Jasmine Birtles
Your money-making expert. Financial journalist, TV and radio personality.

The rise of the “Miami 10” trend on TikTok has sparked a wave of beauty and fashion content that’s all about achieving that high-end, ultra-glam, luxury lifestyle aesthetic. But here’s the catch – most of it seems to require a bank account as polished as your nails.
So, where does that leave the rest of us?
At MoneyMagpie, we’re here to prove that you don’t need a Miami postcode – or Miami money – to look and feel like a 10. Whether you’re heading to a summer event, updating your look for less, or just want to boost your confidence without blowing your budget, this guide is for you.
In this article, we’ll break down:
What the “Miami 10” look really means
Why it’s gone viral on TikTok
How you can achieve the same glow-up on a UK budget
The best affordable beauty products, B&M bargains, and fashion hacks available right now
Plus, expert tips to elevate your look without expensive treatments
So if you’re ready to look like you brunch in Bal Harbour (but shop in B&M), let’s get into it…
If you’ve spent even five minutes on TikTok lately, you’ve probably heard someone refer to themselves (or aspire to be) a “Miami 10.” But what does it actually mean?
A “Miami 10” is TikTok shorthand for someone who looks ultra-glamorous, polished, and wealthy – the kind of woman you’d see in a South Beach club or brunching in Bal Harbour. Think flawless tan, silky blowout, expensive-looking makeup, tight glam outfits, white teeth, and luxury accessories. It’s the social media aesthetic of 2025: high maintenance, high gloss – and high impact.
The term exploded in popularity earlier this year thanks to influencers showing “glow-ups” and style transformations that turn an everyday “UK 6” into a “Miami 10.” But behind the trend is a very real pressure – and expense – to achieve that level of polish. Or is there?
The good news? You don’t need a yacht or a £600 hair appointment to look and feel like a Miami 10. Here’s how to nail the trend on a UK budget – and where to get the best dupes for that ultra-rich aesthetic.

Absolutely – if you know what to prioritise. According to celebrity stylist and beauty expert Sarah Louise Keegan, the key to the look is “healthy, glowing skin, well-maintained hair, and details that look expensive – even if they aren’t.”
“It’s about creating a vibe that reads ‘put-together and confident’. A blow-dry, good brows, glossed lips, and elevated basics can give the illusion of money without spending much at all,” she said in a recent interview with Glamour UK.
TikTok beauty creators agree – many are now sharing how they achieve the same look using Poundland lip glosses, B&M hair tools, Primark jewellery, and Amazon fashion finds. The key? Confidence, consistency, and a few clever hacks.

A blowout is one of the most essential aspects of the Miami 10 aesthetic – and it doesn’t have to cost £40+.
Tip: Use a round brush and the Revlon One-Step Volumiser (currently £34.99 on Amazon) for that bouncy, voluminous blow-dry.
You don’t need to drape yourself in Balenciaga to look high-end. The Miami 10 style favours:
A major part of the “Miami 10” aesthetic is attitude. According to psychologist Dr. Aileen Callaghan, “Self-care routines – even ones based in aesthetics – can have a huge impact on self-esteem, especially when they become rituals of self-worth rather than comparison.”
So, while the trend might be driven by TikTok, it’s rooted in something deeper: wanting to show up in the world as your best, most confident self.
✅ Focus on skincare and glowing makeup
✅ Master your blow-dry or sleek bun
✅ Accessorise with gold tones and sunglasses
✅ Choose fashion that flatters your shape, not just trends
✅ Use dupes and drugstore finds
✅ Walk like you’re on Ocean Drive – even if it’s your local Aldi
Being a “Miami 10” isn’t really about your location, income, or even your looks – it’s about effort, polish, and how you present yourself to the world. With a few strategic purchases and some budget-friendly hacks, anyone can embody the glam, put-together, confident energy of a Miami 10.
And remember – the real glow-up? Saving money while doing it.
What about a Tenby 2?