Jasmine Birtles
Your money-making expert. Financial journalist, TV and radio personality.

If you can sniff out a yellow sticker deal from three aisles away, guess what? You already have what it takes to be a great investor!
Yes, really. Because while the stock market might seem like a world of suits and spreadsheets, the truth is, good investing is just smart shopping with bigger numbers.
Bargain hunters make the best investors. Let me explain…
When you’re hunting for a deal, you don’t just throw cash around. You compare prices, check reviews, and wait for the sale.
You’re managing risk, which is exactly what smart investors do.
Investing isn’t about throwing money at the latest “hot stock.” It’s about protecting your pounds, understanding what you’re buying, and making sure the reward is worth the risk.
If you’ve ever said, “I’ll wait until it’s 30% off,” congratulations, that’s basically value investing.
Also read: How to find undervalued stocks
A true bargain hunter doesn’t buy the first thing they see. They research, they compare, they know the market.
You do the same when you invest. You just swap Amazon reviews for company reports or fund factsheets.
Successful investors aren’t gamblers. They’re planners who make decisions based on facts, not fads.
And if you’re already skilled at cutting through marketing fluff to find real value…
You’re halfway to building a winning portfolio.
You know that thrill when you spot something you’ve been eyeing up finally drop to the right price? That moment only comes to those who waited it out.
Investing works the same way.
The real returns come to people who stay the course, not those who panic every time prices dip.
Just like a seasoned bargain hunter doesn’t splurge at full price, a good investor doesn’t sell out at the first sign of trouble. They wait for the right moment, and let time do the heavy lifting.
Because in investing, patience isn’t just a virtue… it’s your secret weapon.
You already know how to make your money go further. Now it’s time to make it grow.
With investing, you can take those same money-smart instincts and put them to work, helping you build a pot that grows quietly in the background while you get on with life.
You don’t need thousands to start. You can invest with as little as £1 using platforms like Plum or Moneybox, and watch your small, consistent contributions compound into something meaningful over time.
If you’re great at finding value in the shops, you can find it in the markets too.
Because building wealth isn’t about luck. It’s about mindset. And you’ve already got the right one!
So, next time you feel that thrill of finding a deal, remember:
The best bargain you’ll ever find… might just be your future self, living comfortably thanks to the smart investing habits you start today.
Are you interested in learning more about investing? Why not sign up to the MoneyMagpie bi-weekly Investing Newsletter? It’s free and you can unsubscribe at any time if you find it isn’t for you.

Disclaimer: MoneyMagpie is not a licensed financial advisor and therefore information found here including opinions, commentary, suggestions or strategies are for informational, entertainment or educational purposes only. This should not be considered as financial advice. Anyone thinking of investing should conduct their own due diligence. When investing your capital is at risk.
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