As a freelancer, you wear a lot of hats. You’re also likely under intense pressure to make smart choices for your business. Between marketing your business, drumming up new customers, and managing a budget, your work as a freelancer is never done.
While working for yourself can be extremely rewarding, the daily challenges and decisions you’re faced with can be overwhelming. Thankfully, choosing a hosting platform for your freelance business website doesn’t have to add to your stress.
Things to Consider When Choosing a Hosting Service
Ultimately, your choice of website hosting should depend upon the needs and status of your online freelance business. For example, if your online presence is growing by leaps and bounds, that’s going to guide you to a hosting plan that can handle a lot of traffic and transactions on your site.
Conversely, if you’re just starting out with your freelance venture, you need to consider hosting that provides the freedom to scale when your business grows in the future. Here are some points to consider when choosing a hosting platform for your freelance business.
Did you know that the number one sin of online business is having a slow website? In fact, statistics show that over 50% of users will click off of a website if it doesn’t load within 3 seconds. Furthermore, if your website is slow, it’s impacting your search engine rank results. Slower websites are penalized and poorly ranked on search engines such as Google.
Fight that battle by looking into hosting plans that give you the bandwidth your website needs to load fast for visitors and search engines. Bandwidth is the amount of speed data transfers between your host’s server and your online visitors. The number of visitors you have, and the size of your website should determine the amount of bandwidth you need.
Given this, obtaining a host that provides optimum speed is crucial to the success of your freelance business website. Some hosting solutions, such as enterprise WordPress hosting can often provide a 40% increase in page-load times along with many other advantages for you and your website visitors.
When you consider your entire website is in the hands of your hosting provider, you start to understand that you need a platform that has plenty of storage. This is especially true for larger, more complex websites. Get a hosting service with ample storage so that your site isn’t hindered by large data files or glitches in content retrieval.
Furthermore, enough storage means you have the ability to do regular backups which is essential to your business success. Enough storage to handle your website files plus providing you a safety net for site backups is a huge consideration when looking into hosting platforms.
As you research hosting providers, you might come across language like, “guaranteed 99.9% uptime.” While that sounds foolproof, what it actually means is that the host is ensuring your website will not be offline for more than 45 minutes in a given month. So, although brief, there is still a chance your site might experience downtime.
That’s why it’s important to not simply accept a host’s word that they are reliable and guarantee high uptime. Do independent research on hosts, and review customer feedback. Look into the host’s record online regarding the uptime performance and reliability.
Furthermore, make sure the host you choose has an immediate customer support response time should your website go down. If you experience downtime, you’re losing time, money, customers, and credibility. You simply can’t afford for your freelance website to be out of commission for seconds much fewer hours. That’s why you must have a host with responsive customer support and a reputation for solid reliability.
As a freelancer, you know that business has its ups and downs. That’s why you need a hosting platform that is flexible and allows you to scale your freelance business. Find a plan that you can easily upgrade or downgrade in features and accommodations as per your needs through the course of your business.
Remember that hosting service providers are, ideally, here to help you achieve the best results according to your needs. After all, you’re paying for the services so you should get the flexibility and support you deserve.
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