Jasmine Birtles
Your money-making expert. Financial journalist, TV and radio personality.

If you’ve hit your 40s and realised you’re not exactly Warren Buffett yet, don’t panic! You’re not alone, and you’re definitely not too late. In fact, starting now can still set you up for a comfortable retirement… if you play it smart.
The trick? Work with what you’ve got, invest consistently, and avoid the temptation to “swing for the fences” with risky bets.
Here’s your step-by-step guide to catching up on investing when you’ve got more candles on the cake than cash in the markets.
Before you start building, you need to know what you’re working with:
This is your chance to be realistic. Spend time getting to know your finances in as much detail as possible!
If I were starting my investing journey in my 40s, I would use the Tori AI investing bot. Why? Because it does all of the leg work for you!
Tori is a new AI investing companion that has been launched by eToro- one of the UK’s most popular investment platforms.
You can ask the AI pretty much anything investing related and it will use live data and market insight to answer for you!
Want to know which ETFs are doing well right now? Ask Tori! Have a question about your portfolio split? Ask Tori!
It’s like having a financial advisor in your pocket 24/7 (although Tori is NOT a financial advisor and you can still speak to eToro’s team of human-experts if you need to.)
To start using Tori, simply sign up to eToro for free today.
When you start in your 40s, you’ve got 20–25 years before a typical retirement age. That’s enough for compound interest to still do its magic, but you can’t afford long gaps.
If you’re investing in your forties, you need growth, but you also need to manage risk.
Here are three example portfolio splits depending on your risk comfort:
If you’re playing catch-up, every pound counts! So shelter your investments from unnecessary tax.
Here is a complete guide on tax efficient investing that you may find useful. But if you’re looking for a quick overview, here a 3 tax-efficient investment options.
When you feel behind, it’s tempting to chase hot tips, hype-fueled stocks, or the latest crypto trends. But high risk doesn’t always mean high reward; it often means high regret.
Instead:
If your portfolio feels thrilling, you’re probably doing it wrong. The best investors know that predictable beats exciting over the long haul. You want something that works in the background, quietly compounding away while you get on with your life.
Here’s how to keep it gloriously dull (and effective):
Markets move, which means your portfolio’s percentages will drift.
If you started with 60% stocks and 40% bonds, a bull market could push you to 70/30 without you realising. Rebalancing puts things back in line, so you don’t accidentally take on more risk than you planned.
It forces you to sell high and buy low, the opposite of what most panicked investors do.
Fees are like termites. Tiny and quiet, but if you ignore them for years, they eat through your wealth.
A 1% annual fee doesn’t sound like much, but over 20 years it can cost you tens of thousands.
Look for funds and ETFs with expense ratios under 0.25%, and yes, that 0.75% difference really does matter.
There will always be headlines screaming “Market Crash!” or “Buy This Before It’s Too Late!”
The truth? Most of them are trying to sell ads, not help you build wealth.
If you check your investments daily and panic-sell at every wobble, you’ll sabotage your own returns. Instead, check in quarterly or even yearly, and trust the plan you set at the start.
Starting at 40 doesn’t mean you’ve missed the boat. It just means you’ve got to paddle a bit harder. Build a globally diversified, low-cost portfolio, make the most of tax wrappers, and invest regularly without trying to outsmart the market.
In 20 years, you’ll thank your 40-something self.
Are you interested in learning more about investing? Why not sign up to the MoneyMagpie bi-weekly Investing Newsletter? It’s free and you can unsubscribe at any time if you find it isn’t for you.

Disclaimer: MoneyMagpie is not a licensed financial advisor and therefore information found here including opinions, commentary, suggestions or strategies are for informational, entertainment or educational purposes only. This should not be considered as financial advice. Anyone thinking of investing should conduct their own due diligence. When investing your capital is at risk.
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