Jasmine Birtles
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How to Invest in the English Premier League in 2025
Ruby Layram
19th Aug 2025
Want to put your money where the action is? If you love the Premier League, it’s entirely possible to invest in football– even if you can’t afford to buy Old Trafford!
Here’s your simple, savvy guide to getting financial skin in the game without losing your shirt.
Also read: How to invest in horse racing
1. Buy Shares in Listed Clubs
Only a handful of football clubs are publicly traded:
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Manchester United (NYSE: MANU)The most recognisable club stock, publicly traded in the U.S. and used to be on the London Stock exchange. This stock pays dividends, making it great for income investing.
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Celtic (LSE AIM: CCP): Scotland’s football giant, listed on AIM (alternative investment market) with strong fan loyalty and recently surging revenues.
- Arsenal FC (Aquis Stock Exchange. XX.FC): Arsenal has started the season with a win, beating Manchester United at Old Trafford. This could be good news for investors!
These are outright club investments which can be exciting, but risky, and driven by match outcomes and headlines.
2. Invest in Sports-Connected Companies
If owning a club stock sounds too volatile (or unrealistic), look at companies connected to football’s commercial backbone:
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Sporting Goods & Kit Suppliers: Think Nike, Adidas, Puma (they dress clubs across the world).
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Betting Companies & Leisure Brands: A group like Flutter Entertainment (FTSE: FLTR) owns betting giants like Paddy Power and FanDuel.
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Media & Broadcasting: Broadcasters like BT and Sky pay billions for football rights each year. Owning a slice of them is a back-door way into football finance.
These are generally less emotionally driven and more stable, but still capture the football economy.
3. Sports Investment Firms & Private Clubs
Some investment companies indirectly give you exposure to football clubs:
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ENIC Group: Owns a controlling interest in Tottenham Hotspur, but is now private. Previously AIM-listed, you’d have needed deep pockets and high minimums to buy in.
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City Football Group: Parent company of Manchester City, is privately held and not available to the public, but worth watching in the space of future fractional or private equity opportunities.
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Private Equity Moves: Firms like CVC are bundling sports assets into large-scale vehicles (like a £9 billion “SportsCo”) that broaden access to elite assets beyond football.
If you’re investing with serious heft, these are the long-term, institutional-level plays. But not for small DIY portfolios!
Is The Premier League a Good Investment For Long-Term Investors?
The world of English football is an exciting one.
Brit’s love for football isn’t going anywhere. However, it’s important to understand that developments in the sport make it a relatively volatile investment.
Nevertheless, the growth of Premier League clubs has been substantial over the last few years. In the 23/24 season, revenue for Premier League clubs reached £6.3 billion, which was a 4% increase from the previous season.
This shows that demand for football isn’t going anywhere.
If you’re a long-term investor, you have the ability to ride out the waves that come and go each season. This puts you in a great position to invest in the Premier League.
What Premier League Club is The Best Investment
Only a handful of Premier League clubs are available on the stock market. Out of all of them, Manchester United and Arsenal FC are the two front-runners.
However, when thinking about the ‘best‘ investment, it is important to consider what you mean:
- Does ‘best’ mean the investment with the most room for growth?
or
- Does ‘best’ the investment that is currently performing the best (by yearly returns)?
or
- Does ‘best’ mean the investment that pays the most dividends?
To be able to answer this question, you will need to have a solid understanding of your investment strategy.
Final thoughts
Investing in the Premier League is fun, emotional, and deeply speculative. But only if you stay level-headed.
If you’re a football fan who’s also smart about investing:
- Stick to a small, speculative part of your portfolio.
- Understand volatility first-hand (club stocks move fast).
- Want thrill with discipline? Combine sports stocks with low-cost global ETFs for balance.
The beautiful game can be part of your investment strategy. Just don’t let fandom score the only goals!
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Disclaimer: MoneyMagpie is not a licensed financial advisor and therefore information found here including opinions, commentary, suggestions or strategies are for informational, entertainment or educational purposes only. This should not be considered as financial advice. Anyone thinking of investing should conduct their own due diligence. When investing your capital is at risk.
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