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Nov 21

How to draw attention to your exhibition stand with minimal budget

Reading Time: 2 mins

If you’re exhibiting at an event but you’re worried about your budget when it comes to your stand design then don’t worry, you have definitely come to the right place. Although attending events can be incredibly expensive, there are definitely ways for you to have the same impact on a much small budget. From investing in banners to holding a competition, there are lots of ways to attract delegates to your stand. With that in mind, here are 5 ways to draw attention to your exhibition stand with minimum budget: 


– Invest In Banners And Signs

One of the best ways to inexpensively attract people to your exhibition stand is to invest in banners and signs. Whether you use banner stands or choose to buy a couple of a frames, you want your signs to represent you and your brand as well as what you’re offering at the event. For more information when it comes to using a frame signs at an event, you can visit this site here. 


– Run A Small Competition

If you want to encourage people to come to your stand and you’re relatively new within the industry, hosting a competition is a great way to encourage them to come over. Not only will this give you a chance to collect data but it will also give you the opportunity to talk to those that come over to enter. Once there, you can tell them all about your business and your products. For a guide to hosting a competition at an event, you can visit this site here. 


– Ensure You Have Friendly Staff 

If you want people to stop and look at your stand you need to ensure you have friendly staff on board, usually members of your own team. 


– Make Sure You’re Advertising Your Attendance On Social Media Beforehand

If you’re attending an event you need to be sure you’re doing as much social media promotion as you can beforehand to let people know you’re attending. Find out the event hashtag and post regular posts detailing your attendance and what you’re going to be offering at the show. Attendees that scroll through the hashtag feed will be able to see your posts, giving them an opportunity to research your business before the event has even started. 

For a guide to using social media to support an event, you can visit this site here. 

– Give Away Sweets Or Chocolate

Finally, having something to give away on your stand is a great way to attract attention. Whether you have some cupcakes or a bowl of chocolates, people are more likely to stop if you have something you can give them in return. To cut on costs when it comes to freebies, buying items in bulk is definitely the best option.

Are you exhibiting at an event soon? What can you do to draw attention to your stand on a small budget? Did we miss anything? Let me know your thoughts and ideas in the comments section below. 


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