Join MoneyMagpie today!
Log in or Register.
Jan 06

6 Niche E-commerce Success Stories To Inspire In 2022

Reading Time: 4 mins

Have you been thinking about launching your own e-commerce business for a while now, but you haven’t taken the leap yet?

We understand that getting a business off the ground takes a lot of hard work and dedication, which can sometimes lead to procrastination or perhaps not starting the business at all.

However, running a successful e-commerce business can have so many rewards, so it’s certainly worth putting in the effort. This is especially true if your e-commerce business idea is unique rather than relying on dropshipping and wholesalers, as niche ideas can be much easier to exploit and grow successfully.

But if you still need a little inspiration or that final nudge to help you get started, this guide is for you. Below, we’re going to share with you six niche e-commerce business that became very successful, so you will see that yours can too.

Let’s get going.


1. Pixie Faire

Businesses that are able to exploit a gap in the market are often some of the most successful, and what is more niche than dolls clothing?

Enter Pixie Faire.

This business was started in 2009 by a couple of full-time parents who started sewing and selling dolls clothing through an eBay store. Over time, demand for their products became so great that their only option was going to be outsourcing to manufacturers.

As they didn’t want to rely on manufacturers and lose their homemade appeal, they decided to switch it up and sell digital patterns for their clothes instead so that way people could start making their own dolls clothes at home.

The business once again exploded, and they now command the attention of the entire custom dolls clothing market.


2. Beardbrand

Beardbrand was founded in 2021 by Eric Bandholz, who was extremely proud of his amazing beard. What started as a humble YouTube channel and blog sharing beard-related content has become an impressive e-commerce business turning $20,000 worth of sales every day.

Beardbrand launched its first grooming products in 2013 and was featured in the New York Times, which was a huge catalyst for change within the business. Nowadays, the brand dominates as a male beauty brand focusing on the untapped grooming products needed by those who want to care for their beards.

They have also created a real community around their brand, tapping into beard culture and referring to followers as ‘beardsman’. They still share lots of relevant and interesting content on the subject, and this has helped towards building a loyal customer base.


3. Threadless

Jake Nickell, founder of Threadless, is a cutting-edge, new-age entrepreneur, and from his adaptive mindset, he created a T-shirt empire.

The business started when Nickell, along with his business partner Jacob DeHart, launched a T-shirt design competition online. Once people had shared their designs, they printed the best ones and sold them for profit.

The process was simple and replicable, so the duo continued to run contests and make batches of the best T-shirts through their official Threadless website. As well as Nickell, the original designer of the T-shirt, would also earn a commission for each sale.

Nickell believes that one of the key secrets to his success is due to him being the 1,500th user ever to register on Twitter, and Threadless was also one of the first brands to reach hundreds of thousands of followers on Instagram.

Through social media, he has been able to create a great following and online community, which helps him to promote the competitions and make more sales.


4. Neon Poodle

In 2015, when Sammy Gibson couldn’t find a child-friendly neon sign for her daughter’s bedroom, she realised there was a big gap in the market.

She wanted something beautiful, simple, customisable and safe to have in her children’s room, and she knew that with nothing out there, she would have to be the one to make it. That’s when the idea for Neon Poodle was born.

Initially just selling her products in Australia where she lived, the market quickly became saturated, and Sammy and her co-founder, her husband Jason, were up against a new challenge. In order to keep growing, they made the decision to expand their store internationally, which led to a 232.1% increase in revenue in just a few months.

Since then, the brand has grown exponentially and is a market leader in terms of child-friendly neon signs.


5. Bushwick Kitchen

Bushwick Kitchen, originally called MixedMade, started out in 2014 as a 30-day challenge between a couple of friends, Morgen and Casey. Their one product at this point in time was Bees Knees Spicy Honey, though since then, they have added more products to their e-commerce store.

In the first year of business, the team were able to generate $170,000 in revenue with this one product alone. How you ask? Well, they initially designed a website to validate their idea, outlining what the product would be like. This helped to make some initial sales.

Armed with that revenue, they embarked on an impressive marketing campaign that included features on high-ranking foodie websites like Uncrate and Grub Street; this saw a 500% increase in sales over three months.

This, coupled with their ability to generate a quick mailing list, saw them reach success very quickly.


6. Leesa

Last but not least, we have Leesa, which was founded in 2015 and is a mattress company making over $1 million in sales every month.

But what makes Leesa so special?

Well, founder David Wolfe redesigned the mattress to offer a three-layered mattress made from 100% foam. Essentially, he wanted to reinvent the sleeping experience to give his customers the best possible night’s sleep, and this led to a very successful e-commerce business.

One of the greatest selling points of this mattress is that it can fit into a large luggage bag, so it is easy to transport. Wolfe has also built up a catalogue of online customer reviews, with most of his customers agreeing that their Leesa mattress has changed the quality of their sleep for the better.


So, there you have it. If you’re in need of inspiration for 2022 there are 6 great examples of niche ecommerce ideas that not only worked but reaped great rewards for their founders.


Disclaimer: MoneyMagpie is not a licensed financial advisor and therefore information found here including opinions, commentary, suggestions or strategies are for informational, entertainment or educational purposes only. This should not be considered as financial advice. Anyone thinking of investing should conduct their own due diligence.


0 0 votes
Article Rating
Notify of

Inline Feedbacks
View all comments

Related Articles

Experian Financial Control

Make Money and Save Money

ideas for everyone
Send this to a friend