Sainsbury's launch £2 'Taste Me, Don't Waste Me' boxes

Sainsbury’s launch £2 ‘Taste Me, Don’t Waste Me’ boxes

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Sainsbury’s launch £2 ‘Taste Me, Don’t Waste Me’ boxes.

Supermarket giant Sainsbury’s is introducing boxes of fresh fruit and vegetables to over 200 of its stores. This will allow customers to purchase surplus products at a reduced price. This is part of the retailer’s ongoing commitment to halve its food waste by 2030. It will also help customers access healthy, affordable and sustainable food.

Customers will be able to purchase these boxes, for just £2 from this week onwards. Within the box will be a variety of loose fruit and veg. This follows a successful trial of the boxes in January.

The ‘Taste Me, Don’t Waste Me’ boxes will be sold at the lower price to ensure customers can get hold of affordable and nutritious food, as the cost of living continues to soar. These boxes can be found in the fresh produce aisles of the store. All products included will be carefully selected to ensure they are still fresh to consume.

Other initiatives

Just last year, Sainsbury’s began removing ‘best before’ dates from over 100 lines. This included pears, onions, tomatoes and citrus fruits. 130 more product lines are to follow. This is to encourage customers to use their initiative and the look, smell and feel of the fruits to determine whether they are okay to eat. This is done in hopes of reducing food waste at home.

The supermarket boasts many initiatives which help customers access affordable fruit and veg. Sainsbury’s is currently offering £2 coupons as part of the Government-funded NHS Healthy Start scheme. This helps low-income families in England, Wales and Northern Ireland to purchase fresh, frozen and tinned fruit and vegetables.

Sainsbury’s has also committed to invest £550 million by March 2023 in order to help customers manage the rising cost of living by ensuring the products bought most often are affordable.

Richard Crampton, Director of Fresh Food, at Sainsbury’s said:

“At Sainsbury’s we’re committed to helping our customers access tasty, nutritious food that’s better for them and the planet too. It’s great to see that shoppers have been enjoying the ‘Taste Me, Don’t Waste Me’ boxes, which is why we’re really pleased to roll out the trial to over 200 supermarkets, helping even more people across the country. We believe that everyone deserves to eat well at an affordable price, and we hope this additional support will ensure that good quality food doesn’t go to waste.”