No matter if you run a brick-and-mortar store, an eCommerce business, or a digital service solution, you need new clients to keep the lights on. With that being said, finding new customers is trickier than you may think at first.
From their reluctance to try out your offerings to their preference to perform price matches, new clients bring different challenges to the table. Unless you are equipped to handle these difficulties, you can face a painfully-slow growth in your business.
To help you counter these hurdles and expand your business, here are 5 ways to acquire new clients for your venture.
If you are operating in a saturated market, you may face an abundance of competitors from the very beginning. On the other hand, if your product is entirely innovative, its novelty may throw some people off in the first place. That is where you can harness everyone’s interest in learning tips to live for free.
By offering trial runs for your digital products and free samples of physical goods, you can easily break the barrier of client hesitation. You can also utilize solutions such as DocuSign contract management during this process. This helps you outline your terms in a clear and streamlined fashion and lets you protect your business from unwarranted claims of product usage after the sample product expires.
If your products, business model, or financial status does not allow you to offer trials, you can also tap into the benefits of discount programs. This is where you can harness your market research from the product development phase. These details can help you see what type of audiences you target and what kind of discounts may appeal to them the most.
You can use programs such as Productboard management software to organize this information more efficiently. This ensures that you are able to get the most out of your discount offerings and garner the interest of your target market in a way that noticeably drives up your sales.
Some of the newest trends in eCommerce after COVID-19 are to maximize marketing efforts left, right, and center. But this approach is not limited to digital ventures alone, and it also holds for in-person businesses that need constant foot traffic. By raising awareness about your brand, you can also increase the number of potential clients who take a look at your offerings.
For this purpose, you can use various tools, including but not limited to search engine optimization (SEO), pay-per-click (PPC), and email marketing. While you can hire outside experts for the more technical side, you can use Hootsuite social media management to manage your social pages by yourself.
Suppose you want to go a step further. In that case, you can also hold promotional activities and events to reach out to your audience. These approaches may include but are not limited to pop-up stores, event participation, and the distribution of marketing media. You can also reap the advantages of distributing branded promo products to improve your outreach to new market segments.
During this practice, you may also look into Vistaprint custom vinyl banners to enhance the branding of your pop-ups and exhibition booths. These solutions ensure that even passersby notice your brand’s presence and help you attain the attention of a larger market. This goes a long way towards your effort to sign-on new clients.
This approach is tricky but has massive advantages. By joining hands with businesses that are not your direct competitors, you can boost your presence, stature, and sales. For instance, if you sell kitchen appliances, running a promotion with a grocery vendor can connect you to your target audience.
When you are approaching this practice, make sure that you are clear on the terms and extent of your collaboration with other parties. This lets you steer clear of legal challenges and product liability claims that may arise from your promotional partner’s products. As long as you are clear on this front, this approach can work wonders for your brand.
By looking into these approaches to obtain more clients, you can scale your business without any unnecessary delays. When you offer high-quality solutions and excellent customer service, your growing customer base can also stay with you for a long time to come.
Disclaimer: MoneyMagpie is not a licensed financial advisor and therefore information found here including opinions, commentary, suggestions or strategies are for informational, entertainment or educational purposes only. This should not be considered as financial advice. Anyone thinking of investing should conduct their own due diligence.