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Aug 09

How Online Ordering Systems Can Make Restaurants More Profitable

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Aside from being passionate about food and wanting to share that passion with others, people purchase restaurants to turn a profit and allow for a comfortable lifestyle. Running a profitable food business is possible, but it can require hard work, dedication, and high-quality food.

Some of the most profitable restaurants also rely heavily on technology for more convenient and accessible service. If you’re on the fence about investing in new technology, the following online ordering system benefits may just change your mind.


Increased Revenue

Life gets busy, and hungry customers are looking for the quickest, most convenient way to order their favorite food. That’s where an online ordering system comes in.

Rather than having to wait in a line to place an order, then wait even longer to receive their food, people can order food online with pick-up and delivery options.

Food businesses with online ordering systems are more likely to win over customers due to this convenience. As a result, those business owners can expect increased revenue with just a minor technology upgrade.


Order Accuracy

Restaurants and food businesses can often lose customers and their money by not giving them the food they ordered. There can be a number of reasons why these mistakes can happen, such as miscommunication during the ordering process.

Mistakes like that may be avoided with online ordering systems. Customers take complete control of the ordering process and can even include notes such as extra sauce, no sauce, and mild heat.

Accuracy leads to happy customers who may be more likely to return to your business again. The best part is that incorporating such a system doesn’t require significant changes in how you run your business.


Upselling Potential

Busy employees don’t always have the time to run your customers through the many optional extras they can include with their orders. However, software can do that for you. Customization options exist that allow you to include things like meal deals, added drinks, and additional ingredients for a fee. With one small modification, you may be able to increase how much the average order per customer affects your bottom line.


Keep Ordering In-House

Businesses without online ordering systems often outsource online orders to third-party companies, like UberEats. While these are convenient services for both business owners and consumers, they can cut into your profits.

For each transaction, they take a fee. By purchasing your own system, you may only need to pay a flat fee or monthly fee for the entire helpful system and keep the profits from each customer you serve online.


Loyalty Program Potential

Many successful businesses have made a name for themselves with loyalty programs. If customers know their loyalty is rewarded, they may be more likely to purchase from your business. Many online ordering systems can be customized to allow for repeat customers.

After spending a certain amount of money over a set period, you may choose to reward customers with a complimentary dish, discount, or promotional product.

New technology is always scary, but learning about the many benefits can make it worth your attention. Ordering systems for restaurants may be able to boost your profits in a way you didn’t even think was possible.


Disclaimer: MoneyMagpie is not a licensed financial advisor and therefore information found here including opinions, commentary, suggestions or strategies are for informational, entertainment or educational purposes only. This should not be considered as financial advice. Anyone thinking of investing should conduct their own due diligence.


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