In 2022, earning a profit from social media is a more accessible career than ever to anyone with a social media presence and a passion for content creation. One of the most popular sites for monetized content is Instagram. With over 8 million users globally, Instagram influencers and content creators have the potential to reach a massive audience with their posts, and the potential to earn a decent income doing little more than posting on the app. If you love Instagram and want to know how you can turn using the popular photo and video app into a career, keep reading.
Gain a Following
In order to monetize content or work with brands on Instagram, it is necessary that you have at least a small following on the site already. If you don’t have many followers yet, don’t panic – due to the nature of the Instagram algorithm, it is relatively easy to grow a following on the site in comparison to other social media platforms. Reach a larger audience and grow your following by posting consistently, using images that will perform well based on the site’s unique algorithm and user data (like photos of people vs. still photos of items), and using hashtags.
Hashtags are one of the best ways to gain traction on your page and reach a larger audience. Make sure hashtags are specific to yourself or your brand, or targeted to your audience. For example, on a post about Provider’s Choice Scribe Services, you might use the hashtag #medicalscribes.
Partner with a Brand
One of the best ways to make money on Instagram for smaller accounts and major influencers alike is by partnering with brands to create sponsored content. During a brand partnership, you might be paid to create a post featuring a specific product, or receive free products or access to a free service in exchange for a post about it. Find brands whose values align with your own and whose products or services you already enjoy, and reach out to them about collaboration once you have a small following.
Instagram Live is a feature that can be utilized by all users regardless of following size, although it is easier to make money if you have more followers viewing the live. With the use of Live Badges, users can tip or donate money during a livestream.
Making money on social media is not as easy as some people might think; it takes dedication and patience to even build a following that is notable enough to begin earning money, and many people give up in the process. By posting consistently and remaining patient and passionate about the content you are creating, however, social media can be extremely rewarding yet enjoyable work, and Instagram is one of the best platforms on which you can get started.
Disclaimer: MoneyMagpie is not a licensed financial advisor and therefore information found here including opinions, commentary, suggestions or strategies are for informational, entertainment or educational purposes only. This should not be considered as financial advice. Anyone thinking of investing should conduct their own due diligence.