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Dec 16

The right way to use other people´s content for your blog

Reading Time: 2 mins

Publishing content regularly is something that a lot of site owners really struggle with. This is despite the fact that they know that Google notices and favours those sites that publish frequently.

Fortunately, there is a way for site owners to make the task of creating content far easier for themselves. Occasionally, you can use what others have already done. Below are some ways that you can legally and ethically use what other people have created for your website.

Using quotes and research carried out by others

Often, someone will have already researched the subject you are writing about. Adding those details to your blog post will make it more relevant and useful to your readers. But, when you quote someone or use their work, make sure that you give them credit and do so in the correct way. This free APA citation tool makes it easy.

Using photos and other visual content people have already created

Google and your readers like to see content that is visually rich. Presenting someone with a page that is made up entirely of text is a sure-fire way to get them to click away super fast.

Given the fact that how long people spend on your site is an important ranking factor that is the last thing that you want. Adding some visual elements to each article will make them far more interesting.

You can do this using a combination of photos, memes, videos, infographics or GIFs. They all look good and make it easier to convey important information and reinforce the points you are making.

Taking photos, or creating memes, videos etc are all time-consuming. So, it makes sense to use what others have already created.

There are several ways to find this kind of content. An effective way to do this is to use sharing directories to uncover what you need. For photos, Pixaby is a good source. If it is GIFs you are after, try GIPHY. You can find out more about sourcing videos, infographics and other types of visual content, by carrying out a quick search.

Getting other people´s opinion

Creating interview posts also works really well. All you need to do is to send people whose point of view is going to be relevant to your audience five or six questions. They will usually respond by typing out their answers. When you receive their response, check the spelling and grammar and put it through some sort of duplicate content tool. This is probably one of the fastest ways to generate fresh content for virtually any website.

Making sure it is legal to use other people´s work

All of the above are great ways to use other people´s content to enhance the user experience of your readers. However, before implementing them, familiarise yourself with the legalities surrounding other people´s content. The last thing you need is to be accused of plagiarism, a copyright violation or stealing somebody else´s content or ideas. If that were to happen the ramifications could be serious for you.

So, you will need to do some research to work out what you can and cannot do. To start that research process click here and read the fairly extensive article you will find there.


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