For a richer life

Make money selling cakes, jams and sweets

Make money selling cakes, jams and sweets dgj103/Flickr

Make money by making cakes, jams and sweets and selling them at local car boot sales and markets. There are lots of things you can make – fudge, chocolate truffles, cupcakes, fruit cakes and jams. Whatever you’re good at, you could sell.

Cash from your cakes

The beautiful thing about earning by baking is that it’s straightforward and flexible. It isn’t something that you necessarily have to do on a regular basis – if you’re a little short of cash one week, it’s easy enough to hunt down your next local car boot sale and get baking. All you’ll really need is to have a good few recipes under your belt and a reasonable idea of what people would buy.

You don’t have to be qualified for this, but there are hundreds of baking/cake decorating courses you can go on which are likely to benefit the quality of your products. You can find courses at LearnDirect. The Food Standards Agency has also got some useful information on starting up a food business if you decide that baking is the business for you.

Here’s our foolproof six-step guide to selling your home-made cakes, jams and sweets:

Steps to success

Step 1: Research

Take a trip to your local car boot sale or farmers’ market and look for which food stalls are the busiest. If it seems like jam is the ‘in-thing’ and there aren’t that many stalls that sell it, you’ve found your product.

If you’re at a car boot and there aren’t any stalls selling food then it’s a good idea to take a look at the people that are there. Are they the sort who would prefer to buy upmarket, fancy, homemade produce or a couple of 10p fairy cakes to nibble on while they have a browse for basement bargains? Make the kind of cakes and sweets you think you could sell easily.

Ask your family and friends what they’d like. Try to ask a wide range of people and see if you come out with any unanimous decisions. Also, speak to any cake sellers you see at fairs and markets and ask them which cakes sell best.

It’s also important to research the food safety standards you’ll have to meet to keep on the right side of the law. Legislation says that all food businesses must register their kitchens with their local authority unless they operate on a “casual and limited” basis only.

If you’re simply selling once in a blue moon at a car boot sale or market then you don’t need to worry. However, if you are planning on making an income in this way, contact your local council and ask them what the rules are in your area: oddly the laws vary depending on where you live.For example, in some places you will need to become a registered trader even if you only sell your food once every couple of months. If you do have to register your kitchen, it’s totally free to do so and the council is obliged to accept your application.

Be aware that if you’re regularly selling food produce, it’s highly likely you’ll need to take a course in food hygiene. You can do this over the internet and it’ll cost you from about £15. The course is mostly just common sense so it’s reasonably easy and you can complete it in your own time.

Step 2: Costings

If you want to make this moneymaking scheme worth your while, you need to do some basic costings.

It doesn’t have to be complicated. You’ll need to take into consideration:

  • How much ingredients cost
  • Cost of the sale location fee (car boot sale/farmers market fee) if there is one
  • Cost of travel to the location
  • Cost of the food packaging (keep it simple to start with – clingfilm will do in some places)
  • Initial cost of food hygiene training (if you’re planning on regular sales)
  • Cost of labels/general stationery/invoicing pads
  • Extra cost of gas or electricity for your oven

Once you’ve worked out how much all of this is likely to cost you, you should be able to work out how much you’ll need to sell your cakes, sweets and jams for to break even and then make a profit.

While you do your research, you should be taking note of how much other stallholders sell their cakes and foods for, to get a rough idea of how much you can reasonably expect to charge.

If you have to price your products extortionately just to make a profit, see if there’s anywhere you can cut back on costs. Shop around for cheaper ingredients or look for different locations that aren’t as pricey.

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Step 3: Recipe experimentation

Once you’ve got a good idea of the kind of people you’re going to be selling to, it’s time to get your product sorted. You’ll need to come up with a range of different products to make this work.

If you want to sell jams then make taster pots of all different flavours and try out different variations of ingredients. For cakes, try out different methods, ingredients, flavours and fillings. With sweets test out different recipes. You could try focusing on one area, like chocolate, fudge or maybe even health food!

Get your friends and family to try all your samples out and find out which are the most popular choices. They’ll likely be more than willing to help!

It’s worth knowing that at farmers’ markets, you’re not likely to sell much unless you use local, organic ingredients. People who go to these events look for traditional homemade foods and one of the pros of shopping for food at a farmers’ market is that you’re able to ask the stallholder precisely where the food is from and how it was made.

Stallholders at farmers’ markets should be prepared to give honest, credible answers to customers – so factor these more expensive ingredients into your budget. Remember that people are usually willing to pay for high quality.

Step 4: Location

Before you decide to make a real go of this, it’s advisable to give it a few test runs somewhere that isn’t going to cost you the earth.

Try out a stall at a car boot sale first, because it will only cost you between £5 and £15 to set up there. You can find your nearest car boot sale on Carbootjunction.

Once you’re more established, you might consider going a little more upmarket, although if you have cracked the car boot market you could also simply increase the number of cakes you take with you and let your business grow that way.

There are a number of other outlets that will let you sell your goods, such as the Women’s Institute, which runs country markets around the UK. It costs just 5p to join and they’ll take about 10% commission on sales to cover the costs of the market.

To join, you just need to pop down to your local market and have a word with the controller. You can find the contact details for your local market on the website or you can call their head office on 01246 261508 for more information.

To set up a stall at a farmers’ market, you need to find one local to you. You can do this by searching the Local Foods website for your nearest market. The website doesn’t deal directly with the people who run the markets so you can contact them via the details they provide on the site.

Step 5: Presentation

Presentation is important, particularly if you sell at an upmarket venue. Consider your customers: are they going to want something ‘cheap and cheerful’, or posh-looking homemade produce? Funnily enough, some of the more expensive jams and cakes have ‘the rustic look’: you could find yourself charging a lot for produce which looks especially homely!

Packaging can affect your sales in a big way. Ribbon is cheap if you buy in bulk from a haberdashery store, and can neaten up any edges around your cakes. If you’re selling jams it’s worth getting some fancy labels printed, or spending some time decorating your own. You could experiment with themed packaging around holidays like Easter and Christmas, and for days like Valentine’s Day and Hallowe’en.

Whatever you use to package your products, it’s important to remember that you’re dealing with food. This means that you are limited to certain types of packaging depending on what food you’re selling. It’s mainly the use of adhesives which is restricted but again – you’ll need to contact your local council for more information.

Step 6: Taking it further

A simple way to get some repeat business is to get some business cards printed off. If you’re making cakes, you could then advertise the fact that you bake to order for parties and events (if your kitchen can take the strain!)

Pop into local cafés and coffee shops (not the chain outlets), hand them your card and make your services known – maybe even provide them with a few samples.

If you’re looking to make a real business out of this, there are a lot more things you’ll have to consider.

If you thought this article was sweet we think you’ll also love…

Useful links

  • Jessica Anne Hayes

    Hi Rob,
    I know your post was a while ago now but do you still have the business plan you could email me. I am seriously thinking about taking the next step with my cakes, jams, jellies and sweets but am very new to it all and am unsure of all the details. Saw your post and thought you might be a good place to start! Thanks very much. Jessica (

  • Kylie Hart

    Hi Rob, I am very interested in a copy of your buisness plan for this. I am looking to also start selling my cupcakes online and offline so any help would be much appreciated. Thanks so much. Kylie.

  • Kristina

    Hello Rob, I would be interested in receiving a business plan. Thank you.

  • Kristina

    Hello Rob, I would be interested in receiving a business plan. Thank you.

  • Claire Gillham

    Hi rob if you are still sending out your plan I would be happy to see this could you send it to me

  • Nathan

    Hi could I please have a copy of your business plan.

  • glesni

    hi please could i have a copy of your business plan –

  • Bane

    Nobody cared who I was until I left this message

  • Siobhan

    Hi Rob,
    I’ve just come across this page and was wondering if you would mind sending me your business plan please? I’m thinking of selling fudge locally or online but have no concrete plans so any guidance would be great. My email address is
    Thank you very much

  • Simone Jones

    The information above about the Casual and limited basis only, is incorrect, I have just come off the phone from my local council and have been told that NO council at all operate this policy anymore, anyone producing food for public consumption whether it be free or charged for, has to be registered

    • Jasmine Birtles

      That’s helpful. Thanks for pointing it out. We will update the article.

  • Rachel Hextall

    Hi Rob, I hope your venture is proving to be a success. I would really appreciate a copy of your business plan if it is still available. I have been making cakes for friends and family for a long time and am toying with the idea of doing it as a business but don’t really know where to start! Many thanks, Rachel.

  • Sayeeda j

    Hi Rob, I’m interested in setting up a cupcake business with a friend in London. I would be very Grateful if you could forward me your business plan. Many thanks. Sayeeda

  • lorraine pyle

    Hi rob I too would be interested in a copy of your

    business plan if its still available? I am in the process of

    setting up a home baking business and would find this very

    helpful Thankyou.

  • jean

    hi Rob here my email im very interesting in your business plan thanks

  • Janice Bardwell

    Perhaps should have been clearer about registration Its any 5 days in 5 consecutive weeks so if you produce once a week you need to register. occasional producers from home do not.

  • Janice Bardwell

    Your information on Registering a food business ineeds osme addittional info.

    Registration is free and of right. It is not a licence.

    It is not optional if you prepare food on 5 consecutive days in any 5 weeks.

    The registration form has to be submitted 28 days before you start production

    BUT most local authorities will risk rate a small cake or jam /chutneys producer as low risk or even uninspectable risk.

    Registration is just so the LA know where food producers are and can let them know if the is a food alert about a product they may use.

    Food Hygiene training is not mandatory for staff, just recommended- the regulations say trained, supervised or instructed.

    A written food safety plan is a legal requirement. It does not have to be complicated , just a couple of lines identifying any risk products or methods.

    Labelling if you are not selling the food yourself at a stall or shop but via other shops is the hardest requirement to meet..Advice is on the Food standards Agency website.

    Many LAs no longer give advice so if you are stuck you may need a local independent EHO like me!
    NB in Many areas it is not Trading standards who do food standards but the EHOs – makes it much easier to deal with!

    • corrinne

      hi janice.
      the problem i have is that there is no list of requirements written clearly somewhere for the requirements in a domestic premises selling cakes. i have the leaflets and want to register but i want the basic requirements, i.e i have dogs, i have moved them and their food etc out of my kitchen, the trouble is, the back door is in the kitchen….am i allowed to just let them walk through or do they need to go out of the front door?? any advice is appreciated please??
      corrinnne xx

      • Janice Bardwell

        Hi Corrinne, So long as you are not producing cream cakes you have a low risk product. All rules are risk related. So start with your food safety plan – answer not a lot in hygiene terms from bacteria or viruses. No cold storage will be necessary. Your risks (common from a domestic kitchen) would be something in the cake that should not be there, a piece of plastic, dog hair, human hair, a screw – you get the picture. So your food safety plan would say;

        I don’t wear jewellery when i am baking

        I keep the kitchen clear of bits and pieces

        I use good quality equipment

        I don’t use raw egg uncooked in any recipe

        I use” lion marked” eggs and wash my hands after breaking the shells

        Margarines and butter are stored in a refrigerator.

        I keep the dogs out of the kitchen when i am working.

        I clean down all surfaces before i start work

        I have a separate washing up bowl with soap and paper towels to wash my hands

        I protect cakes whilst they are cooling(cake nets are good)

        I wrap cakes and store them in a cool dry place.

        There you go one food safety plan! It’s just instructions for how you will work safely.

        Training has to be relevant to the food you are producing. If you feel it would be good for your business to say that you have a certificate( and sometimes those you are selling from at a market insist on one) Then you can go to a local trainer or do an o on line course.If you branch out to doing more complex food, like buffets, outside catering, puddings or similar you would need to change your registration and would need an FH cert and a more complex food safety plan. SFBB, Safe Food better Business, available free from the Food Standards Agency web site is good.

        Hope that helps

        • corrinne

          thankyou so much. you really have helped. i worked in a bakery in sainsburys for 25 years so i kind of have the basics down, handwashing, jewellry, cleaning schedules etc but i thought it would be stricter i guess. i was worried about the dogs but you’ve put my mind to rest. i have a basic hygiene cert
          many thanks
          corrinne xx

          • Janice Bardwell

            Glad I was able to help. Separating your activities by time is a really useful hygiene tool. Sure your dogs will get used to being restricted to lying in front of the fire instead of being in the kitchen!

  • Sheree

    Hi there,
    I love to bake cakes etc and would love to start selling my cakes if I can but I have no idea really where to start??
    Has anyone recently started doing this and could kindly offer some adviceexperience?
    I live in the Norfolk area.

  • aisha.a

    Hi, I’ve been a pastry chef for 8 years and am thinking of selling my own cakes/cupcakes/traybakes locally. I’m based in Cheltenham and if anyone’s interested in the baking or in the business aspect, or has information that will help, please email me on,

  • KerryCupcake

    I make celebration cakes for family and friends, i would like to widen my market but my confidence fails me. Any ideas?

    • Moneymagpie

      Hi Kerry,

      First of all, believe in yourself and your delicious cakes! If you want to spread the word about yourself then Vistaprint ( will send you 250 business cards plus a free holder for just the postage cost. It’s great value and the website’s really easy to use. Get your friends and family to hand them out to everyone they know and wait for the work to start coming in!

      The main thing to remember is that if you’re asked to make something you haven’t got the time for or it’s just too big a project, feel free to say no. That way you’re not putting yourself under pressure, you can go at your own pace and with each order your confidence will grow. Remember if your cake business does get bigger then you may have extra tax to pay. Our article has everything you need to know (

      Good luck and do let us know how you get on.

      P.S. Remember – you can do it!

  • Naomi K

    If only I wasn’t an absolutely awful cook, it would be a great way to boost your income! :)

  • George Worboys

    If you are using fruit in a recipe soak it in something for a few hours. Tea (experiment with different types, I like Earl Grey!) is a good choice if you don’t want to use alcohol. This will make the cake moist too but beware you may need to cut down the liquid in the original recipe.

  • Lizzie Dredge

    This sounds like a plan to me!! I might try contacting the schools in the local area to see if they want a cake style stall for their xmas fates!
    In my mind a true money maker is sweet treats for those with allergies, think gluten and dairy free.

    • Moneymagpie

      Congratulations Lizzie, you are the winner of our competition. We loved both of your money making tips…to claim your cake pop maker email us at

    • Moneymagpie

      Congratulations Lizzie, you are the winner of our competition. We loved both of your money making tips…to claim your cake pop maker email us at

  • Londoncupcakes

    Quality advice. Pricing can be tricky but its crucial that you don’t undercharge. At londoncupcakes we have a full list of cupcake makers, but keep an eye on how you can add value to customer (gluten-free, free delivery with 10 miles of your bakery, quality packaging, etc)

  • Milena


    I would like to start selling homemade desserts – cakes, cupcakes, cookies to carboots in Nottinghamshire. Do think I can sell my products, is there a demand of food sales on carboot sales?
    If anyone is interested in joint partnership I will be glad to meet you in person and to discuss with you the options.

    Thank you!

    • StrikingPhoto Nottingham

      Hi Milena
      I was thinking of doing similar sort of thing, just with homemade jams and chutneys. Did you have any luck around Notts?

    • Beth

      Hi Milena,

      Where abouts in Notts are you from? I have been looking into selling home-made produce locally, cakes, jams and chutneys, sweets etc. I have been doing this as a hobby and for gifts for several years and people are always telling me I should try selling them, although this isn’t something I can afford to plough loads of money into. You can email me at


  • Rachel

    Hi Rob

    I hope your business runs well sounds like you have it all under control! I am also thinking of starting up a Cake business from home and would really welcome your thoughts and business plan ideas.

    Best wishes


  • raman kaur

    Hi Joe,

    I am planning to st at a biscuit/cookie business and would love a copy of your business plan.

    Many thanks

  • Silvia

    Hi, I’m thinking of starting a home based cakes business in London. first selling at markets then, if it goes well,to open a shop. I’m a pastry chef and have always worked as an employee. my biggest dream is one day to own a cakes shop.If anyone is interested in starting a partnership in this sector feel free to contact me via email.

    • mr ash hussain


      Just read your comment regarding your aspirations within the bakery sector.i already run a commercial bakery.i am looking for a pastry chef to develop new products.if interested maybe we can work together for mutual benefits.

    • Jonb

      Hi Silvia,

      I would love to know how you are getting on with the cake business. It would be great to chat about this further. Drop me an email on


  • kelly hymas

    i also would be interested to see this also. many thanks kelly hymas

    with kind regards and good luck for the future too!

  • rob peters

    hi if anyone is interested in setting this up selling cupcakes,biscuits and cakes kindly let me know . I have already prepared a business plan and intend to market on line and offline.

    • Vivian

      Much success to you with your cake and jam business. I plan to start a cupcake business and would love a copy of your business plan.

    • Stefania

      Hi Rob, I am considering turning my hobby of baking cakes in to a business and would appreciate a copy of your business plan and any advice you could give on how to get started. Thanks!

    • Marcus

      Hi there,

      Am thinking of doing exactly as you describe here in Palma de Mallorca. Just putting together plan so any help would be very much appreciated


      • Kat

        In Palma Mallorca… Lucky b@stard :p

    • Michelle

      Hi, I would also be interested in a copy of your business plan please

    • Sharon

      Hi Rob

      I too would be interested in a copy of your business plan, as I am hoping to start up a cupcake and cookie stall, so any help would be great.

      Good luck with the business


    • Darren


      A copy of the plan would be most appreciated as I would like to share my wife and daughters splendid efforts with everyone else.


    • Beverley

      just considering developing my hobby into something more, so would be v grateful for a copy of your business plan

    • Sarah-Jane Deeley

      Hi Rob

      I hope your business runs well sounds like you have it all under control! I am also thinking of starting up a jams/preserves and cookies business from home and would really welcome your thoughts and business plan ideas.

      Sarah-Jane :o)

    • Dough girl

      Hi Rob,

      Please could you email me a copy of your business plan too.
      Dough Girl

    • Sara Ellis

      Please could you send me a copy of your business plan, am just starting out and welcome any advice.

    • Holly

      Hi Rob,
      Good luck.
      I am planning to start up a business selling cakes and patisserie.
      A copy of your business plan would be greatly appreciated.


    • Flossie

      Hi Like many others I would welcome any advice that you can give in relation planning a business from home and selling cakes. Many thanks and best wishes Flossie

    • louise Clift

      Hi Rob, I have just stumbled across this page and I am currently setting up a “mini” business selling my cakes and biscuits from home , doing orders for parties and cupcakes for weddings. Please can you send me a copy of your business plan? I am struggling a little to know where to start, pricing etc. Any help would be appreciated.I am in Lancashire. Regards and good luck with your venture x

    • Lisa

      Hi Rob,
      I am seriously thinking of setting up my own cupcake business and start by selling from home and at boot sales etc. Could I also have a copy of your business plan please.
      Many Thanks,

    • stacie A im defiantly interested in starting up a cake business i already have business cards an plenty of experience would you please email me your business plan thank you

    • Vivi

      Hi Rob i would really appreciate it if you could send me your business plan. I would like to start selling my cakes from home and could do with the help! My email is
      Thank you!

    • 2LittleDarlings

      Hi Rob, I have just come across this website after deciding to look into selling cakes from home. I have been thinking about it on and off for a while and being a full-time mum it seems like a good opportunity to do something that I enjoy as well as earning some pennies! Just wondered whether you were still emailing your business plan out and if so would be grateful to receive a copy.

      Many thanks,

    • Solomon Frizzle

      Rob I would love to see a copy of the business plan. I make muffins and everybody that has had some ask where I buy them from!!!! So as you can imagine this is something I am very interested in. My email is

    • Natalie Brew

      Hi Rob do you still have the business plan? If you do please can you email me a copy thank you,

    • rachael

      Hi Rob, I would be interested in a copy of your business plan if still available? I am just in the process of setting up my home baking business. Many thanks Rachael

    • David

      Hi Rob, I would also be interested in a copy of your business plan if it’s still available? I am considering setting up my home baking business. Thanks, David

      • Kevin Elliott

        Hi Rob
        If you are still sending out the business plan could I have a copy as i’m considering starting a business up

    • rosie

      Hi Rob,
      I am starting to make gluten-free products and would like to sell them in cafe’s near me. I would love a copy of your business plan if it’s still available? My e-mail is Many Thanks, Rosie

    • Sam

      Hi Rob, are you still offering your business plan, if so i would be grateful if you would send me a copy to

      thanks Sam

    • IE

      Hi Rob
      I would be very interested in using your business plan. I have hopes of setting up a small baking business from home. My email is
      Thanks so much

    • Helen Seldon

      hi rob i would love a copy of your business plan as i am considering baking cupcakes for markets weddings birthdays etc my email address is thankyou

    • Louise Duke

      Hi Rob,
      I would love a copy of your business plan please. My email is I have just set up my cake decorating business and would love advice on how to make it successful. I really look forward to hearing from you.
      Kind Regards
      Louise Duke

    • wendy stevens

      HI ROB, I would be very interested in a copy of your
      business plan if you are still sending out copy’s, many thanks ,

    • corrinne

      hi rob,
      like everyone id appreciate a little advice on this. what i really want is a list of the health and safety requirements, (i have all the leaflets but they not overly clear for domestic premises) im starting a mini business from home and any advice would be welcome
      many thanks
      corrinne xx

    • corrinne

      hi rob,
      like everyone id appreciate a little advice on this. what i really want is a list of the health and safety requirements, (i have all the leaflets but they not overly clear for domestic premises) im starting a mini business from home and any advice would be welcome
      many thanks
      corrinne xx

    • corrinne

      hi rob,
      like everyone id appreciate a little advice on this. what i really want is a list of the health and safety requirements, (i have all the leaflets but they not overly clear for domestic premises) im starting a mini business from home and any advice would be welcome
      many thanks
      corrinne xx

    • corrinne

      hi rob,
      like everyone id appreciate a little advice on this. what i really want is a list of the health and safety requirements, (i have all the leaflets but they not overly clear for domestic premises) im starting a mini business from home and any advice would be welcome
      many thanks
      corrinne xx

    • Latonia Turner

      I am a good baker but I do not know how to start the business ,send me information at ltonitee5585@gmail,com

    • Latonia Turner

      I am a good baker but I do not know how to start the business ,send me information at ltonitee5585@gmail,com

    • Latonia Turner

      I am a good baker but I do not know how to start the business ,send me information at ltonitee5585@gmail,com

    • Sarah

      Hi Rob. I would be interested in a copy of your business plan if it is still available. Thanks SARAH

    • littlechick

      Hi Rob
      I’m interested in your plan.
      Could you contact me at please.

    • Max

      Hi could you send me the plan if this is still available please, it would be very appreciated

  • felicity

    This is a really great piece of information..I don’t currently have any certificates as been trying thsee if its worth doing a couple of farmers markets,I am planning on getting these soon as my cakes do sell well…in the mean while I was wondering what the consequences are if I were to get approached by the council? Thanks for your help.

  • Claire


    Is anyone from Merseyside area, I’m thinking of setting up a jam & chutney making business. Can anyone give any advice or would be interested?

  • Rocketgirl

    I’m looking to start selling continental style cakes and bakes in Bristol area.
    If there is anyone interested in joining forces and do this together please get in touch.

    • Charlotte


      I am looking to start selling cakes in the Bristol area. I was actually meant to have a car boot today, which unfortunately was cancelled due to the weather, so I now have a load of unsold cakes, and not sure what to do with them. If anyone has any ideas, or a stall I could perhaps have a corner of that would be brilliant.

      Thanks very much

      • Eldreth

        freeze your cakes and use sponges to make up rumballs, they sell well at markets.

  • rob

    hi is anyone interested in setting up their own business with me in the london area on a market stall kindly drop me a line I can get the merchandise very cheap must be hard working and motivated and committed.

  • Katie


    I’m looking at starting to sell cupcakes in the west yorkshire area, been looking into Public Liability Insurance, contacted my local authority and even contacted every small, large and inbetween craft fair I could find!

    Fingers crossed it goes well!

    If anyone has any advice it would be gratefully received at:



  • Mo

    Hello I’m from Hertfordshire and would like to bake cakes and sell them at local markets and car boots, and wanted to know if there’s anyone who’d like to join me as it would be better doing this kind of venture with somebody else for the company and also I think it’ll be fun! So please get in touch with me through my email add if you’re interested-

  • amanda ball

    I live in dorset and i am interested in setting up a cup cake business and wondered if anybody would be interested in joining me. if anybody is interested please email me on Thankyou

  • Jo

    Hi all I live in Essex, and am confused in this article it says that if you don’t sell regularly that you don’t have to register with the local council and don’t need food & hygiene. But then other people have commented saying that you have to register so what is it???? I make cakes for friends and family who do pay me for them, and I also once in a blue moon have a stall at a pamper night, can someone tell me if they think I have to register? Any advice would be very appreciated. Thanks

    • Karen

      Are you still in Essex making the cakes I would like to know what you found out about insurance and baking at home. I am Essex borders and want to do the same. Please email me s9


    I to love to bake cakes :) have now for many years. I have just started baking cake pops…….all my friends loved them. I would so love to set up with someone selling home baked cakes :) and do the job i love doing.

    • Louise

      What area are you in? Im thinking of setting up the same thing selling cake pops but in the North Yorks area?

  • Ashley

    Hello. This is a great article. As an entrepreneur it is important to know how to prepare and present a price to a client. I’d like to suggest reading this article : , to be guided on the do’s and don’ts on selling.

  • Cheryl


    I would love to sell cakes and fruit pies at a local car boot sale or market. I haven’t done this before and wondered if anyone would be interested joining me?

    It would be great having someone else on board. So if there’s anyone who’s interested selling cakes and pies with me in London please contact me.

  • Marie


    I run a small business hiring vintage china in Leicestershire. I am thinking of setting up a vintage tea club once a week for a couple of hours in our village hall and would like to provide home made cakes and cookies. I have an old food hygiene certificate would this still be valid or as its only once a week would I need one?

    many thanks


    • Jules Pringle

      Hello. To sell cakes to the public you will need a current food hygiene Level 2 certificate (retail) and you have to register your business with the local council – Environmental health where they will come and check where you will be baking from. Even though cake baking is low risk there are a few hoops to jump. I am just going through the process now to have a cake stall at a local craft fair. Next thing I need is insurance but don’t know which one to get. some are very costly!


    • rob

      hi if anyone is interested in selling cakes,biscuits in a local London market please kindly drop me a line

  • Samantha

    I want to start my own small business of chutneys and I did little research the Flavours I want to make is not in market , how can I start , I just have my grans recipes and £50 .

    • Roland Mclean

      hi sam try dragons den… or your local enterprise trust enquire about that from your local jobcentre , helps small businesses set ups ..ive even thought of a good name for your jams ..(SAMS JAMS) if you need any help via advice etc please feel free 2 contact me on BURNLEY 01282-429282 MY HOME TEL hoping to look at a new business , selling flowers, fruit n veg here in lancashire on an antiques fair..i would happily like to purchase some of your new recipes..also u can fine me on facebook type in ROLAND MCLEAN MACHESTER not the 1 with the lancashire red rose, im the one in red t .shirt on a red scooter..kind regards MAC.

    • rob peters

      are you in the london area perhaps we could share costs?
      I am looking at cupcakes, cakes, and biscuits

  • http://NONE BRIAN SU


    Anyone can share ideas about cake baking and selling? I am based in Redhill Surrey.

    At the moment we are renting a coach house so I was told no commercial baking allowed due to insurance and landlord policy. What is the best option if I want to make my cakes and sell them on weekends and sell online?

    my email:

    Please share


    • Jules Pringle

      Hi Brian

      I am currently going through the procedures to be able to run a cupcake and fudge stall at a local craft fair. Both very low risk but still need to get the go ahead. I live in rented accommodation and have just registered with the local council – environmental health, they actually came around today and it was quite a smooth process. They can randomly check stalls and markets and other places so this is law. I have also just completed my Level 2 food hygiene (retail) which I did online to make life a bit easier. Apart from this information, unless your landlord has something in the contract, you will be allowed to bake from home as long as you register that address as your ‘business’. I need to look at insurance now then I should be ready.

    • Peter


      great idea, if you want to sell your cakes online, try websites like where you can offer products for up to 100 and even sell locally.

      Hope you like it, I do sell stuff there and it is great.

  • Ladypezza

    Hi everyone,

    I’m an avid baker in Blackheath and people keep telling me I should start selling my cakes but I really don’t know where to start and would ideally like someone to collaborate with!

    I work fulltime as it is so wouldn’t want this to take over my day job but would love to be able to sell the cakes I make as a hobby.

    • wayne


      would you consider working with someone in Thames Valley area who has knowledge of food industry?

      be great to hear from you if interested

      • Liz Allan

        Hi Wayne, I know that this post was back in November but please let me know if you are still interested as I am looking for help with my allergy friendly home-based bakery just outside Reading.

  • Joe

    Hi I am thinking of selling sweets in cellophane cones. Do I need to be registered and require insurance. I don’t know if it will take off or not so worried I don’t want to end up in debt before I even start making any money.

    • Rebecca Mays


      Selling sweets is a pretty low cost adventure.
      As for insurances etc that you are enquiring about it all depends where you plan to sell them and if you are manufacturing your self. Contact us at we’re an existing sweet shop business and will be happy to advise – we also sell bulk and wholesale sweets and candy

    • rob

      hi read how to set up a business in 7 days by James Caan to see whether you ideas would be feasible . Also check out competition buy a biscuit or cake and ask them whether they make a good living

  • kim

    Hi is anyone in the hampshire area looking for a partner to start a cake business? I would love to take the leap but would have more courage with someone else, would love to hear back from anyone interested

    • http://n/a Ellie

      Hi there

      I’m in the Hampshire area and have an avid passion for making cupcakes and would love a small business eventually.

      Here is my email address if you want to have a little chat over email :)

      Be nice to chat :)

      Ellie :)

    • kristy

      Hi there Kim where abouts in Hampshire are you? iv been wanting to start my own cake/baking business and would like someone to go in with. kristy

    • WAYNE

      I would be interested to assist with this if possible?

      currently work in food wholesale/retail field, so have some working knowledge of how to bring a product to market along with the concept.

      feel free to email me if you’d like to have a chat


    • Diane

      Dear Kim

      I could be too late, as I have only just started looking on the website, but just wondering were you are in Hampshire as I’m looking to find someone to go with to look at selling cakes in my local area.

      Or if there is anyone else out there still looking I live in the Southampton area, if you are looking for some help let me know is my address.

      I bake a mean carrot cake and I have been told I should look at selling it, so I thougt I would try


      • Kristy


        I live in Southampton and I keep getting told I should sell my cup cakes, and would really like some one to go in with.

        My email is

        I look forward to hearing from you


  • kat

    This tool is great for calculating the cost of ingredients, profit and how much to charge for your cakes really help me out!

    • Jasmine Birtles

      Wow that’s a brilliant tool! How clever. Thanks for letting us know.

      • Jessica

        Yes, agree totally with the above. This site is a dream find. Many thanks for taking the time to put it together!

        • Chonette Taylor

          a simple calculation is to add the cost of all he ingredients and multiply it by 3 an then add your profit, if you have to go out to sale your cakes you have o add the transport and rent as well.

          1= cost of ingredients
          2= cost of labour
          3= cost of premises, kitchen, electricity etc.

          Then on top f hat you add your profic

          • Jasmine Birtles

            Nice simple calculation. Thanks for that Chonette

  • paula

    Like many people I too need to make a little money to improve matters at home maybe even purchase a new pair of shoes , at last a web site stating facts and figures about a helping hand in this day and age, too much jargon and red tape stops so many community’s from getting to know one another. A big thank you

  • ciara

    so if you get a pitch at a farmers market you can sell all your home baked produce without a traders licence, insurance or hygiene cert?

    • Rebecca Mays

      Minimum requirement would be Public Liability Insurance!

  • Dawn

    So, if i started a small scale food business out of my kitchen, I would not be required to have an inspection and pay for a license? I was under the impression that this was required. What about selling at a craft show booth, or church homemade & craft shows? Is there a website dedicated to this type of info?
    Thank you.

  • Denise Smart

    I already bake and decorate quite up market home made cakes from Wedding to Brithday to Special Occasion. I was under the impression before starting anything the best way to go about this is register with the local council for your kitchen to be registered. Thank-you

  • LittleVoice

    If anyone is still wondering, more than a year on from Louisa’s enquiry, there is no requirement to register as a limited company whatever size of business you are running or whatever you are making (cakes, cards or cars).

  • Eulalee Brown


    Thank you for this web page I found it very useful, I can go away and plan my cake business.

    Well Done

  • Ganska

    Love the blog, found it in bing, how do I subscribe?

  • Tola

    I am planning on a one off blitz at a local car boot but wonder if I have to put contact, content, best before and storage information on the label for marmalade, can anyone help please?

  • Diana

    I would advise against registering with companies house, as this would make you a limted company with lots of legal responsibilities, it is also not tax efficient to be Ltd for a small scale enterprise. You are probably better off as a sole trader.

  • Marie

    This is a great article. I like the way you suggest that people research their ingreadients and actually figure the cost it takes them to make a cake. Then, they can set reasonable prices for a profit.

    We teach this to our blog readers all the time at

    Good Read. I’m glad I found this site.

  • sally

    phew! at last – some useful information and advice in plain english.

    thank you!