Being an Avon Lady is not just for yummy mummies. More and more men are getting into selling cosmetics around the neighbourhood (although they tend to call themselves Avon Representatives). Some professionals also run their Avon businesses to supplement their income.
Now Avon is targeting students and graduates looking to increase their earnings and try out an alternative career path.
If you would like to run your own business and you have an interest in cosmetics, read on below!
- What does an ‘Avon Lady’ actually do?
- Earn 25% on all products you sell
- The pros and cons of working as an Avon Lady
- An employee’s view
- Getting started with Avon
Avon is a cosmetics company selling beauty, fashion, home and kids products. Their Representatives sell Avon products to customers all over the world through brochures and online, and through the recently introduced My Avon Store, the brand’s social selling platform in the UK.
Avon has almost six million Representatives worldwide that sell products directly in their communities and online.
While this covers various ages and demographics, the average age of a Representative has fallen. Younger men and women are coming on-board as the desire to have a portfolio career and entrepreneurial spark increases for those in the earlier stages of their careers.
According to the DSA (Direct Selling Association) under-25s now make up 22% of the direct sales industry (2015), and 62% of direct sellers have more than one job (2016).
Avon claims that selling their products is a good way to set yourself up in business and make your own money, rather than waiting to get a traditional full-time job.
They have a point – as we often say on this site, there are lots of ways of making cash for yourself either as a ‘bit on the side’ or as a full-time occupation. Working through Avon is just one of them.
There are two main ways you can work with Avon:
- as a Representative
- or as a Sales Leader.
A Representative takes Avon orders from clients directly or online, while a Sales Leader will manage a team of Representatives and earn commission from their sales. It’s a type of ‘social selling’ which can work for those who are highly motivated and enthusiastic.
Being an Avon Representative is good for people who only want to work part-time with flexible working hours. The amount of work you put in is entirely up to you – some people even work as an Avon Representative while holding down a full-time job. The next step up is to become a Sales Leader, who manage the people working under them.
Avon Representatives buy products at a discounted price and then sell the products on to customers at the brochure price, making their profits through the difference. The discount level offered to Avon Representatives varies according to order size.
When you sign up, your personal Area Manager will contact you with the Minimum Order Value (MOV) and the Higher Order Value (HOV). When your order is above the MOV, you can enjoy a 20% discount, while an order above HOV attracts a discount of up to 25%. Sales leaders earn commission from those working for them and there is no upper limit on the amount of commission that can be earned.
Avon has a joining fee of
- £16 for Representatives
- £25 for Sales Leaders
These fees are to cover the training.
The working hours are very flexible because you choose them for yourself and you can decide how much money you want to earn in a week. It’s a very sociable activity as you’re constantly meeting new people. If you put a lot of work in you can make plenty of profit – but be aware that it’s something you do have to put a lot of energy into, at least in the beginning, to get enough reward.
You really do need to be good at selling, as your profits depend entirely on your ability to sell Avon products. Sales can be tricky, especially when targeting your friends is going to be your first port of call. Would you be comfortable asking your friends to buy Avon products from you?
It is fair to say pink blood runs through the Reynolds’ family. Fifteen years ago, Libby’s mum and dad joined forces and began running their own Avon team. They now have 2,500 Representatives working under them.
Libby was always fascinated by her parent’s business with Avon and for as long as she can remember, she would always accompany her mum on visits to Avon customers.
When Libby turned 16 she began working for her mum as an admin assistant, helping her process her orders and arrange deliveries. Fascinated and motivated with the idea of running her own business, as soon as Libby turned 18, she started to sell Avon products herself.
Libby, now 20, has been working with Avon for almost 3 years and reached the esteemed role of Sales Leader. Accountable for 130 Representatives, her Avon business is her main source of income. Libby is a perfect example of how University isn’t a necessary requirement to lead a successful business.
If selling Avon products is your calling, or you just fancy making a bit on the side from it, go to the Avon website now.
Been an ‘Avon lady’? Share your tips and experiences by commenting below.