Jasmine Birtles
Your money-making expert. Financial journalist, TV and radio personality.

It’s that warm, festive moment when the smell of spiced fruit and buttery pastry reminds you Christmas is coming. Mince pies are a timeless tradition – their roots go back to medieval times, when they were made with meat, fruit and spices. Over time, they’ve evolved into the sweet, fruity pastries we love today.
And mark your calendar: National Mince Pie Day is on 22 November. To celebrate, Morrisons is giving away 50,000 free mince pies in selected stores, plus hosting a giant “Post‑a‑Pie” event and festive sampling. (Morrisons)
Best budget buys: Aldi 6-pack (£1.25), Tesco own-brand 6-pack (£1.25), Iceland own-brand 6-pack (£1.25). Aldi
Best supermarket mid-range value: Lidl Deluxe All Butter 6-pack (regular £2.49, Lidl Plus deals sometimes cheaper). Lidl
Top premium picks: Waitrose No.1 Brown Butter / No.1 range (premium, typically £4.00 for selected No.1 mince pies); M&S Collection is another premium favourite. Waitrose
I looked at each supermarket’s official product pages (the supermarkets list pack sizes, offers and current prices on their 2025 pages). Where supermarkets show member/Clubcard/Lidl Plus prices I’ve noted the usual non-member cost and pointed to the product page so you can see any live offers. All product pages used are linked right after each entry.
Here are some of the lowest-cost mince pies, using real supermarket / retailer‑sourced data or latest promotional info + well-known product lines:
| Supermarket | Option | Price | Source |
|---|---|---|---|
| Iceland | 6‑pack own‑brand | £1.25 | Iceland website |
| Lidl | Favorina 6‑pack | £1.25 | Lidl leaflet via My‑Leaflet |
| Sainsbury’s | Own-brand 6-pack | £1.25 | Supermarket price comparison |
| Morrisons | Rich & Fruity / basic 6-pack | £1.50 | Same comparison list |
| Tesco | 6-pack mince pies | £1.50 | Same list |
| Waitrose | 6-pack Christmas mince pies | £2.25 | Same list |
To figure out where you’re getting the most mince pie for your money, here’s an analysis by price per individual pie:
For vegan options more broadly, you may still want to look in “Free From” or “Plant” ranges at other supermarkets — though availability and range vary.
Here are some highlighted picks:
Tesco Plant Chef Mince Pies (6‑pack) — A budget vegan option from Tesco’s Plant Chef line. Priced at £2.00 on Tesco’s site.
Tesco Free From Mince Pies (4‑pack) — Vegan, gluten-free and dairy-free option. Currently around £2.25 on Tesco’s website.
Tesco Free From Iced Topped Mince Pies — A more festive, iced version; around £2.50 for 4.
M&S Plant Kitchen Deliciously Vegan Mince Pies — Premium supermarket vegan option; £3.50 RRP according to guides. Vegan Recipe Club
Waitrose & Partners Free From Mince Pies — From Waitrose, 4‑pack, “free from” (milk & gluten) ; price around £2.75 in their online store.
Gluten Free Kitchen Vegan Mince Pies — More specialist / smaller batch; 2 mini pies, priced ~ £1.95 via Ocado.
Traditional Mince Pies (Vegan, Baked to Taste) — Artisan vegan mince pies; ~£2.50 for their pack on Baked To Taste.
The Foods of Athenry Vegan Starry Mince Pies — Vegan, potentially gluten‑free; more of a festive, niche item.
| Supermarket | Cheapest Option | Price (2025) | Notes / Source |
|---|---|---|---|
| Iceland | Own‑brand 6-pack | £1.25 | Very low entry point. |
| Sainsbury’s | Free‑From / Vegan-style 6-pack | ~£1.25 | According to vegan guide. |
| Lidl | Favorina 6 mince pies | £1.25 | From supermarket‑mince‑pie ranking. |
| Aldi | Deep-filled 6-pack | £1.25 | Same very cheap bracket. |
| Asda | Vegan “OMV! Merrily” 6-pack | £1.98 | RRP according to vegan Christmas guide. |
| Morrisons | Free From 4-pack | £2.00 | Vegan version mentioned. |
| Co-op | Free From 4-pack | £2.25 | According to the vegan guide. |
| Waitrose | Free From 4 (milk & gluten free) | £3.00 | From the vegan supermarket Christmas guide. |
| M&S | Plant Kitchen 4-pack | £3.50 | Vegan mince pies RRP. |