Your money-making expert. Financial journalist, TV and radio personality.
When it comes to marketing your small business, you are your greatest asset. The reality is you will be building your company from the ground up, so who better than yourself to humanise your company and allow others to connect on a more personal basis?
Self-promotion as a new business owner can seem like a daunting prospect; however, being able to get yourself out there and boasting about what you do and why people need to do business with you can work in your favour. That being said, you need to be savvy about what you do and how you go about this to avoid coming off as too pushy or disingenuous.
Before you put yourself out there, you need to get a handle on how you come across to other people. Do people warm up to you quickly? Do you have any bad habits like being overbearing in conversations and not listening to others? Take a crash course in soft skills and develop how well you interact with others to help you become the face of your company that does not turn people onto your competitors.
When you do business with someone, do you expect them to know everything about their niche? If the answer is yes, then that applies to you too. Not only do you need to know your company inside and out and be clear about what you offer, but you also need to be up to date on your niche, new developments, and movers and shakers.
In fact, being able to position yourself as an authority in what you do can help you to push your brand image and gain exposure, as people will come to you for guidance and expertise and trust your word. So dig in, do your research and really set yourself apart from those in your field by empowering yourself with knowledge.
Being the face of your business means “being on” when in a professional capacity or being able to spot a lead or capitalise on interest in a more personal or social setting. Who you are and how you present yourself can go a long way in boosting your profile, and never missing an opportunity to promote you can go a long way regarding self-promotion. Whether this is via capturing videos of life events or business changes to share across your social media, networking in person at events, or simply creating marketing literature for business, being ready to promote at a moment’s notice will go a long way in ensuring you don’t miss any opportunities.
Business cards are a staple for any type of marketing, but especially when you are self-promoting. You need to give people a way of contacting you regardless of how you interact with them. From using digital cards and email signatures for online communications, QR cards for mobile connections on the go and ease of sharing at conferences and events, or simply getting back to basics with premium business cards, you need to cover all of your bases. Ideally, you want a healthy mix of all three options to cover a wide customer base depending on your business and target audience. However, having these to hand in any form is massively beneficial and pretty much a requirement, especially in the B2B world.
As the face of your business, you need to be ensuring you are on point at all times when it comes to how you present yourself in a professional capacity. Self-promotion can be an easy way to make your brand more personable and ensure you get the right message across, and the tips in the post can help you to work on making that all-important good first impression.
Disclaimer: MoneyMagpie is not a licensed financial advisor and therefore information found here including opinions, commentary, suggestions or strategies are for informational, entertainment or educational purposes only. This should not be considered as financial advice. Anyone thinking of investing should conduct their own due diligence.