Jasmine Birtles
Your money-making expert. Financial journalist, TV and radio personality.

“Diamonds are a girl’s best friend,” they say. But there’s more to gemstones than sparkle and luxury. Many investors are now looking at gems as a way to diversify their portfolios, hedge against inflation, and even make solid returns over the long term.
But here’s the thing, investing in gemstones isn’t as simple as picking up a pretty stone. You need research, experience, and a strategy. Without these, the risk of losing money is very real. The International Gem Society reports that many new investors end up disappointed simply because they jumped in without understanding the market.
In this guide, we’ll explain how to invest in gemstones in the UK (to actually make profit!) and reveal the top five stones to consider in 2026!
Before you jump in and start investing, here are some important things to consider.
Not every gemstone is a good investment. The first rule is, make sure it’s real.
Always insist on a certificate of authenticity from a trusted authority. Trusted institutes include:
Buying a gem without a certificate is risky and fake or misrepresented stones are a common scam. If something feels off, contact local authorities immediately.
Gem value is based on clarity, colour, carat weight, and cut:
Investing in high-quality stones is essential if you want your gems to appreciate over time.
Why do gemstones hold value?
Media coverage can also influence demand. Films like Uncut Gems and cultural trends can drive short-term hype, but rarity and quality matter most in the long term.
Before buying, consider:
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If you’re based in the UK and want to invest in gemstones, here’s a clear, step-by-step overview to get started:
Before spending a single penny, learn about the different types of gemstones and what makes them valuable.
Focus on rarity, colour, clarity, carat, and cut. UK-based resources like Gem-A (Gemmological Association of Great Britain) offer courses and guides that are incredibly helpful for beginners.
Decide which stones you want to invest in.
While diamonds, rubies, and sapphires are tried-and-true, newer options like tsavorite garnet or spinel are increasingly popular and sometimes easier to source at reasonable prices.
Only purchase from reputable jewellers or certified gem dealers.
Look for stones accompanied by a certificate from a recognised institute, such as the GIA, Gem-A, or the World Gemological Institute. This ensures authenticity and helps maintain value when you decide to sell.
There are several ways to invest in gemstones in the UK:
Security is key. Use insured safes or specialist vault services to protect your gems. Keep all certificates, appraisals, and purchase documents together, as these are essential for resale.
Gemstone values can fluctuate with supply, rarity, and global demand.
Keep an eye on auction results, gem fairs, and industry reports to understand trends. Even though gemstones are more stable than crypto or stocks, market awareness helps you time purchases and sales better.
Before investing, always know how you might sell your gemstones. Options in the UK include:
Investing in gemstones can be rewarding if done thoughtfully. By buying the right stones, from trusted sources, and keeping an eye on the market, UK investors can add a tangible, potentially profitable asset to their portfolio.
Gemstones can be a great way to diversify your investment portfolio.
It’s important to be aware of some of the risks involved before making a purchase.
Based on rarity, historical appreciation, and market demand, these gems are currently the most popular for investors:
Rubies: Fine Burmese rubies remain top-tier, with auction prices for large stones reaching hundreds of thousands.
Blue Sapphires: Kashmir sapphires are extremely rare and highly sought after.
Emeralds: Colombian emeralds, untreated and fine-quality, are stable, high-value stones.
Spinel: Often mistaken for rubies, spinels have grown in popularity and value. Red and hot-pink varieties are particularly prized.
Tsavorite Garnet: Rare, untreated, and highly refractive, tsavorite is a beautiful alternative to emeralds.
Once you own gemstones, selling safely is key:
Gemstones can be a rewarding investment if approached with care, research, and patience. In 2026, rare, high-quality stones remain desirable, offering stability and potential growth for savvy investors.
But remember, not every gem is an automatic winner. Authenticity, quality, rarity, and safe storage are the pillars of successful gemstone investing.
Think of gemstones as both a tangible asset and a luxury collectible, beautiful to hold, but valuable only if you play it smart.
This article is for information purposes only and does not constitute financial advice. Capital is at risk when investing.
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