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Nov 12

Make Money by Starting a Home Automation Business (UK Guide)

Reading Time: 6 mins

You can make money by starting a home automation business as well as controlling your own work schedule and being your own boss. You can do this in a couple of different ways.  

The rest of the article will go into detail about why you should start your own home automation business, how it can make you money, and the different ways you can accomplish this.


Why Start a Home Automation Business?

With the huge growth of consumer-friendly smart home devices in the UK and voice assistants such as Alexa, Siri (HomeKit), and Google Assistant that can answer your every need, you might think the world of professional home automation is dead, but you couldn’t be further from the truth.

These devices target a specific type of smart home user who is typically a first adopter, but there is still a huge market for other people who want a done-for-you solution instead of setting up everything themselves.

A home automation business can offer services to homeowners, to help them with their install, or can even do it for them, and that professional installation is usually for higher-end customers or those with disabilities that require them to have hands free use of equipment in their home.

Some of the benefits of professional home automation vs off-the-shelf smart home devices are:

  • Convenience – if you’re not a very techy person, this option ensures everything is kept as simple as possible.
  • Help with the learning curve – The installers will take you through every step of the process and are often on hand if you ever have any problems.
  • Futureproof – Professionals know what changes are coming and create an automated home that’s fit for the future. Most systems also integrate with assistants such as Alexa and Google Home too.
  • Wired installation – Whilst off-the-shelf smart home products will usually use Wi-Fi, many professional installations include wires which are faster and more reliable than a wireless option.


How to Start a Home Automation Business

Here are the 5 key steps in starting a home automation business in the UK:

Step 1: Make a business plan

Making a business plan will help you work out the kinks and mistakes that could cost you money in the long run. You will want to consider the following:

  • What are the start-up costs for your Home Automation Business?
  • Who are you marketing your Home Automation Business to?
  • How much will you charge, and how much will you make?
  • What’s your business name and how can you register your business name?


Step 2: Choose which smart home system you will use

It’s important to note that you have to specialize in a professional home automation system, meaning you’ll need training so you can be the expert people want. Here are just some of the systems you can choose from.

  1. Control4

Control4 claims to be a simple-to-use system that helps take away your daily stresses and makes your home safer and more comfortable. Generally, their systems run anywhere between £385 to over £25,000, depending on what is included with the system.

  1. Crestron

Crestron states that you can’t put a price on the peace of mind their home automation system gives you. Their system boasts continuous system feedback on your home systems, such as real-time views of cameras and exact positions of gate and garage doors. Crestron’s systems run from £10 to £20 per square foot or roughly  £14,894 to  £74,470.00 and offer both commercial and residential installs.

  1. ELAN

ELAN takes a more individual spin on their home automation system, claiming to have a unique beauty that delivers customizable smart home control with complete customer satisfaction. Their home automation systems are made for high-end homes and start out at £7,447 and only go up Their technology is designed to control just about any aspect of a home or apartment.

  1. Savant

Savant is another luxury home automation system that claims it has a seamless automation experience with just about any technological device your home has. A Savant home automation system can be anywhere from £3,724 to £744,700 depending on many factors such as budget and house size.

  1. Loxone

Loxone has some lower-end as well as higher-end choices for home automation systems. They say their systems will make your entire home work in tandem and create an easier lifestyle. The cost to buy and install a Loxone system ranges from £3,724 to £18,618.

Step 3: Choose between Franchise vs. Sole Trader

There are two ways you can set up your home automation business structure.


Going with a franchise means that you will be buying into an already existing franchise. This means that you buy rights to the business name and model of the franchised business in question (Google Home for example). There are over 50,000 new franchised businesses in the UK each year.

Setting it up: To set up your business in this way, you’ll need to look at the franchise agreement and the profit potential of your chosen home automation company. You’ll need to look at territory, funding, training, or recruitment, and it’s important to seek out advice from a legal franchise professional. If you decide to go this route, be sure to read all the fine print!

Sole Trader:

Being a sole trader, or sole proprietorship is when one person is the owner of the business. 75% of businesses in the UK are set up to be sole trade businesses.

Setting it up: To set this up you’d need to notify HM Revenue and Customs so they know of your ‘self-employed’ status. You’d then need to register for Self Assessment, followed by filing a tax return, you can find more about this on the government website.


Step 4: Marketing your business

Marketing is one of the most important steps to making your home automation business. There are many ways you can promote your business such as:

1)Create a website:

There are numerous platforms that you can use easily and for little to no cost. Check out site builders like WordPress, Squarespace and Wix, or just pay someone to make a site for you.

2)Make business cards:

VistaPrint is one of the best companies out there to make quick and easy work of your business cards. They have a simple to use platform and designs that you can choose from if you’re not great at making a design yourself.


Make sure to list your business on platforms! Platforms like Yelp, Facebook, Bing, and Instagram are all great ways to generate organic traffic to your home automation business.

4) Social Media:

If you’re thinking of running your own home automation business, you have to get a handle on how to use social media platforms. Make marketing campaigns to help improve your business’s visibility as well as let your business gain more traffic.


Step 5: Growing your business and your team

Running your own home automation business means covering a lot of areas or territory for where you do business. This can be hard to do for one person, and in turn, reflect poorly on your business. Make sure to recruit a team that works well. You’ll need to have good communication and accountability with this step.


Home Automation Training

It’s necessary to be an expert in your field, which means you’ll have to seek out the proper training to be so. Here are some of the training offered for the following home automation systems.

1) Control4

Control4 claims to offer award-winning hands-on training, with a load of professionals to support you every step of the way. They train you in technical knowledge of Control4 systems. They also offer ‘smart skills’ videos that you can watch at any time to help further your education as a salesperson. Go here, for more information regarding using Control for your home automation business.

2) Crestron

Crestron has designed a CTI training portal to help advance your learning and career path. You choose how fast you want to finish their training with their online courses, and you can also sign up for instructor-based training that is more interactive in nature. They also offer these courses in up to 12 different languages. For more information on training for your home automation business with Crestron, click here.


ELAN has a bunch of benefits when you train with them. They offer 24-hour marketing support, a rewards program, and in-depth training with a certification and demo program. All you have to do is sign up on their site, here. They claim to have all the tools you’ll need for your own home automation system to succeed.

4) Savant

Savant has a form you have to fill out on their main site to obtain your training details. They do claim to offer a superior experience and have multiple reviews on how helpful they’ve been with training individuals who want to create their own home automation system with them.

5) Loxone

Loxone has a two-part training system. This e-learning experience will first offer you pre-learning before you can take the second part which is a live e-learning experience. You will need the Loxone Starterkit (found on their site), and you’ll need to be free from 0900-1700 for two days to complete the second part of the training. They also have an additional fee of £258.


Disclaimer: MoneyMagpie is not a licensed financial advisor and therefore information found here including opinions, commentary, suggestions or strategies are for informational, entertainment or educational purposes only. This should not be considered as financial advice. Anyone thinking of investing should conduct their own due diligence.


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