Jasmine Birtles
Your money-making expert. Financial journalist, TV and radio personality.

Your inbox sends out a ping. It’s from “your bank” and states that your account has been frozen. The message asks you to click here to correct the situation, something you’ll recognise. That sudden rush of anxiety is exactly what fraudsters rely on. That is why so many people look for simple, reliable ways to prevent phishing scams before real harm is done. This guide explains how phishing looks in 2026, why it matters to your money and identity, and what you can do today to stay one step ahead.
Phishing occurs when a criminal pretends to be someone you know and trust. That person could be your bank, HMRC, a delivery company, or even a fellow employee. The aim is to trick you into sharing personal information or clicking a suspicious link. It typically comes as an email, text message, or phone call and often uses a sense of urgency. The usual tactic is to say “Act now or else you’ll lose access”. As soon as you recognise that trick, the rest of it becomes a lot easier to spot.
Since fraudsters don’t limit themselves to a single technique, it’s useful to know the methods they use. These typical formats are:
According to the National Cyber Security Centre’s 2025 annual review, the public reported over 10.9 million suspicious emails and texts in just one year. That’s not just a big number for its own sake. It shows how routine these attempts have become. A suspicious message landing in your inbox isn’t unusual at all – treat it as the default assumption, not the exception.
Here’s the part that catches people out: phishing isn’t just about losing a few pounds from one transaction. Once a scammer has your login details, your date of birth, or your National Insurance number, the damage can spread fast. They can open credit in your name, drain savings, or sell your data on to other criminals. That’s why phishing and identity theft tend to go hand in hand, and reacting quickly to a suspected breach matters.
Recent UK Finance figures show fraud losses climbing to £1.28 billion in a single year, with 66% of such attacks beginning online. Scams that rely on tricking people directly, rather than hacking systems, are now the fastest-growing category. In plain terms, criminals have realised it’s often easier to fool a person than to break through security software. That’s exactly why your own habits matter as much as any app on your phone.
You don’t need to be a tech expert to prevent phishing scams. A handful of habits cover most of the risk to help prevent attacks:
Phishing relies on social engineering tactics more than clever code. It’s really just an old con dressed up in a new format. That’s good news, in a way, because it means your judgement is your best tool to prevent fraud – and it improves the more you practise it.
E-shopping and banking are part of everyday life now. A few practical online shopping safety tips go a long way here. Stick to retailers you know. Check for the padlock icon in your browser. Avoid entering card details on a site that you reached through an unsolicited link.
Public Wi-Fi is another weak spot, since an open network can let others intercept your data. Using a private, encrypted connection helps close that gap. Some shoppers even turn to a proxy buy service to shield their browsing on café or airport networks, adding an extra layer of protection before entering payment details. It’s also worth protecting savings accounts by keeping day-to-day spending in a separate account from your main savings. That way, a compromised card doesn’t put everything at risk at once, and these small steps help prevent phishing scams from ever reaching your real savings.
Scammers often target older people. Partly because they may be unfamiliar with newer tactics, like text messages pretending to be couriers. Part of it is simply that criminals assume older people will be less likely to double-check. A quick chat with relatives can help prevent scam attempts from succeeding in the first place. Agree on one simple rule together: if a call or message ever asks for money or personal details, hang up. Then ring the organisation back using a number you already trust (such as the one on the back of your bank card or an official utility bill) to verify if the request was genuine. Never use a number taken from the suspicious message itself, because it will connect you directly to the fraudsters.
If you’ve handed over details or clicked a suspicious link, don’t sit on it. Acting fast is one of the most effective ways to prevent phishing scams from turning into lasting damage. Reporting fraud to your bank straight away gives them the best chance of freezing a transaction before it clears. You can also forward suspicious emails to [email protected] and texts to 7726. Both channels directly support the national effort to take down fake sites.
Scammers keep changing their scripts, so protecting yourself isn’t a one-off task. It’s more of an ongoing habit, a bit like locking the door on your way out. The good news is that the basics barely change. Slow down. Check the sender. Keep your passwords and two-factor settings tight, and talk to the people around you about what to watch for. Turn this awareness into a routine, and you’ll keep phishing scams from catching you out long after this guide is closed.
Disclaimer: MoneyMagpie is not a licensed financial advisor and therefore information found here including opinions, commentary, suggestions or strategies are for informational, entertainment or educational purposes only. This should not be considered as financial advice. Anyone thinking of investing should conduct their own due diligence.