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Get your hands on FREE fish and chips
A nice portion of fish and chips has always been a staple of the British seaside. Since the mid-19th century, chippies have lined the shoreline of coastal towns and cities across the UK. Every summer, shingle, sand and stone-covered shores are packed with hundreds of thousands of tourists, many of whom watch the sunset with fish and chips, the nation’s much-loved dish.
There are plenty of chippie hotspots to explore in various colourful and bustling seaside towns and cities, with each establishment offering a unique twist on the classic dish. However, several chip shops along the coast are struggling to stay open, with rising operational costs forcing many establishments to shut their doors for good. Many are family run, having been passed down from generation to generation for hundreds of years.
Over 80% of the UK ate fish & chips last year, yet we face a real problem. Rising costs for both consumers and chippies means that half of the chippies are at risk of closing in the next 24 months, according to Andrew Crook, president of the National Fish Friers Federation.
That’s why Sarson’s, together with the National Federation of Fish Friers, has identified that by visiting your local chippy just twice more per year, the nation could help stem the tide of chippie closures in just 12 months. They have even created an extra saucy incentive to get you to back your local.
Sarson’s is giving people across the county to get their hands on a free Friday night chippy tea throughout the year – coined ‘Saron’s Fryday’. In fact, the famous malt vinegar brand has pledged to give away one tonne of free fish and chips. That’s a whopping 50 meals available to be claimed every single week, all year long!
Join #SarsonsFryday to win 1 of 50 Free Chippy Meals on Sarson’s every Friday. Simply Slosh Sarsons and…
“Now in its second year, Sarson’s Fryday has one aim: to support the Fish & Chip shop industry during unequivocally challenging operational conditions – a result of which has seen many operators having to shut their doors and switch off their fryers in droves.
“So far, we’ve reimbursed hundreds of free meals to households who are feeling the pinch themselves, whilst putting money directly into the tills of the hard-working chippy operators who keep this iconic British culinary institution alive.
“This summer, we plan to go one step further, by giving away one tonne of free chips to the nation. From Brighton, to Blackpool, Newquay to Newcastle, however Brits plan to slosh on the Sarson’s, we urge them to visit their local chippy…with the added incentive that their chippy tea, might just be free! Together we can batter this crisis, one chip at a time.”