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Every month, we bring you the UK’s cheapest supermarket, according to consumer website Which?.
Last month, we revealed that in October Aldi was knocked off its top spot for the first time in 17 months by their budget competitor Lidl. However, not for long
This month we are back, bringing you the cheapest place to buy groceries in November 2023.
They’re back …Aldi is back in on top!
Aldi was the cheapest of the eight UK biggest supermarkets, with a basket of items costing £76.77 on average, while Lidl was just 79p behind, with an average cost of £77.56, according to consumer group Which?.
Which also compared the cost of a larger trolley analysis, including a mix of 134 branded and own-brand items, Asdawas the cheapest once again this month (£328.15), followed by Morrison’swhich was £10.01 more expensive.
The analysis also showed that Waitrose was the most expensive supermarket for a big shop this month, at £369.80 for the same list of groceries. Sainsbury’s was the next priciest, at £360.26 for those without a loyalty card – almost £10 cheaper than high-end Waitrose.
Once again, this analysis from Which? shows that considerable savings can be made by consumers, depending on where they tend to shop for food. Whilst more supermarkets are introducing discounts and value brands, more must be done to support consumers with rising food costs.
“The price of food and drink has continued to soar as people suffer through the worst cost-of-living crisis in decades. It’s no surprise to see many people turning to discounters like Aldi and Lidl when our research shows they could save up to £17 on a basket of everyday groceries by doing so.
“Supermarkets aren’t currently doing enough to help shoppers. Which? believes the big retailers have a responsibility to ensure everyone has easy access to basic, affordable food ranges at a store near them, and to provide transparent and comparable pricing so people can easily work out which products offer the best value.”