Jasmine Birtles
Your money-making expert. Financial journalist, TV and radio personality.
Is Now a Good Time To Buy Google Stock?
Ruby Layram
26th Nov 2025
Alphabet (Google’s parent company) has been making waves recently, and not just with AI breakthroughs, self-driving cars or search updates. Alphabet is now on track for a potential $4 trillion market value.
That’s pretty big! And naturally… investors want to know: “Should I buy Google stock now?”
Here’s my take.
Why Google Could Be a Great Buy
Alphabet isn’t just a tech company. It’s the plumbing of the internet, search, ads, YouTube, Android, cloud, AI. When Alphabet moves, the digital world moves with it.
Here’s why some investors believe now is a smart time to get in:
1. The AI Boom Isn’t Slowing Down
While Nvidia gets all the headlines, Google is quietly dominating the AI race in its own way.
- DeepMind continues to push breakthrough after breakthrough.
- Google Cloud is integrating AI tools for business clients at lightning speed.
- Gemini and other LLMs are powering consumer-facing AI baked into the entire Google ecosystem.
AI isn’t a side project for Google, it’s the future of the company.
2. The Advertising Machine Is Still a Cash Printer
Even as TikTok, Meta and Amazon fight for ad budgets, Google remains the world’s No.1 advertising platform.
Search ads continue to deliver massive revenue. YouTube is still growing fast, especially with Shorts eating into TikTok’s territory.
When you’re funding your AI research with tens of billions in annual cash flow… you get to stay ahead!
3. Cloud Is Catching Up
Google Cloud isn’t as big as AWS or Azure yet, but it’s growing faster.
And as more businesses shift toward AI-enabled cloud platforms, Google’s late start is becoming its advantage.
4. Strong Balance Sheet, Strong Moat
Alphabet is famously cash-rich, low-debt, and diversified.
Investors love a company that can weather storms, and Alphabet is practically storm-proof.
Is Buying Google the Best Move Right Now?
Here’s the other side of the coin…
1. Alphabet Is Already Huge
The bigger the company, the harder it is to grow fast. A move from $2 trillion to $4 trillion would be monumental, but it won’t happen overnight.
Some investors argue that Google’s best growth years are behind it and that smaller “up-and-coming” AI stocks could offer better returns.
2. Regulatory Risks Are Very Real
Alphabet is currently juggling:
- Antitrust lawsuits in the US
- Regulatory pressures in the EU
- Ongoing investigations into search, ads, and data usage
Even if Google wins some battles, the legal and financial pressure isn’t going anywhere.
3. Competition Is Fierce and Increasing
- Meta is pushing AI.
- Microsoft has OpenAI.
- Amazon is building its own foundational models.
- TikTok is hoovering up video ad budgets.
Google is still the leader, but it’s no longer the only leader.
So… Should You Buy Google Stock Now?
Here’s the honest answer:
Google is a great stock for long-term, steady growth.
It’s diversified, profitable, and perfectly positioned for the next decade of AI expansion. If you want a foundational “big tech” pillar in your portfolio, Alphabet is one of the safest choices.
BUT…
The biggest potential growth might come from smaller, lesser-known AI companies.
Think:
- AI infrastructure firms
- Niche robotics companies
- Cybersecurity AI players
- Smaller cloud and data-centre innovators
- Semiconductor competitors riding the AI tide
These companies have room to 5x or 10x in ways Google simply can’t anymore.
If you believe in the AI megatrend, and you want big upside, mixing Alphabet with a few high-potential smaller names might be a smarter strategy than putting everything into one giant.
And the best way to do this is through an AI ETF.
Final Thoughts
Buying Google right now isn’t a bad idea at all, especially if you’re a long-term investor who wants exposure to reliable AI growth, search dominance, and incredibly stable cash flow.
But if your goal is maximum future growth, it may be worth looking beyond the giants and finding the companies riding in Google’s wake, the ones powering the AI ecosystem from the ground up.
Alphabet might hit $4 trillion…
But the real question is: Do you want stability, or do you want opportunity?
With a balanced portfolio, you can actually have both.
Disclaimer: MoneyMagpie is not a licensed financial advisor and therefore information found here including opinions, commentary, suggestions or strategies are for informational, entertainment or educational purposes only. This should not be considered as financial advice. Anyone thinking of investing should conduct their own due diligence. When investing your capital is at risk.
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