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Become a club promoter and get paid to party. Club promotion is big business, with nightclubs up and down the country crying out for more punters.
So if you’re a night owl who loves clubbing, are oozing with confidence and happy to put the effort in, you may have just found your calling. Here’s how you can kick-start your career in club promotion.
As a club promoter it’s your job to get as many people through the doors of a designated nightclub as possible. You’d basically have to create your own guest list and ensure that tonnes of people turn up to the club on a specific night.
The guest list could be made up of your friends and acquaintances, or even random people that you’ve managed to impress enough to come along (hence why club promoters tend to have the gift of the gab).
The nightclub would then pay you a certain amount of commission for every person you got through their doors. You could make as much as £10 per person (once you’ve brought in a set amount of people) plus extra commission on any tables that you fill.
However, be warned if you’re just starting out as a promoter you might only get offered free entry and, if you’re lucky, free drinks. That’s fine as long as you’re not desperate for cash. The more established you become, the more sway you’ll have when it comes to negotiating payment.
Being personable and social is essential, along with the type of personality that can get people excited about an event.
In addition, having some experience in sales, marketing and design could be beneficial.
Promoters need to be organised and detail-oriented in order to manage a calendar of events. Being well-dressed and having a professional demeanour is also highly important on the night of an event, so that your employer, the club, will keep you on as a promoter.
Club promoters tend to make their own luck, contacting nightclubs directly and offering their services to the powers that be (more on that later). But some clubs, particularly those based in London, do advertise for promoters online so keep an eye on job sites like Indeed, London Nightguide, Glassdoor, Gumtree and Jobrapido.
If you’re serious about becoming a promoter you’ll need to get off your bum and start hitting the clubs (for work, not pleasure!). Get the ball rolling by following these steps:
Although you don’t need any training or qualifications to become a club promoter, like most things in life there can be hidden costs. Bear these factors in mind:
Phone bills – All successful club promoters have one thing in common: a great mobile phone contract. Why? Because the cheapest way to round up hundreds of friends and acquaintances is by text, so a cheap mobile phone contract is a must. All the big network providers offer text message bundle packages, and as a club promoter you’ll need the one that offers as many free text messages as possible.
Entrance fees – If you’re just starting out, you have to do your research, which means visiting different clubs on different nights of the week. Unless you have contacts at the club you’ll probably have to pay to get in, so keep an eye out for any special promotions that’ll make your night cheaper. And keep drinking to a minimum as clubs generally charge through the roof for their drinks.
Social networking and blogging- social networking sites like Facebook and Twitter are a godsend for club promoters. In addition, going to sites such as Resident Advisor and Skiddle are good outlets to promote any events. Emailing is another good way of spreading the word without paying a penny, and if you’re serious about club promoting you should really think about setting up your own blog. Setting up a blog isn’t difficult and you can find out how to do it here. To generate traffic take lots of photos of your friends at club nights then post them on your blog the next day. People are vain and if they know their photos are splashed all over your blog they’re guaranteed to pay it a visit. Having a blog should also help to secure you work, as PR managers will be impressed by the extra exposure your site could generate for their clubs.