Jasmine Birtles
Your money-making expert. Financial journalist, TV and radio personality.

Want to grow your wealth without following the herd?
When we talk about investing, most people think of the stock market, property or maybe gold. But there’s a whole world of alternative investments out there, and some of them are way more exciting (and potentially profitable) than you’d think.
If you’re open to taking a calculated risk and want to diversify your portfolio with something a little different, read on. These overlooked assets could be the hidden gems your portfolio is missing.

Yes, you can invest in Lego. And Pokémon cards. And rare trainers.
In fact, some Lego sets have outperformed the S&P 500 over the past decade. A sealed Millennium Falcon? Worth thousands. A first-edition Charizard? That’s someone’s retirement fund.
Also see: 5 ‘risky’ investment that have out-performed the S&P 500
Why it’s worth considering:
Watch out for:
Focus on limited-edition items in mint condition. Store them safely and do your research on what’s in demand.
Think of domain names as the digital version of real estate. If you own a catchy domain that a business wants in the future, they might pay big to get it.
People have made thousands, even millions, from flipping domain names.
Why it’s worth considering:
Watch out for:
Look for short, brandable names with commercial appeal. .coms still rule.
Take a look at this list of the 10 most expensive domain names in the world for some inspiration!
Love them or hate them, NFTs are a growing corner of the digital economy. They’re basically digital ownership certificates, usually tied to art, music, collectibles or virtual items.
Some NFTs are just overpriced JPEGs. But others are part of serious ecosystems, gaming platforms, or future tech.
Why it’s worth considering:
Watch out for:
Only invest in NFTs you understand, and never put in money you can’t afford to lose.
Here’s how to spot an NFT with potential!
Not just for petrolheads, classic vehicles can increase in value over time, especially rare or limited-run models.
And yes, you can even drive your investment (just not too much, mileage matters!).
Why it’s worth considering:
Watch out for:
Look for classics with strong provenance and low mileage. Always get expert valuations before buying!
Old Apple products, sealed video games, VHS tapes of iconic films… yes, these are becoming investment assets.
Collectors are paying big for first-gen iPhones and factory-sealed N64 games.
Why it’s worth considering:
Watch out for:
Focus on mint condition and original packaging. Keep an eye on collecting trends and pop culture.
Alternative investments aren’t just a quirky hobby, they can be smart ways to diversify your wealth, reduce exposure to stock market volatility, and tap into new opportunities that others miss.
Of course, most of these aren’t regulated. They’re riskier. And they shouldn’t make up the bulk of your portfolio.
But used wisely, they can be a high-reward spice in your overall investing recipe.
Building wealth isn’t just about buying FTSE 100 shares or stashing gold bars under your bed. Sometimes, the smartest investors are the ones who see value where others don’t.
So if you’ve got a bit of money to play with and want to try something new, alternative investments might just be your next adventure.
Just remember:
Are you interested in learning more about investing? Why not sign up to the MoneyMagpie bi-weekly Investing Newsletter? It’s free and you can unsubscribe at any time if you find it isn’t for you.

Disclaimer: MoneyMagpie is not a licensed financial advisor and therefore information found here including opinions, commentary, suggestions or strategies are for informational, entertainment or educational purposes only. This should not be considered as financial advice. Anyone thinking of investing should conduct their own due diligence. When investing your capital is at risk.
Direct to your inbox every week
New data capture form 2023
I have been thinking about alternative investments too – handbags and jelly cats!