Jasmine Birtles
Your money-making expert. Financial journalist, TV and radio personality.
Which is the Cheapest Supermarket in the UK for Own Brands?
Annie
8th Oct 2024
If you’ve ever wondered which is the cheapest supermarket in the UK, or you split your shop between different ones to try and bag the most savings, fear not! The latest news is out: we finally know which is the cheapest supermarket in the UK for their own brand products.
Stop the Own Brand Stigma
Own brands are commonly a suggestion for people to switch to for extra savings on their weekly shop. In the past, own brands had a stigma attached, but that has changed in recent years especially thanks to the cost of living crisis. We’re all suffering from rising costs and stagnated wages, so saving each week on the food shop isn’t something to be ashamed about!
The Cheapest Supermarket for Own Brands Revealed
A recent study by BravoVoucher.co.uk looked at 15 own brand products across the UK’s most popular supermarkets. Each was added together to determine which offered the best overall value. The items were the same, to offer a fair comparison. They were: brown bread, butter, beans, chopped tomatoes, milk and ten other similar items. They were compared by unit price, such as per 100g or per litre.
And the winner is…
ALDI!
The overall cost of the 15 own brand items was a teeny £5.64. The store is known for its ‘dupes’. After all, we all remember the caterpillar cake controversy . In recent years, Aldi has started to stock items that it offers cheaper versions of on own brand, too – which is a smart move to attract shoppers who love the value of Aldi but just cannot do without a particular branded product like Heinz ketchup!
The cheapest item was brown bread at just 6p per 100g, and even sliced cheese which is 30p cheaper than any other competitor at just 70p.
How Other Own Brands Stood Up to the Test
Want to know how the other supermarkets fared? Us too!
Asda came in second place, with a total cost of £6.92, and Marks and Spencer came last at £14.94 for the equivalent items. That’s a whopping difference of £9.27 between the cheapest and most expensive shops for own brand items!
Here’s the full breakdown of total cost:
- Aldi – £5.64
- Asda – £6.92
- Tesco – £7.25
- Morrisons – £7.43
- Sainsbury’s – £7.51
- Co-Op – £9.72
- M&S – £14.94
Perhaps somewhat interestingly, Lidl was not part of the study. However, if you’re looking for something specific to save money on, remember you can use websites like MySupermarketCompare to find the cheapest deal!
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