10 Practical Tips on Increasing Your Website Profitability

Moneymagpie Team 19th Sep 2023 No Comments

Reading Time: 6 minutes

Based on Playware research, running your own website can deliver from $1,000 to $2,000,000 monthly, depending on factors such as web traffic, niche, and monetization strategies. At the same time, Top Design Firms reports that 21% of entrepreneurs struggle to attract website visitors, which negatively impacts their online visibility and growth potential.

Are you looking for effective ways to boost your website profitability? Keep reading this article to discover the best practices for increasing the revenue of your online sources and overcoming the challenges of attracting and engaging visitors.

Ensure responsive web design
Consider a clear customer journey map
Build trust in your brand
Provide 24/7 customer support
Take care of SEO
Run a paid search campaign
Create and configure Google Analytics goals
Implement a remarketing strategy
Provide useful, quality content
Prioritize website design
Conclusion

1. Ensure responsive web design

Many companies lose revenue from their websites due to a lack of emphasis on user-friendliness and convenience. According to Exploding Topics, in 2023, mobile devices account for 55% of total website traffic. Nonetheless, some online sources still do not prioritize responsive designs.

In web design, responsiveness is adapting websites to function seamlessly on various devices, including smartphones, PCs, and tablets. A desktop computer has a larger screen size than a mobile device, which causes improper content display. Failing to ensure responsiveness on your website can result in complex navigation and difficulties in form usage, significantly impacting the overall user experience and potentially leading to a loss of valuable traffic.

2. Consider a clear customer journey map

Research shows that 56% to 81% of customers abandon their shopping carts during online purchasing. And one of the key reasons is inconvenience. Users often leave websites because of long and complicated checkout processes that require filling in too many forms.

It’s crucial to streamline the customer journey and simplify the steps required to complete an action, such as purchasing. For example, you can decrease the number of fields users must fill out during checkout. Moreover, you must ensure transparency regarding shipping costs right from the beginning of the shopping experience. Hidden or unexpected fees can deter customers from proceeding with their purchases.

3. Build trust in your brand

There are a plethora of products and services on the market, so companies compete with each other to attract and retain clients. Moreover, consumers can choose from multiple websites when purchasing similar products. To stand out, it’s essential to build trust in your brand. This includes focusing on exceptional customer service, a diverse product range, reliable delivery, and an overall positive client experience.

But how can you show your customers they can trust doing business with you? Gather authentic reviews from real clients, which will be a powerful endorsement of your brand’s credibility. Meanwhile, if your company offers digital products or services, share success stories and case studies demonstrating how your offerings have benefited clients. Videos are the best way to present client feedback, as they convey authenticity and sincerity.

4. Provide 24/7 customer support

To make a profit from your website, prioritize customer-centric communication and convenience. Provide consumers with swift and effortless access to your solutions and assistance. For example, you can run a comprehensive FAQ section on your website. Also, employ chatbots to deliver interactive and engaging customer support, providing immediate responses and guidance and enhancing user experience.

Don’t forget to add a human touch to your support. This is a great way to personalize the customer experience. You can do this through live chats with your managers or custom propositions based on a specific user preferences.

5. Take care of SEO

Search engine optimization (SEO) allows your website to be visible in organic promotional channels like Google and Yahoo. This method is considered the most common and effective for increasing website traffic.

To optimize your website for search engines, you should:

Utilize relevant keywords within your niche. For example, if you sell wallpapers, divide a semantic core by categories like “for kitchen”, “for bedroom”, “for living room”, etc. Also, use different search queries: informative, transactional, and navigational. You can use Ahrefs to gather a semantic core for your website.
Optimize meta tags. These elements are used to inform search engines about the purpose of a page. For example, if you use the keyword “buy products”, Google may range this as the product page. Title and description are two main meta tags. The title should be concise and under 60 characters, while the description should provide an informative explanation with 160 characters maximum.
Build high-quality backlinks. These are hyperlinks that lead from one website to another. If your online source has a lot of quality backlinks, its search engine trustworthiness rises.
Update your content with relevant keywords. When writing articles for your blog, ensure that included keywords are relevant to the raised topic.

6. Run a paid search campaign

If you see demand for specific products or services, you can launch a paid search campaign with Google to accelerate your marketing profit.

Here’s a step-by-step guide on how to run a successful Google Ads campaign:

Research relevant keywords and group them by topic.
Determine your campaign objectives—Google provides different options depending on your goals. For example, traffic boost, lead generation, or raising brand awareness.
Choose a web page to promote and ensure it’s optimized for conversions.
Set up target audience parameters to reach your ideal customers. Consider factors such as demographics, location, and interests.
Determine a budget and bidding strategy—if you’re unsure about this, use options recommended by Google.
Continuously monitor results and optimize your campaign if needed. Analyze key metrics such as click-through rate (CTR), conversion rate, and return on investment (ROI).

7. Create and configure Google Analytics goals

You can set up specific goals in Google Analytics based on your requirements. For example, you can track how many users stayed on your website longer than one minute.

Here is a brief instruction on how to set up Google Analytics goals:

Access and log in to your Google Analytics account.
Go to the “Admin” panel.
Click the “Goals” button.
Set up default goals or choose a custom one.
Provide a description: the destination URL, time duration, triggers, and events.
Save the goal.
Test the goal. For example, if you choose events like clicking on a specific button, you can do the same to ensure the traction works properly.
Go to the “Conversions” → “Goals” → “Overview” to track configured goals.

By analyzing this information, you can learn which pages perform best and what can be improved.

8. Implement a remarketing strategy

It’s a challenge for online businesses, especially eCommerce ones, to retain customers. Your clients may browse specific products and suddenly leave your website because they were distracted by something else. If this sounds familiar, consider implementing a remarketing strategy.

Remarketing is a campaign aimed at returning potential customers who have previously visited your website. This way, you can re-engage users with personalized ads. Social media platforms like Facebook and Instagram provide great remarketing options. To run such campaigns successfully, install Meta Pixel for your website.

9. Provide useful, quality content

When writing descriptions, articles, and FAQs, it’s crucial to resonate with your target audience. For example, you can gather client objections from your sales department and address them in your content.

Moreover, you should involve experts in writing content pieces dictated by Google’s E-A-T strategy. This is a set of guidelines based on Expertise, Authoritativeness, and Trustworthiness. Simply put, you should only distribute proven information, which is especially crucial in “Your Money Or Your Life” topics like medicine, investments, nutrition, and mental health.

10. Prioritize website design

Customer preferences evolve every two years in general. Nonetheless, some website owners don’t update or redesign their websites, causing low traffic and retention rates. It’s crucial to prioritize website design and ensure it remains relevant and appealing to your target audience. You should regularly assess your website’s design elements, user interface, and overall aesthetics. Also, incorporate the latest design trends and technologies to enhance user experience.

Ways to make more money on your blog

You can monetize your blog by providing unique and valuable information. For example, offer expert articles through a subscription. This is also a great way to gather and use customer emails for email marketing campaigns.

Importance of graphic design on your website

Your website’s design can significantly influence overall impressions. Just look at these statistics:

94% of first impressions are based on design.
A well-designed website can increase conversions by up to 20%.
A study by the Aberdeen Group found that businesses with poorly designed websites lose an average of $260,000 per year in sales.

Importance of website color palettes

Colors are the most powerful tool in website designs, because they affect brand identity, visual appeal, emotions, and readability.

Calming, neutral, and pastel colors are a lasting trend in web design. So, what are pastel colors? According to Cambridge Dictionary, the definition of “pastel colors” is “pale, soft hues”. Pastel shades can help you create a visually appealing and contemporary website that exudes a sense of calm, sophistication, and elegance.

Aesthetic pastel color codes:

Purple
HEX: #D1CCED
RGB: 209, 204, 237
CMYK: 0.118, 0.139, 0, 0.070

Blue
HEX: #CBEBF7
RGB: 203, 235, 247
CMYK: 0.178, 0.048, 0, 0.031

Green
HEX: #DCF7DE
RGB: 220, 247, 222
CMYK: 0.109, 0, 0.101, 0.031

Yellow
HEX: #FFFEDB
RGB: 255, 254, 219
CMYK: 0, 0.003, 0.141, 0

Orange
HEX: #FFDBD1
RGB: 255, 219, 209
CMYK: 0, 0.141, 0.180, 0

Pink
HEX: #F5CBDC
RGB: 245, 203, 220
CMYK: 0, 0.171, 0.102, 0.039

Conclusion

To increase your website’s profitability, take care of attracting more traffic to your source. There are a lot of strategies and ways to do so, but since each business is unique, it’s important to find your particular method. Use several promotional channels, try different marketing techniques, and don’t forget about the importance of design.

Disclaimer: MoneyMagpie is not a licensed financial advisor and therefore information found here including opinions, commentary, suggestions or strategies are for informational, entertainment or educational purposes only. This should not be considered as financial advice. Anyone thinking of investing should conduct their own due diligence.

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