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Nov 30

Steps to Build a Successful Brand Identity

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Building a brand that can stand out in a sea of competition is not the most straightforward task, although it is an essential one that can make or break your startup. Your brand must resonate with your target audience, appeal to people, and have a lasting impact.

Branding your business is essential for several reasons. Firstly, your audience won’t identify your company if you don’t have a brand. Moreover, advertising your business online with social media won’t be possible if you don’t have a brand.

Fortunately, with these straightforward steps, the task of creating a successful brand will be substantially more straightforward.


Know Your Audience and Your Competitors

Before you can start using a custom logo maker and other digital tools that can simplify the task of design while still promising professional results, you will need to know your audience. Furthermore, it is also imperative to know your competitors.

It would help if you did as much research as you could on your audience and your competitors. Of course, you will want to stand out, although you don’t want to settle on designs that are too similar to that of the competition. Therefore, knowing your competition is as important as knowing your audience.


Determine Your Personality and Focus

Your company’s name is one of the first significant commitments you will make to your startup as an entrepreneur. And your brand identity is fixated entirely on your company’s name.

You can also consider using business name generator tools, as these can assist with brainstorming names that aren’t already in use. However, there are various name generator tools, so consider the features and rating before buying in. You can also assess the free options available.


Choose Your Name and Slogan

Your business name and slogan are imperative to your brand identity. That said, your slogan should be concise and catchy enough to last a lifetime in the memory of your audience. You only need a few words to make a significant impact.

Even though you can change your slogan later on, big brands like Pepsi have gone through well over thirty different slogans since their brand first launched. However, it is best to be consistent when it comes to your company’s branding.


Select a Color Palette

The color palette that you choose for your branding is pretty important. You won’t want your branding to seem chaotic, as this will deter your audience.

Instead, your logo should be simple, straightforward, and solid; think of Apple’s bitten apple logo, Google’s simplistic logos, and even Starbucks’s easy-to-identify green and white logo.


Design a Logo

When designing a logo, you should learn from the iconic brands out there by evaluating their logo designs. Most iconic logos and branding images make use of solid design principles that ensure the design is timeless.

Once you have followed these steps, you must apply your brand throughout your business. This starts with creating a strategic brand story. Strategic brand stories or business missions and visions are often used to appeal to larger audiences and ensure the audience connects with the brand.


Disclaimer: MoneyMagpie is not a licensed financial advisor and therefore information found here including opinions, commentary, suggestions or strategies are for informational, entertainment or educational purposes only. This should not be considered as financial advice. Anyone thinking of investing should conduct their own due diligence.


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