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6 Technology Tools You Need When You Buy and Sell Real Estate

Moneymagpie Team 15th Mar 2023 No Comments

Reading Time: 3 minutes

When you buy and sell real estate as either an investor or an agent, there are many different tools that can help you run a more efficient operation. Investing in tools that help you sign legal documents remotely, virtual tour technology, and video and photography are all parts of running a modern real estate business. With that in mind, here are some of the top tech tools you’ll want to invest in.

A Virtual Tour

Whether you get your own tools to do this or outsource it, people love virtual tours of properties. It’s especially helpful for showcasing a house, business, or piece of land to buyers who aren’t nearby. A virtual tour is a 360-degree video of your property. It allows people to see as much of it as possible and from many different angles. The better quality of these tours, the easier it is to sell your properties. Virtual tours are becoming more popular because they allow people who live far away from your property to get an idea of what it looks like inside, which makes it easier for them to decide if they want to buy it or not.

A Website

Real estate investors and agents need a professional website to showcase your properties, list contact information, and any other details about your business. You can even link a blog to share helpful information. The nice thing is that there are many professional-looking websites that are easy to build yourself, or if you don’t have time, you can easily hire a web designer to do it for you. Make sure it’s mobile-friendly, as most people search for things on their smartphones and tablets nowadays.

Tool to Sign Documents Electronically

Signing documents electronically is a great way to save time and money. The technology can be used for all types of documents, including those with multiple parties and those that are very long. It’s important to use technology tools that also provide legal compliance, especially for complex transactions. A good legal document management system is a must-have when documents must adhere to a large-array of compliance and standards.

An Online Lead Capture Platform

Lead capture is the process of collecting information from potential customers. Lead capture platforms are online tools that allow you to collect and store leads, which can then be used to nurture using a sales funnel. Lead capture platforms help real estate agents and brokers build their client base by providing them with more opportunities to reach potential clients. They leverage their lists for email marketing campaigns and other ways to connect.

An Online Marketing Strategy

While many investors already have a network of people to connect with for real estate deals, it also helps to have an effective online marketing strategy when you want to buy and sell. A good strategy will give you the steps you need to connect with the right potential clients at the right time. An online marketing strategy is important because it helps you reach prospective buyers, sellers, and renters. It can also help you establish your brand and increase your visibility in the real estate market.

Good Photography and Videography Tech

In addition to offering virtual tours, real estate agents and investors should use the best quality photography and videography possible. In addition, aerial drone shots are becoming more desired so that people can see the entire property from above. A drone is a great tool for real estate photography and videography. It can take aerial shots that are impossible to get with a traditional camera, giving you a unique perspective on your listing. Drones also make it easy to create virtual tours of homes, which buyers find helpful in researching properties before visiting them in person. Getting the best possible drone for your money will also ensure that you create a professional listing online.


When you buy and sell real estate, you need the best possible ways to connect with buyers and future buyers. Leveraging virtual tours, aerial drones, and even tools to help you sign legal documents remotely can help set you apart in your industry. Whether you are an agent or an investor, having the right marketing strategy and the ability to capture and nurture leads can help you grow your business more effectively.

Disclaimer: MoneyMagpie is not a licensed financial advisor and therefore information found here including opinions, commentary, suggestions or strategies are for informational, entertainment or educational purposes only. This should not be considered as financial advice. Anyone thinking of investing should conduct their own due diligence.

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Jasmine Birtles

Your money-making expert. Financial journalist, TV and radio personality.

Jasmine Birtles

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