but, if handled poorly, can shove your brand into oblivion – there’s nothing worse than social media feed with ZERO engagement. While you have already invested a great deal of time and money in building your brand’s reputation, don’t risk it with a poorly executed social media strategy. Instead of asking your staff to wrap their head around social media, engage people who already have a knack for it, and make them the advocates of your brand to spread your message far and wide.

3. Quote their feedback

Do you have happy customers who are willing to vouch for you? If so, why not make them part of your marketing strategy? Because your prospects are more likely to believe what your customers say about you, it pays to encourage the latter to share their experiences. If you feel awkward about asking for testimonials, launch a customer survey instead. Start by asking questions; What do they like about your business? What would they like to be chucked out from the package or presented in a different way? Once you gather all these responses, put them in the form of a pie chart or an infographic to create data-driven testimonials.

4. Offer value to your readers without sounding too pushy

Content marketing is one of the most organic ways to generate leads. The goal here is to offer value and not to convert. Readers these days are smart. They can sense your intent. And once they find out that you are trying to sell something, their spontaneous reaction will be to opt-out from reading your content. 

How you present your content to your readers makes a huge difference in how it sells.

5. Leverage Paid Ads

Running paid ads online is no longer an expensive affair (literally it can be a pound or two) and you can even set up multiple campaigns without blowing your budget. Online ads are accurate to the T, and with the help of analytics, you can get real-time feedback that lets you tweak your approach for better results. Unlike conventional paid ads, you don’t have to spend all your money to realise whether the ads are working in your favour or against you. 

If you want to double down on paid ads, make no mistake. Make sure you optimise your landing pages for better ROI. If your landing pages aren’t converting at maximum potential, then you’re wasting money on the adverts!

Many brands are struggling to promote themselves in today’s crowded marketplace. These 5 tips, however, can help you build a road map for your prospects to find you. If you decide to go by the paid advertising route, always remember to create a realistic budget and keep wiggle room for other marketing expenses as well.

Read more of our small business ideas here. 


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