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This week, frozen supermarket giant Iceland are offering customers the chance to buy ready meals for just 1p. Yes, you read that correctly – 1p. People can buy up to three frozen meals per shop, in a bid by Iceland to help the public cut the cost of their food bill.
Shoppers can access the offer online only. You can put three meals in your virtual shopping trolley. However, it is only available on orders with a value of £25 and up. This offer ends tomorrow, November 4th 2022, so be sure to snap it up quick!
However, there are worries people will spend more than they usually would in order to get this online offer. Although 1p for a meal is an excellent deal, it is only worth it if you are likely to do an online grocery shop on the Iceland website anyway.
To redeem the offer, simply enter the code READY1P at checkout.
There are plenty of delicious options to choose from to warm you up. From hearty toad-in-the-hole to mouth-watering lasagne, there is bound to be something that tickles your fancy. You can also get your hands on favourites such as macaroni cheese, sweet and sour chicken with rice and minced beef hotpot, all for just a single penny.
“Our customers told us that they really benefitted from our online 1p deal when we ran it with fresh veg, so we’re really pleased to offer it now on frozen ready meals.
“With research showing that people are giving up hot dinners due to cost-of-living concerns, offering frozen ready meals for 1p means shoppers can add them to their shop and freeze meals until they are needed.”
Each of these ready meals are usually on sale for £1.