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How to invest in designer handbags

Jasmine Birtles 7th Jul 2022 No Comments

Who would have thought that you could actually, sensibly invest in handbags, of all things! I’m not talking about any old bag that you might pick up at TK Max or Primark, but serious, high, high end designer handbags that are worn as mega status-symbols.

In 2019 designer handbags were named by Knight Frank as the number one collectible investment, beating art, stamps and rare whisky. But the handbags they tracked came from a small pool of top brands; in particular Hermes, Channel, Louis Vuitton and Gucci. With the Hermes Birkin outstripping all rivals by far. In fact, in 2019 alone ‘The Birkin’ increased in value by 13%.

So, while gold and Bitcoin are good hedges against inflation, currently, if you want an alternative investment that will grow over the next few years, handbags should be your focus. Even in lockdown, Christie’s latest designer handbag sale sold out, raising £1.34 million.


the handbags that will make you money


Cleverly, Hermes makes it extremely difficult to buy one of their bags new. Customers have to wait months and even years to get an appointment to buy one from a store and even then they can’t be sure which bags will be available for them to buy.  It’s an extreme level of exclusivity which, of course, makes everyone desperate to own one. Hermes also increase the price of their bags each year, which keeps their secondary market (second hand sales) value high.


The most sought-after styles are the Kelly and the Birkin, particularly the Birkin which has achieved staggering prices at auction. In fact the most expensive handbag ever sold was a white Himalaya crocodile diamond Birkin, which sold at Christie’s in 2017 for $379,261 (£277,188). In fact, the ten most expensive Hermès handbags ever auctioned have all been crocodile-skin Birkins.

The Birkin and The Kelly

  • The Birkin is a particular style of bag that was named after the English actress and singer Jane Birkin in 1980s. The cost of a Birkin can vary widely depending on the type of leather, whether exotic skins (like crocodile) are used, and whether precious metals or jewels are part of the bag. It’s hard to know when a Birkin will be sold in an Hermes shop but what is known is that there will be few of them, so devotees race to grab any available! For most of us, the best place to get one is at auction or at a second hand retailer.
  • The Kelly, named after the American actress Grace Kelly, originally known as ‘sac a depeches’ Kelly brought it into the limelight in 1954 when she used it in ‘To Catch A Thief’. She loved the bag and carried it regularly when she became Princess of Monaco.


Both the Kelly and Birkin see annual value increases of around 12 – 14%. The Birkin has seen a value increase of over 500% in the last 35 years and it’s widely assumed that the value of these bags could double in the next ten years. Nothing is certain, of course, so don’t buy one assuming that this will be the case, but past performance is a decent indicator of future possibilities.

With Birkins you’re pretty sure of a winner if the condition is good enough. The ‘Holy Grail’ of Brikins is the highly sought-after black Birkin with gold hardware. If you get your hands on one of those at a reasonable price, you really are doing well.

However, while you’re looking around on auction and ‘vintage’ websites, aim to spend around £4,000 on a decent Birkin (ideally one that you have been able to check for its condition) in order to expect a good profit later on.

The Kelly bag also increases in resale value on the whole, and is generally a little more affordable to new collectors if bought at auction or on a vintage site. In the last ten years it has gone up by an impressive 129%. How many other investments achieved those figures recently? You can expect to pay a couple of thousand pounds for a good Kelly bag that can be stored to sell at a profit later on.



If you’re a first-time investor, Chanel is a popular and reliable option for a starting out fashion investment. The Chanel Flap Bag 2.55 design is a good one to start with, as it is a timeless design that ensures you’ll be able to find plenty of interested buyers when you decide to sell on.  Chanel flap bags have risen by 132% over the last ten years.

First launched in February 1955, with a retail price of around £154, it grew in value to £810 in the nineties and now will set you back over £4,000, having increased by 70% in the last few years alone.  According to the website Open for Vintage, the retail value of these bags regularly increases by around 3% every year. It also holds its price at resale, so can be a good investment if its leather and hardware are in good condition.

Another bag to consider for investment is the Chanel Boy Bag. It was only introduced in 2011 but is very popular already and could run and run. It has already doubled in price and tends to at least hold its value at resale.

Louis Vuitton designer handbags


Louis Vuitton

The Louis Vuitton Neverfull remains popular due to periodic price increases and high demand. It is one of Louis Vuitton’s all-time most successful bags. It comes in endless options of materials as well as limited editions and special artist collaborations. With these, it’s best to go for one of its rare limited-edition versions. These tend to resell at at least twice the original price.



Gucci is a great name to invest in across the board. Their handbags are certainly worth considering as a long-term bet.

The main styles to consider for their resale value would be the Bamboo Bag, the Queen Margaret, the GG Marmont and the Jackie Bag (named after Jackie Kennedy).


Where and how to buy your vintage handbags

Buying a designer piece new is rather like buying a new car. It will lose value as soon as you take it out of the shop. However, with really good pieces – like the Hermes bags – they could regain their original value within two or three years. Then, they steadily climb.

On the whole though, if you want to make money from your items you are best off buying second hand – even slightly damaged – and then improving it and keeping it in good condition until you sell for a profit. James Harford-Tyrer of Cudoni says “If you buy new from a shop it will be difficult to make a profit unless the thing is through-the-roof popular or is limited edition. On the secondary market it could all be worth a lot later on. The purchase price ultimately dictates what will make money.”


Here’s how and where to start looking:

  1. Firstly, work out how much you can afford to invest. Anything from £200 to £20,000 would be a good amount to spend.
  2. Then do some research around the designer handbags or clothes that are continuously in demand, and within your price range.
  3. Start browsing on specialist websites (see below) and at auctions.
  4. For the really top-of-the-range bags like the ones already mentioned you are probably best off buying at an auction like Christie’s, Bonhams or one of the more local auction houses. However, online vintage websites like VestiaireCollective and OpenForVintage also stock these bags. This may be best for those with a lower budget.
  5. Look for items that are in good condition, and always ensure they are authenticated before you buy. Generally well-known auction houses will do the authentication for you but if you’re buying online it is important to get that right at the start. The old adage ‘if it looks too good to be true, it probably is’ definitely applies here if you are buying from an online second hand shop.
  6. When searching online you can sometimes get a bargain by spelling the name wrongly. People who spell Gucci as Guci, for example, won’t get many people going to them so you could get a bargain if you put that wrong spelling in the search bar. Similarly, items with dreadful images often put buyers off so you could get a deal but always ask them to send you clearer photos and double-check the authenticity of the product before buying.


Keeping your handbag collection in good condition

James Harford-Tyrer says that condition is of the greatest importance. “If you have something in good condition, the potential for resale is there,” he says “The minute there is damage – stains, buttons missing etc – it will immediately tank. However, if you improve something that is not in a great state then you could reap the rewards later on.”

  • Stuff your designer bags with tissue paper when not using them to help keep them in shape.
  • Don’t hang them up. Try to store them in their original boxes if possible. If you don’t have that, find a box that is the right size to keep the bag in good order.
  • Use a lint roller to remove dust from the bag’s corners
  • If an Hermes, Channel, Louis Vuitton or other top brand bag needs to be repaired, have it done by the design house itself. This is likely to be expensive, but will keep the bag in the best condition



  • Does your home insurance include wardrobe insurance? If you have a standard contents policy it might cover wardrobe items up to a certain value, so it is worth checking your policy. If not, add the handbag to your home insurance as a separate item.
  • You may need a specialist valuer to calculate the cost of your wardrobe if you own a lot of designer clothes, shoes and handbags. Make sure your policy covers the full value.

great websites to help you find your vintage handbag

  1. Open for Vintage sells designer clothes and accessories from top names direct to the public
  2. Vestiaire specialises in rare and designer clothes and accessories
  3. Cudoni helps busy people buy and sell high-end preloved luxury fashion including clothing, bags, accessories, watches and jewellery.
  4. Designer Exchange has approximately 5,000 pieces for sale at any given time. Favourites are the Louis Vuitton Neverfull, Burberry trench coats and classic Chanel handbags.
  5. Bagista has 250-300 verified and professionally photographed handbags, specialising in Chanel, Louis Vuitton and Hermès.


auction houses that sell designer handbags


What are your thoughts on investing in designer handbags? Perhaps you already own one yourself, or want to start a collection as an investment. Let us know your views on designer handbags as an alternative investment!

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Jasmine Birtles

Your money-making expert. Financial journalist, TV and radio personality.

Jasmine Birtles

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