Jasmine Birtles
Your money-making expert. Financial journalist, TV and radio personality.

Gold has been one of the most closely watched assets in global markets in early 2026. After a strong rally earlier in the year, the precious metal has continued to move sharply in recent weeks as investors respond to geopolitical tensions, economic uncertainty, and expectations around interest rates.
With prices hovering above $5,000 per ounce and some analysts predicting further gains, many investors are asking the same question: Is now the time to buy gold?
In this article, we’ll break down what’s been happening in the gold market recently and summarise the latest expert predictions for March 2026 and beyond.
Also read: How to Invest in Gold in the UK
Gold has experienced significant volatility over the past few weeks, largely driven by global economic developments and geopolitical events.
In early March, gold prices fluctuated between roughly $5,100 and $5,250 per ounce, after previously hitting highs near $5,594 earlier this year.
Several key factors have influenced the market:
Escalating tensions in the Middle East and concerns about global energy supply have pushed investors toward traditional safe-haven assets like gold. Rising oil prices and geopolitical instability have created uncertainty in global markets, which historically tends to support gold prices.
Gold prices are also heavily influenced by the US dollar and interest rates.
Recently, gold rose around 1% as the dollar weakened and US Treasury yields declined, making the metal more attractive to investors.
Investors are also closely watching upcoming US inflation data and Federal Reserve policy decisions. If interest rates fall later in 2026 as expected, that could reduce the opportunity cost of holding gold and potentially push prices higher.
Despite the overall bullish trend, gold has experienced short-term corrections.
Earlier in March, prices briefly dropped around 4% as investors sold gold to cover losses in other assets during market turbulence.
However, analysts say these pullbacks are common during strong rallies and do not necessarily signal the end of the bull market.
Also read: How central banks are driving gold prices
Several longer-term trends have supported gold’s strong performance this year.
Central banks around the world have been steadily increasing their gold reserves, helping to support prices.
Exchange-traded funds (ETFs) and institutional investors have also increased their gold allocations as a hedge against inflation and geopolitical risk.
Concerns about global growth, energy prices, and political instability have reinforced gold’s role as a store of value.
Together, these factors have helped push gold above the $5,000 per ounce level for the first time, with some analysts now suggesting this could become the new price floor.
Many major financial institutions remain bullish on gold’s long-term outlook.
Analysts at JPMorgan expect strong demand from investors and central banks to continue driving the market higher, with gold potentially reaching around $6,300 per ounce by the end of 2026.
UBS has also upgraded its outlook, forecasting prices of around $6,200 per ounce during parts of 2026 due to rising investment demand.
Goldman Sachs has raised its year-end target to approximately $5,400 per ounce, highlighting strong ETF inflows and structural demand from global investors.
Some independent market forecasts suggest gold could trade between roughly $5,078 and $6,234 during March 2026, depending on economic conditions and investor sentiment.
Looking ahead, several developments could influence gold prices over the coming weeks:
If economic uncertainty persists, gold could continue to attract demand as a defensive asset.
Whether now is the right time to buy gold depends largely on your investment strategy.
For long-term investors, gold is often viewed as a diversification tool that can help protect portfolios during periods of market instability.
However, the metal has already experienced a significant rally in 2026, meaning short-term volatility remains possible.
Many analysts believe that pullbacks in gold prices could present buying opportunities, particularly if the broader bullish trend continues.
Gold has been one of the standout assets of 2026 so far, supported by geopolitical tensions, strong investor demand, and expectations around future interest rate cuts.
While short-term fluctuations are likely, many major financial institutions remain optimistic about the metal’s long-term prospects, with some predicting prices could rise toward $6,000 or higher later this year.
For investors considering gold in March 2026, the key question is not just whether prices will rise, but how gold fits within a broader investment strategy.
As always, diversification and long-term planning remain essential when investing in commodities like gold.
Your money is at risk. This is not financial advice. The price of gold could move up or down, future movement is not guaranteed and it is impossible to predict performance.
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