Sep 07

Get paid to party: become a club promoter

Reading Time: 6 mins

Become a club promoter and you really will get paid to party. Club promotion is big business and with nightclubs up and down the country crying out for more punters, now is the time to get involved.

So if you love clubbing, are oozing with confidence and happy to put the effort in, you may have just found your calling. Here’s how you can kick-start your career in club promotion.

What’s involved?

As a club promoter it’s your job to get as many people through the doors of a designated nightclub as possible. You’d basically have to create your own guest list and ensure that tonnes of people turn up to the club on a specific night.

The guest list could be made up of your friends and acquaintances, or even random people that you’ve managed to impress enough to come along (hence why club promoters tend to have the gift of the gab).

moneymagpie_Get paid to party: become a club promoter_club-flyersThe nightclub would then pay you a certain amount of commission for every person you got through their doors. You could make as much as £10 per person (once you’ve brought in a set amount of people) plus extra commission on any tables that you fill.

Be warned though that if you’re just starting out as a promoter you might only get offered free entry and, if you’re lucky, free drinks. That’s fine as long as you’re not desperate for cash. The more established you become the more sway you’ll have when it comes to negotiating payment.


Where do I look?

Club promoters tend to make their own luck, contacting nightclubs directly and offering their services to the powers that be (more on that later). But some clubs, particularly those based in London, do advertise for promoters online so keep an eye on job sites like Gumtree, Craigslist and Jobrapido.

For a full list of London club venues check out LondonNet.


Do it yourself

If you’re serious about becoming a promoter you’ll need to get off your bum and start hitting the clubs (for work, not pleasure!). Get the ball rolling by following these steps:

  1. Make a list of the clubs you visit on a regular basis.
  2. Bear in mind the location of each club as you might end up travelling to it a number of times each week. It’s all well and good filling the guest list of a top London venue, but if you live outside the city any money you make will get eaten up in travelling costs.
  3. Do your research! Visit the clubs on different nights of the week and note down how busy the venues are. Could certain nights do with a boost of punters? Familiarise yourself with the type of music that’s played, the vibe of the clubbers and their age range. If you do end up pitching your services to the club, knowing these details could help convince them that you’re the right person for the job.moneymagpie_Get paid to party: become a club promoter_night-club-sign
  4. Now it’s time to get serious. Using all the information you’ve gathered come up with a proposal tailored to meet the individual needs of the club. Suggest that on one of their quietest nights you will create a guest list of at least X amount of people and will only take X% of their entry fee and X% of table bookings you’ve provided. Make sure that your proposal is fair and realistic or you’ll quickly be laughed out the door.
  5. Contact the club’s PR manager directly, face to face if possible or over the phone if needs be. Be confident and enthusiastic but remember that you’re doing business and should maintain an air of professionalism.
  6. Don’t be nervous! As long as you’re offering the club a mutually beneficial deal you shouldn’t feel like they’re doing you a favour.
  7. PR managers tend to be very busy people so don’t be put off by having to chase them up a few times before getting an answer. If they do like your proposal great, you’re in business! If not try and get some feedback to find out why they said no. Perhaps they can’t afford you or just don’t feel the need to hire anyone. Whatever the reason you can use their reservations to make your next pitch (to a different club) even stronger.

Travel – unless you’re lucky enough to live within walking distance of the club, you’ll need to pay travel expenses. Cars and trains are expensive so make sure you’ve got a pot of money to cover these costs. Find out now how to get cheap train tickets and cut the cost of driving.


Does it cost anything?

Although you don’t need any training or qualifications to become a club promoter, like most things in life there can be hidden costs. Bear these factors in mind:

reduce the cost of your smartphonePhone bills – all successful club promoters have one thing in common: a great mobile phone contract. Why? Because the cheapest way to round up hundreds of friends and acquaintances is by text, so a cheap mobile phone contract is a must. All the big network providers offer text message bundle packages, and as a club promoter you’ll need the one that offers as many free text messages as possible.

If you’re old mobile just isn’t up to the challenge, recycle it now and make yourself some cash.

Entrance fees – if you’re just starting out you have to do your research, which means visiting different clubs on different nights of the week. Unless you have contacts at the club you’ll probably have to pay to get in, so keep an eye out for any special promotions that’ll make your night cheaper. And keep drinking to a minimum as clubs generally charge through the roof for their drinks.

Social networking and blogging- social networking sites like Facebook and Twitter are a godsend for club promoters, and
what’s more they’re FREE to use. Emailing is another good way of spreading the word without paying a penny, and if you’re serious about club promoting you should really think about setting up your own blog. Setting up a blog isn’t difficult and you can find out how to do it here. To generate traffic take lots of photos of your friends at club nights then post them on your blog the next day. People are vain and if they know their photos are splashed all over your blog they’re guaranteed to pay it a visit. Having a blog should also help to secure you work, as PR managers will be impressed by the extra exposure your site could generate for their clubs.


Pros and Cons of being a Club Promoter


  • Free entry into the club you’re promoting, and usually free drinks too.
  • A great social life and the chance to meet lots of people.
  • Could be fitted in around a regular 9-5 job (just make sure you allow yourself enough time to sleep!).
  • Looks fantastic on your CV, especially if you’re trying to break into PR.


    • Get paid to party: become a club promoterIncome can be small and unreliable.
    • Long evening hours – unless you’re a bit of a night owl this isn’t the job for you.
    • Pressure! You need to be focused and organised or you won’t make any money.
    • Unsociable working hours. Being at a club all night might sound like most people’s idea of a great time, but you are essentially working and when everyone else is settling down to sleep, you’ll still be on the go.
    • As clubs rarely advertise for promoters it’s up to you to contact them. You’ll also have to convince them that they need you, which can be a lot of work for not much gain.

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Jonathan Lyons
Jonathan Lyons

How can i sign up?


Promote for the best clubs in London London Night Guide and club-bookers

Maria Lodetoft

Looking for promoters for all nights a week. Good earning possibilities and flexible terms!
Get in touch for more info.


How do I get involved with becoming a promoter

David Baranai
David Baranai

Definitely interested as i done club promoting in my past experience on my holidays, would be great if u could get back in touch with me.

Many thanks


Hi All we are Looking for experienced club promoters/team of promoters to join our team for our exciting new event in central london. If you are interested or know anyone who would be email –

London City Parties
London City Parties

if you looking to become a club promoter in London City to work in night industry, email

Jay Samuelli
Jay Samuelli

This is a good post – This site also has some info and other tips which further discuss club promotion –

Potent PR
Potent PR

Hi All Iam Looking for an experienced promoter/team of promoters to help out with a exciting new thursday event in london. If you are interested or know anyone who would be email



This topic help me a lot in developing my project. I will contribute more when I finished it.

If you want to get more materials that related to this topic, you can visit:
Best regards.


If you are interested in doing club promotions we are currently recruiting visit velvet-pr. for more info

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