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Have a pet? It probably means the world to you. But guess what, it could also make you money.
An online platform for exhibitions and events is recruiting dogs from across the country to attend some of the country’s leading exhibitions as the UK’s first ‘promo pooches’. Yes, this really is a thing now. Is the world going mad? Maybe. Would you like £200. Yes.
All of them! Any breed of dog can apply for the role, and ExpoCart encourages dog owners from across the country to put their canine friend forward.
Promo pooches’ will be supervised by their owners at all times, and must be confident, well socialised dogs who are comfortable in busy environments. They must also be older than 1 year old and fully house-trained. Play areas will be set up at participating stands, where dogs can relax and enjoy an abundance of attention.
ExpoCart is planning to launch the ‘promo pooch’ initiative in early 2020 and is recruiting dogs to trial the brand-new service at a number of consumer and business exhibitions over the next six months.
The online one-stop shop platform hopes to evolve this initiative into a dog adoption strategy by teaming up with a charity next year.
Promo pooches’ will be paid £200 a day as well as travel expenses to populate company stands and attract visitors. You might want to budget some snacks for your pet, since he’s the real moneymaker here.
ExpoCart is the one-stop-shop for all products and services for exhibitions and B2B events. The platform makes sourcing products and services for events easy through an online marketplace that connects event organisers, agencies, exhibitors and corporates with a network of event suppliers. Through an ecommerce platform, customers are able to seamlessly browse a catalogue of products and services based on their exhibition venue and order everything they need in one place.
Jasmine Eilfield, co-founder and CPO of ExpoCart, said,
“It’s a known thing that pretty much everyone loves dogs. You just need to walk a dog down the street and acknowledge all of the doting smiles you get from people walking by to work that out! So we thought why not utilise the power dogs have over people at exhibitions?