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Got a serious skill that you want to share with the world? Great! Here, we’ll think about all the factors you need to consider if you want to make and sell online courses for passive income.
In this article we’ll cover the following:
If you’re considering running an online course, chances are you have an area of expertise or specialist knowledge that you believe you could impart on a wide scale.
This might be true, but it isn’t the only thing that you should think about before you decide to take the step and launch a course online. It’s important that you consider the following factors carefully, too:
As you can see, there are lots of factors at play here. Questions range from the broad (whether you’ll have time to dedicate to building and marketing the course) to the specific (whether there are industry bodies you need to work with).
Answer these questions, and you should have a clearer idea of both whether you should invest your time in running a course and what it’ll look like if you do.
You’ll obviously have the best idea of the expertise that you can offer. It’d be a mistake to try and tailor your online course to something that you’re not an expert in. That could be a recipe for getting found out very quickly!
On the whole, there are some online courses that work better than others. They tend to have the following characteristics:
Subjects for those who are used to both working and upskilling online are a good idea. Popular ideas for online courses include:
Practical subjects that require the learner to get out into the world are less likely to work well as an online course. Courses for subjects like healthcare do exist online, but you’re likely to want to find a body to offer professional accreditation if you’re planning on running one.
Of course, if your interests are more academic you might want to run more of a lecture-focused course. This is likely to work particularly well if you’re a professor or lecturer, with a university reputation to back you up.
Subjects that are already popular in online courses cover the spectrum of arts, history, culture and science. Find your niche within these vast subjects and you could be onto a winner!
Lots of things! Here are just a few of them…
There are lots of platforms out there that you could consider if you’re looking to make and sell online courses for passive income. A few of the best include:
It’s vital that you know who your audience is, and how to get to them. Consider building an email list, advertising on social media, and networking so that you can let people know about your plans in person.
Don’t underestimate word of mouth here! It can be a vital tool in letting the right people know about your new offering. Make sure you’re also using targeted marketing to reach the people you want to directly at the same time, though.
You need to think about a few different things here. If you’re planning on making your online course interactive and running each session as a live webinar, you’re going to be investing more time in it than you would if you created a course that could be accessed remotely at any time.
With the former, you’ll likely be able to charge more for your course – but it’ll take up more of your time, too.
If you’re not dedicating time to the course other than with its initial creation, marketing and any updates needed over time, it really can become passive. The amount you could make in this case is unlimited, especially if your course really takes off and starts getting thousands of students.
This entirely depends on how long your course is, and whether it has valuable career drivers like professional accreditations or exams included. You need to look at what the market rate is for courses of your length, subject, and skill level, and price yours accordingly.
It’s worth considering intro offers for a limited number of sign-ups, too. These early adopters of your course can act as a test, and you can get their feedback on improvements etc before you start marketing your course at its full price.
Has the idea of creating an online course inspired you? Perhaps you want to know how to set up your tax affairs now you’re earning extra cash. Maybe you’re looking for more passive income ideas.
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