Jasmine Birtles
Your money-making expert. Financial journalist, TV and radio personality.

The World Cup is finally here, and brands are celebrating with freebies, giveaways, food deals, football-themed rewards and money-saving offers for fans.
We’ve rounded up the best World Cup 2026 freebies and offers we’ve found so far, including free drinks, free footballs for kids, restaurant discounts, sticker giveaways, official merchandise deals and the cheapest ways to watch every match.
All World Cup matches are available free-to-air in the UK across BBC and ITV, meaning most viewers don’t need to pay for an expensive sports package just to watch the tournament.
One of the biggest money-saving tips during the tournament is simply knowing where to watch.
Many fans assume they need Sky Sports, TNT Sports or another premium subscription, but that’s not the case.
All World Cup fixtures are being broadcast across BBC and ITV channels, with streaming available through BBC iPlayer and ITVX.
That means you can watch from your TV, laptop, smartphone or tablet without paying for a sports package.
If you were thinking of signing up to a paid sports package just for the World Cup, save your money. BBC and ITV coverage is free and should be enough for most viewers.
Morrisons is giving football fans a free drink when they visit a Morrisons Café wearing a national football shirt.
This is one of the easiest World Cup freebies to claim.
Morrisons is also handing out free oranges to children on England and Scotland group-stage match days.
The giveaway is inspired by the classic half-time orange tradition from grassroots football.
Slug & Lettuce is offering a free Peach It Your Way Spritz when customers pre-book and order a main meal, burger or sandwich.
Greene King is running a World Cup sweepstake through its app.
Customers choose their home nation and receive an additional team. Every time that second team plays, participants can claim a free drink reward.
Always check the terms and conditions of any freebie before travelling. Some offers are limited to participating locations, app users or available only while stocks last.
Prezzo is offering 40% off food on selected World Cup fixture days.
The discount usually requires the purchase of a drink and a valid promotional code.
Wahaca restaurants are running a football-themed dice game during the tournament.
Diners can win:
Co-op members can currently pick up two pizzas and a four-pack of drinks for £5.
It’s not officially branded as a World Cup promotion, but it’s one of the best-value match-night deals around.
McDonald’s Fun Football programme is giving children the chance to receive an official FIFA World Cup 26 Trionda Mini Ball.
McDonald’s is also running a prize draw featuring football-themed merchandise and mini balls.
M&S Food shoppers can receive free football sticker packs when spending £20 or more in participating stores.
Albums are available for England, Scotland, Wales and Northern Ireland supporters.
Coca-Cola is giving away digital Panini packs through its World Cup promotion.
Fans can register online to receive a code for the FIFA Panini Collection App.
Walkers is giving away a range of football-themed prizes through promotional packs.
Prizes include:
Official football shirts are expensive this year. Compare prices carefully and be cautious of websites selling unusually cheap kits, as counterfeit shirts are common during major tournaments.
Official England shirts are retailing for around £90 from major retailers.
Ways to save include:
Scotland supporters can compare prices across JD Sports and other major sports retailers.
Junior kits and training wear are often significantly cheaper than adult match shirts.
The official FIFA Store is selling:
If a £90 football shirt isn’t in your budget, consider:
Coca-Cola is running World Cup watch-party promotions in selected UK cities.
Successful entrants can win tickets for themselves and friends to attend official viewing events.
Walkers is also giving fans the chance to win football-themed experiences and merchandise through promotional packs.
The best offers often appear during knockout rounds and major fixtures.
Keep an eye on:
Our favourites are the free World Cup coverage on BBC and ITV, Morrisons’ free drink offer, McDonald’s free footballs for children, M&S free sticker packs, Co-op’s match-night meal deal and Coca-Cola’s Panini promotions.
The World Cup doesn’t have to cost a fortune.
Between free TV coverage, food and drink offers, free footballs, sticker giveaways and loyalty rewards, there are plenty of ways to enjoy the tournament without blowing your budget.
We’ll continue updating this guide as more brands launch World Cup promotions throughout the tournament.