The eCommerce industry saw a rise in demand during the pandemic. With a 5.4 trillion USD projection in 2022, this industry will only keep growing.
Although the digital commerce business has made shopping easier for consumers, it also brought challenges to online business owners. Some of the challenges these entrepreneurs face include website optimization, security, and increased competition, among others.
To help you overcome these difficulties, we’ve compiled the top challenges any online business face, along with their solutions.
- Customer experience
- Finding the right market
- Tech partnerships
- Customer retention
The eCommerce industry is saturated, so you’ll need to stand out from the others. You need to keep up with competitive products, pricing, and services. If you’re a startup, expect to face off against giant companies already in the business. Know how you can separate yourself from what they already provide the market.
To properly compete and have a chance in the eCommerce industry, you have to research the following to gain more insight into the online landscape:
- Successful businesses’ websites
- Creative blogs
- Highly rated products
- Effective email campaigns
You will also have to observe their pricing, marketing tools and strategies, products on display, and web design to learn about their strengths and weaknesses. Analyzing your competitors will help you with your business plan and help you decide on which direction to take.
Cybersecurity is one of the most critical challenges in the eCommerce industry. It protects hardware, software, and other internet-connected systems from cyber threats. Fraudsters and hackers can attack the host server, steal confidential data, and introduce viruses, affecting your clients’ trust in you.
This is why many B2B e-commerce businesses also use eCommerce ERP integration to streamline their business operations. Since ERP contains a lot of information, businesses should have stringent cybersecurity measures to protect their software against cyber-attacks.
Data security should be the priority of many business owners using digital platforms. Safeguarding your customer’s data will retain your brand’s reputation and attract more clients.
To safeguard your business and customer’s data, you can:
- Switch to HTTPS protocols
- Use credible third-party payment processing systems
- Obtain a Payment Card Industry Data Security Standard accreditation
To block suspicious networks while allowing reliable traffic into your website, you can use plugins or firewall software to protect you from cross-site scripting.
Designing and running an eCommerce website is already hard, but converting traffic is even more challenging. With the increasing number of eCommerce businesses, entrepreneurs can no longer rely on just one type of digital channel to drive traffic into their online store.
Although an attractive website can increase traffic to your online store, you need to maximize your website’s content through Search Engine Optimization. A good SEO strategy can help web pages rank high on search engines to reach potential customers looking for specific products.
Aside from SEO, you can also use email and social media marketing to connect potential leads to the online store. Paid advertisements such as Pay Per Click will help your business communicate your brand and draw the audience to your website.
Many customers expect to connect to your brand through different touchpoints, such as social media, email, website, phone, and the storefront. With the increase in competition in the eCommerce industry, you should create touchpoints where your potential customers can reach out to you.
Businesses should build relationships and trust with their customers. As an eCommerce business owner, you should strengthen your tool to reach out to your consumers.
To make this possible, you should integrate the latest technologies through channels that your consumers prefer. Some channels include:
- Live chat
- Online help centers
- Phone or video calls
- In-app messaging
Finding the right market to sell your product is a challenging task. Remember that to sell your product successfully, you need to create it in a way that satisfies market demand.
When selling your product, you must determine your target customers and design the product around their needs or wants. Knowing your consumers will help you identify ways to reach them.
Technological partnerships in the eCommerce industry are becoming popular. Different businesses join with technological companies to bring their ideas into life and have a successful business. However, choosing the wrong technological partner will lead to devastating results.
Before choosing your technological partners, you should thoroughly research the company’s expertise and past projects. You will also need to discuss project expectations and ensure that their offer will help your company grow and succeed.
You must understand that retaining your consumers in the competitive eCommerce industry can determine your success. Suppose your business fails to provide a pleasant shopping experience, or you don’t provide discounts or offers. In that case, your regular consumers can shift to other businesses with better prices and customer service.
Building relationships with customers takes time and effort. Also, good customer service can increase good reviews. Good reviews can attract potential new customers.
Any online business faces different challenges. With the increase in competition in the digital world, entrepreneurs must overcome every challenge to succeed in the competition.
Disclaimer: MoneyMagpie is not a licensed financial advisor and therefore information found here including opinions, commentary, suggestions or strategies are for informational, entertainment or educational purposes only. This should not be considered as financial advice. Anyone thinking of investing should conduct their own due diligence.