Jasmine Birtles
Your money-making expert. Financial journalist, TV and radio personality.

AI has slipped into the working day remarkably quickly.
One minute, someone is using it to tidy up an awkward email. The next, it is summarising meeting notes, suggesting headlines, working through spreadsheets and helping draft proposals.
For a small business, that can be genuinely useful. There is no big software rollout and usually no complicated training. Open a browser, type a question and you are off.
That simplicity is also where things can get messy.
It is very easy to paste a customer email into a chatbot without noticing the phone number at the bottom. Or upload a client brief because you only want a quick summary. Someone else might feed in sales figures, staff information or an internal document without really thinking about where that information goes afterwards.
Nobody is necessarily being careless. They are usually just trying to get something done before lunch.
So the answer is not to panic about AI or ban it completely. Most small businesses would be better off with a handful of sensible rules that everyone can actually remember.
Here are eight worth starting with.
AI has slipped into the working day remarkably quickly.
One minute, someone is using it to tidy up an awkward email. The next, it is summarising meeting notes, suggesting headlines, working through spreadsheets and helping draft proposals.
For a small business, that can be genuinely useful. There is no big software rollout and usually no complicated training. Open a browser, type a question and you are off.
That simplicity is also where things can get messy.
It is very easy to paste a customer email into a chatbot without noticing the phone number at the bottom. Or upload a client brief because you only want a quick summary. Someone else might feed in sales figures, staff information or an internal document without really thinking about where that information goes afterwards.
Nobody is necessarily being careless. They are usually just trying to get something done before lunch.
So the answer is not to panic about AI or ban it completely. Most small businesses would be better off with a handful of sensible rules that everyone can actually remember.
Here are eight worth starting with.
Before worrying about which AI tool is best, work out what information you do not want casually pasted into one.
That list will vary from business to business, but it might include customer details, employee records, passwords, unpublished financial information, legal documents, confidential client work or anything commercially sensitive.
An accountant will have different concerns from an online retailer. A freelance designer will handle different information from a recruitment firm.
That is fine.
What matters is making the decision before somebody is sitting at their desk wondering whether a document is safe to upload.
The Information Commissioner’s Office has guidance on AI and data protection for organisations using personal information with AI systems. One of the basic ideas behind that guidance is straightforward: businesses should think carefully about what data they are using and whether they actually need all of it.
There is a useful everyday version of that rule.
If the AI can do the job without seeing somebody’s full name, address, account number or confidential business information, leave those details out.
Less data in usually means less to worry about later.
AI assistants make everything feel very simple.
There is a box.
You type something into it.
An answer appears.
Done.
Except there is another question worth asking: what happens to the information after you send it?
Before a business starts using an AI service regularly, somebody should look at how the provider handles prompts, uploaded files and chat history.
Does it retain conversations?
Can prompts be used for training?
Are business accounts treated differently from free consumer accounts?
Can administrators control who has access?
Can saved conversations be deleted?
These details are much less exciting than watching an AI produce a polished email in eight seconds, but they matter considerably more once real client or company information starts entering the picture.
Different providers make different promises about this.
Proton, for example, says its ai assistant for business, Lumo, does not use business conversations to train its models and is designed with privacy controls around chat data.
That does not mean a business can stop thinking about what employees put into it.
It simply shows why privacy should be part of the comparison alongside features and price.
For business use, it is worth knowing what happens to your information before the tool becomes part of everybody’s daily routine.
AI subscriptions have a funny way of multiplying.
It starts with one chatbot.
Then somebody wants a separate tool for meetings.
Marketing subscribes to something for images.
Another employee prefers a different writing assistant.
Someone signs up for a research platform and forgets to cancel the free trial.
Six months later, the business is paying for several tools that all seem to summarise documents, rewrite emails and generate ideas.
MoneyMagpie has already looked at how AI subscriptions can quietly add up, and the same problem can easily creep into a small business.
None of the individual subscriptions looks particularly frightening.
£15 here.
£20 there.
Another £10 somewhere else.
It is only when somebody adds them together that the monthly total starts looking less harmless.
Once every few months, check what people are actually paying for and using.
If three tools all do roughly the same thing, ask whether you really need all three.
Sometimes the best AI saving is simply cancelling the AI tool nobody has opened since February.
AI can sound very convincing when it is wrong.
That is one of its less charming qualities.
The answer arrives neatly written. The headings look professional. There may even be bullet points.
None of that guarantees the information is correct.
The UK’s National Cyber Security Centre warns in its guidance on AI and cyber security that generative AI systems can produce incorrect information and present it as fact.
That is why somebody still needs to check the work.
If AI drafts a customer email, read it before pressing send.
If it summarises a contract, compare the summary with the actual contract.
If it produces market research, check the sources.
If it gives you numbers, verify them.
This becomes even more important when the subject involves legal, financial, medical or regulatory decisions.
A chatbot sounding confident is not quite the same thing as professional advice.
MoneyMagpie has even covered how people are being paid to check AI output, which says a lot about where the technology currently sits.
AI can save the first half-hour of a task.
That does not mean it should automatically own the final five minutes.
There is little point writing a giant AI policy if nobody can remember what it says.
Small businesses are often better served by a short set of examples.
Something like:
Fine: Turn these rough meeting notes into a clearer structure.
Fine: Suggest five subject lines for this email.
Fine: Summarise this publicly available report.
Check first: Analyse these unpublished company figures.
Not without proper controls: Here is a customer complaint containing their name, address, telephone number and account details. Write the reply.
People tend to remember examples much better than phrases such as “responsible utilisation of generative technologies”.
It also helps to give staff someone they can ask.
There will always be grey areas.
A document may contain some sensitive information but not much. Someone might not know whether a spreadsheet is safe to upload. A new AI feature may appear inside software the company already uses.
The rule does not need to be complicated.
If you are unsure, ask before uploading it.
That is far more useful than expecting everybody to interpret a lengthy policy while trying to finish something before 5pm.
Sometimes privacy does not require a clever technical solution.
Sometimes you can simply delete the customer’s name.
Imagine you want AI to improve a reply to someone whose order arrived damaged.
The tool probably needs to know that the customer bought an item, it arrived damaged and they want a replacement.
It probably does not need to know that the customer is Sarah Jones, lives at a particular address and has a specific account number.
The writing task remains exactly the same.
The amount of personal information involved does not.
The ICO’s guidance on security and data minimisation when using AI is useful here. In simple terms, organisations should avoid processing more personal information than they actually need.
That works surprisingly well as an everyday habit.
Remove names.
Take out contact details.
Use approximate figures when exact numbers are irrelevant.
Strip identifying information from documents before asking for a summary.
Give the AI enough information to do the job, not the entire filing cabinet.
One of the best uses for AI is getting past the blank page.
Give me ten questions for tomorrow’s meeting.
Turn these notes into an outline.
Suggest three ways to structure this proposal.
What obvious things are missing from this checklist?
Those are useful jobs.
The danger comes when “help me think” quietly becomes “make the decision for me”.
Should we hire this person?
Should this customer receive credit?
Is this contract safe to sign?
Should we invest in this project?
Those decisions usually involve context that does not fit neatly into a prompt.
A supplier may look cheaper on paper but have caused endless problems last year.
A customer relationship may have five years of history behind it.
An experienced employee may notice something that is difficult to explain but immediately feels wrong.
AI only knows what it has been given.
It cannot automatically understand everything happening around the information.
Use it to create options.
Use it to challenge your thinking.
Use it to save yourself from staring at an empty document for twenty minutes.
But important decisions should still belong to the people running the business.
The AI tool you chose last year may not be the one you would choose today.
Prices change.
Features change.
Privacy terms change.
New tools appear every five minutes.
Your own business may have changed as well.
Perhaps one employee originally used AI occasionally, but now the whole team does. Maybe people started with simple writing tasks and are now uploading spreadsheets and documents.
That deserves another look.
Every few months, ask a few basic questions.
Which AI tools are people actually using?
Who has accounts?
What are they putting into them?
Are employees paying for their own subscriptions?
Are two tools now doing the same thing?
Has the provider changed its terms?
Is the original reason for buying the software still valid?
This does not need to become a three-hour meeting with a PowerPoint deck and a plate of disappointing biscuits.
Half an hour may be enough.
You are simply checking that a handy little experiment has not quietly turned into an important business system without anybody noticing.
Small businesses already have plenty to deal with.
AI can remove some of the boring bits.
It can organise notes, help with first drafts, summarise straightforward information and get repetitive jobs moving faster.
Used sensibly, that is a real benefit.
But saving fifteen minutes is not much of a victory if confidential client information ends up somewhere it should not, nobody checks the final output or the company suddenly has six monthly subscriptions for tools doing almost identical jobs.
Keep the setup simple.
Know what people are using.
Understand what happens to the information going into those tools.
Remove personal details when they are not needed.
Keep humans responsible for the decisions that matter.
And every now and again, have a look at the company card and cancel the AI subscription somebody enthusiastically signed up for and then completely forgot about.
The best AI setup for a small business probably will not feel revolutionary.
It will just make a few annoying jobs quicker without creating a new bill, a new privacy worry or another problem waiting for someone to sort out on Friday afternoon.
For most businesses, that is clever enough.
Disclaimer: MoneyMagpie is not a licensed financial advisor and therefore information found here including opinions, commentary, suggestions or strategies are for informational, entertainment or educational purposes only. This should not be considered as financial advice. Anyone thinking of investing should conduct their own due diligence.