Peddler.com uses a combination of artificial intelligence, machine learning and an empowered online community to offer Black Friday-style deals 365 days a year
As retailers drop prices to get rid of surplus stock, and shoppers impulsively snap-up Black Friday deals on things they probably don’t need, Peddler.com is doing something a little different.
The online group-buying marketplace – that allows like-minded shoppers to team up with consumers with similar interests to buy the products they want together – offers Black Friday-style discounts year-round by using artificial intelligence to gage what consumers are talking about online. The platform also has its own empowered social media community that suggests the products they want on Peddler.com.
James Kylmowsky, added: “There’s a lot of good bargains out there on Black Friday but there’s also a lot of trash with retailers trying to get rid of old stock. That’s why we’re different. We are working with our users to find out what they want. We would prefer that consumers are able to get a deal every day of the year if that’s what they want, rather than just on one day. And one thing that we’ve noticed, looking at internal data, is that our users are taking time to consciously choose their products. They want to make sure that the product they’re thinking of buying is right for them.”
But that doesn’t mean Peddler.com has opted out of Black Friday altogether, they’re just doing it differently. After crunching the numbers, the group-buying website identified the most desirable products on the platform, and connected more users together to drop the prices on these items even lower for Black Friday – from cutting-edge cordless Dyson hoovers like this Dyson V8 Cordless Handstick (available for 33% less) to high-priced items like this Ultra Smart LG Television (available for over £1000 less than on the high-street).
The online e-commerce site, which launched back in 2017, was created to allow consumers to get the things they want – ranging from home and garden, technology, fashion, babies and children and sports and outdoors – for less. While helping smaller distributors and retailers compete with the likes of Amazon.
It’s not just the prices that are impressive at Peddler. More than 500 customer reviews, with an overall 5 star rating on Trust Pilot, gives testimony to the excellent customer service provided.
Unlike most online retailers, the platform prides itself on delivering the best offers year-round – discounts average at between 30-40% – so shoppers don’t have to rely upon Black Friday and Cyber Monday to get the products they desire.
You can find Peddler.com’s best Black Friday deals here.