You can have ads on your car, just like taxis and buses do.
Unbelievable? Not really.
If you’re someone who drives around a lot, then loads of people see your car. It makes sense for an advertiser to splash their logo across your bonnet. They’re going to get a lot of eyeballs on that space!
The concept has been widely used in both the US and Europe, where advertisers like Gillette and the Transformers movie have worked with Moscow based Stickerride.
So, if you don’t mind driving around with ‘Vimto’ or something similar spread across your car, you could make around £100 a month for very little effort.
- What’s involved in getting ads on your car?
- How much can you make from ads on your car?
- Can anyone do it?
First things first, you’ve got to get the ads on your car.
The company that you sign up to will do this by applying an adhesive vinyl wrap to all or part of the vehicle. Special transparent vinyl is used on the windows so it won’t interfere with your driving visibility.
Full insurance is provided against any damage to the paintwork of your vehicle caused by the advert’s placement, so you don’t even need to worry if something does happen.
Such ‘vehicle wraps’ can be added and removed easily without spoiling the paintwork. In fact, it’s been shown to actually protect your car’s paintwork from UV rays, corrosion and light scratches.
Another bonus is that you reduce the risk of your car being stolen with such unique bodywork. You may even get freebies from the advertisers such as samples and discounts. Most car wrapping companies will also pay you if you refer other people to them.
So a win-win situation!
Some car wrapping companies will then require you to drive a certain amount each month before paying you.
Others won’t ask you to change your driving habits, but will match your driving routine to their advertisers’ needs.
Saying this, many do prefer cars that are newer or in good condition. You will also be required to keep the outside of your car clean while the advert is on it – you should report any damage to the ads or your car immediately.
Also, you’re free to turn down any branding allocated to your vehicle that you would not feel comfortable advertising.
the ideal ‘vehicle wrap’ driver
In order to be considered for a wrap, most companies require their drivers to have:
- a clean driver’s licence
- a current MOT and road tax for the vehicle
- valid insurance for the duration of the contract
- no convictions for drink driving, manslaughter or dangerous driving causing death.
Remember, you will be expected to always drive responsibly. An erratic, speeding driver is probably not going to create the best impression for the advertiser!
You can still become part of the scheme if you happen to drive a company car, providing your company gives you permission of course.
Car wrap companies can also offer corporate packages if you have a fleet of cars, vans or trucks that you are interested in registering.
Still interested? If you meet the above requirements, and think you can handle a little artwork on your car, then read on to find out just how much vehicle wrapping is worth!
Drivers are paid monthly so it’s a nice way to supplement your income, plus there’s the chance to get freebies or samples from the advertisers you are working with.
Well now, there’s the rub.
In a word – no.
Obviously a lot of people want to do this – and there’s nothing to stop you signing up – but the advertising companies are often looking for a specific type of car and driver. They could be looking out for someone who:
- Drives a LOT (like a travelling salesperson)
- Has a really cool or expensive car
- Drives in a certain area (maybe the South East only or the North West only).
So don’t be surprised if you sign up and then never hear anything. Don’t let it put you off as it’s worth a try but just be realistic. If, like me, you have a tired-looking Citroen C1 and you only pootle about town every now and then, you’re not going to be top of the list.
Ho hum, we can keep on trying!
And, while you’re waiting to hear back, read our 10 real-world tips for cheaper driving.
Have you had ads on your car?
Do you think it’s a good idea or have you had a bad experience with it?
Let us know about your vehicle wrapping experience in the comments below.